Dr. Randall Shannon is an Associate Professor at the College of Management, Mahidol University (CMMU). He received his Ph.D. in Marketing from Thammasat University (Bangkok, Thailand 2004), with a focus on cross-cultural consumer behavior and branding from Thammasat University. Following a career in marketing research at AC Nielsen, he has taught in Thailand for more than 20 years, typically on topics related to marketing, consumer behavior, marketing research, new product development, and advertising. Dr. Shannon's research interests include consumer behavior (especially cross-cultural aspects) as relates to retailing and shopping behavior, as well as marketing in general. He enjoys exploring consumer motivations and how this can be applied to enhance marketing, such as through more effective advertising and branding. His research interests also include successful aging, marketing to aging consumers, and sustainability issues, such as sustainable consumption.