There is a causal relationship between existential dangers to our biosphere and our unsustainable consumption practices. For more than three decades, academics and researchers have explored ideas to make consumption practices sustainable. Still, a practical and widely accepted solution to the problem is missing. This review aims for a theoretical and structural understanding of the literature to identify future avenues for marketing, to explore and increase its contribution to consumption sustainability research. The review used bibliometric and integrative review methods to synthesize knowledge. The review found that sustainable consumption research has proliferated since 2015, indicating a heightened interest in the field. There are four major schools of thought in sustainable consumption research, employing three interdependent micro, meso, and macro levels of analysis to understand consumption practices. By focusing on individual consumption behaviors, this review recommends that consumption sustainability be repositioned as a means of attaining a better quality of life for consumers. It involves reforming the consumer mindset toward progress based on pro-social and pro-ecological choices, training consumers in mindful consumption practices, and providing them with an infrastructure for consuming with a mindful mindset. It is recommended that marketing should refine itself as a pro-social discipline, with consumer well-being as its primary goal, and to become a leader in reshaping quality of life in terms of non-financial standards.

This review explores the rising research field of sustainable development in combination with innovation. The basis to reach sustainable development is innovation, which plays a role on all dimensions, be it economically, socially, or environmentally. In this review, science mapping techniques were employed in order to asses 1690 journal articles extracted from the SCOPUS database concerned with innovation in sustainable development (ISD). The main objective of the review is to reveal the size, growth trajectory, and geographic distribution of the ISD literature. Furthermore, the aim is to assess the key publishing journals, authors, and documents as well as to uncover the intellectual structure and topical foci of the research domain. The review acknowledges a reasonable body of knowledge spanning nearly three decades. A result of this review is that the sustainable development literature emerged from the environmental research field and that the topical foci of the domain is closely aligned with the sustainable development goals (SDGs) set by the United Nations. This review is a first attempt to systematically analyze the literature on innovation in sustainable development (ISD) by applying science mapping techniques such as bibliometric analysis. It shall give guidance for future research and demonstrate the practical implications.

Purpose: This study aims to develop a theoretical concept by examining the country image effects on luxury value perception, a matter past studies have overlooked. Multiple facets of country image, cognitive and affective dimensions, have been developed to evaluate perceived luxury value and purchase intention. However, no prior studies have considered all the types of perceived luxury values: utilitarian value, hedonic value, symbolic value and economic value, considered in relation to cognitive and affective country image in an emerging country’s market. Accordingly, this study has attempted to explore the ways Thai luxury consumers perceive the image of the country and the influence of the perceived value of Thai luxury brands, to learn which country attributes strengthen the luxury brand’s value and customers’ purchase intention. Design/methodology/approach: A total of 407 Thai respondents, who were luxury-product consumers who knew and previously had bought either Thai luxury brands or global luxury brands, comprised the final sample examined. Structural Equation Modeling was employed in this research to test the research hypotheses. The structural model proposed a causal relationship between two endogenous constructs, cognitive and affective country images, and five exogenous constructs: utilitarian value, hedonic value, symbolic value, economic value and purchase intention. Findings: The findings confirmed that countries are like brands in that the perceived image of each country’s aspects, cognitive and affective, influences the perceived value in each dimension differently, and so affects purchase intention. This implies that the evaluation of perceived quality or perceived value for money, as in past studies, cannot accurately demonstrate what particular benefits consumers receive when they utilize the country-image cue. Country image has both symbolic and emotional significances for consumers. The findings have provided a more precise measure of the effects of country image as well as important information on country positioning the in the world market. Research limitations/implications: There are some limitations in this study. The reliance on Thai samples from one city has limited the generalizability of the findings. Moreover, this study considered only one country of brand origin, and only one product category has been chosen as the stimulus, which together are the major limitations of this study. Future research could also consider further testing country image effects on value perception with other extrinsic attributes, rather than using a single cue, as this study did. Additionally, antecedent variables that may have an influence on country-image effects should be considered in future studies. Practical implications: The relation of country image and value perception could help both governments and companies support their national brands more effectively, or to export products in accordance with the image aspect that most strongly impacts consumers’ positive perception of value. Moreover, it would be valuable for companies producing luxury products to know which country attributes strengthen the brand’s value. Luxury-brand managers will have to take these aspects into consideration when developing their communications strategies (Krupka et al., 2014). Originality/value: There is a lack of research as regards the impact of a brand name’s perceived origin on the luxury perception associated with that brand (Salciuviene et al., 2010). This research is the first to investigate the theoretical framework of luxury value perception found in relation to cognitive and affective country images. From an academic perspective, this study sought to increase the theoretical research relating to the ambiguous conceptualization of the country-image effect on consumers’ perception of value in luxury products. Additionally, the relation of country image to luxury value perception could help both governments and companies support their national luxury brands more effectively, or to export luxury products in accordance with the image aspect that most strongly impacts consumers’ positive perception of value.

Trends in world population growth have created an agri-food demand that is unsustainable under the present resource-intensive agricultural systems and expected growth in income levels in many developing countries. As such, research and policy making related to sustainable development have focused on consumption. One major approach to sustainable consumption lies in shaping food demand that would require changes in people’s present food consumption habits that are excessive and unhealthy, leading to overweight and obesity. In order to change food consumption habits, one must understand the factors that lead to their onset and change. This article offers the life course paradigm, which is increasingly used by social and behavioral scientists to study the development and change of various forms of behavior, as a research framework for studying the onset and change in food consumption habits. It shows how the life course approach could help guide future research not only on sustainable consumption, but also on environmental and social sustainability.

With the rapid advancement of artificial intelligence (AI), chatbots represent a transformative tool in digital customer engagement, reshaping customer–brand relationships. This paper explores AI chatbots on customer–brand interactions by analyzing key features, such as interaction, perceived enjoyment, customization, and problem-solving. Based on the Technology Acceptance Model (TAM), the research investigates how these attributes influence perceived ease of use, perceived usefulness, customer attitudes, and ultimately, customer–brand relationships. Adopting a mixed-methods approach, this study begins with qualitative interviews to identify key engagement factors, which then inform the design of a structured quantitative survey. The findings reveal that AI chatbot features significantly enhance customer perceptions, with ease of use and usefulness in shaping positive attitudes and strengthening brand connections. The research further underscores the role of AI-driven personalization in delivering sustainable customer engagement by optimizing digital interactions, reducing resource-intensive human support, and promoting long-term brand loyalty. By integrating TAM with customer–brand relationship theories, this study contributes to AI and sustainability research by highlighting how intelligent chatbots can facilitate responsible business practices, enhance operational efficiency, and promote digital sustainability through automation and resource optimization. The findings provide strategic insights for businesses seeking to design AI-driven chatbot systems that improve customer experience and align with sustainable digital transformation efforts.