Purpose: The purpose of this paper is to discover how Hungarian manufacturing companies interpret technology and human resources as driving forces and barriers in terms of Industry 4.0 implementation. Design/methodology/approach: The authors conducted 23 semi-structured interviews with corporate leaders and applied qualitative content analysis using Atlas.ti software. Findings: The authors formulated a new definition of Industry 4.0 which emphasises the role of human factors. The authors identified driving forces (efficiency with speed/information flow/precision) and barriers (technology compatibility, human fears and lack of digital skills) in terms of Industry 4.0 implementation and developed the DIGI-TEcH performance management dimensions. Research limitations/implications: Comparison with other countries is limited. Given the exploratory and qualitative nature, further quantitative research would be needed to generalise results. Finally, only manufacturing companies are examined. Practical implications: It provides empirical evidence to practitioners to understand concerns about technology and human resource in terms of Industry 4.0 implementation. In addition, corporate performance management can be extended by the developed DIGI-TEcH dimensions. Originality/value: This paper reveals key evidence for the uptake of technology and human factors in terms of Industry 4.0 implementation and their impacts on corporate operation and performance. It also provides an insight into a specific country context, which can be a useful benchmark for other Central and Eastern European countries.

Purpose: Both Hungary and Germany belong to the old-world wine-producing countries and have long winemaking traditions. This paper aims at exploring and comparing online branding strategies of family SME (small and medium sized enterprises) wineries at Lake Balaton (Hungary) and Lake Constance (Germany), as two wine regions with similar geographic characteristics.Design/methodology/approach: This paper, based on a total sample of 37 family wineries, 15 at Lake Balaton and 22 at Lake Constance, investigates the differences in brand identity on the website, brand image in social media and online communication channels deployed in both wine regions. The study applies a qualitative methodology using MaxQDA software for conducting content analysis of texts in websites and social media. Descriptive statistics and t-test were conducted to compare the usage of different communication channels and determine statistical significance.Findings: At Lake Balaton, the vineyard, the winery and the family, while at Lake Constance, the lake itself and the grape are highlighted regarding family winery brand identity. The customer-based brand image of Hungarian family wineries emphasizes wine, food and service, with the predominant use of Facebook. In the German family wineries, the focus of brand identity is on wine, friendliness and taste and includes more extensive usage of websites.Originality/value: The paper deploys a novel methodology, both in terms of tools used as well as geographic focus to uncover online branding patterns of family wineries, thereby providing implications for wine and tourism industries at lake regions. It compares the share of selected most-used words in the overall text in websites and in social media, and presents the key findings from this innovative approach.

In our digital age, the effects of digital transformation, the scope and speed of current changes, and the emergence of digital technologies have led to a radical transformation of workplaces, resulting in a reduction of demand for employees carrying out routine, manual tasks, while evokes a need for digitally-skilled employees emphasising the importance of digital and soft skills for business growth. Organisations need to equip their employees with different types of skills to achieve organisational goals in order to benefit from investments in digital technologies. While practitioners and academics are increasingly focusing on the importance of the human factor of digital transformation processes, there is limited knowledge about the impacts of digital transformation on the digital skills of the employee and how organisations can guide employees through the digital transformation journey, yet. This study provides an important insight into a specific country's context, which has not been sufficiently examined. This paper aims 1) to investigate how the digital transformation has changed the demand for human workforce (Q1a) and the challenge in the lack of digital skills (Q1b) and 2) to examine the importance of soft skills as an impact of digital transformation (Q2). The target group of the research is the managers and white collar workers of Hungarian manufacturing companies. The data collection was in spring 2021. Descriptive statistics and relationship analyses (Cramer's V and Kendall's Tau) were used to analyse the collected data (n=489). The research investigates an important social-digital phenomena determining how digital transformation arises significant demands on digital and soft skills. Results indicate that digital and soft skills such as critical thinking, complex problem solving, adaptability, resilience and creativity are essential to successfully exploit the digital transformation. The result can add value and stimulate new research on digital and soft skills and provide a useful benchmark for other countries.

The change caused by Industry 4.0 (I4.0) has fundamentally changed our lives and operations of organisations. The objective of the article is to reveal whether I4.0 implementation supports human workforces, knowledge sharing and knowledge storage in case of Hungarian small and medium-sized enterprises (SMEs). The data were obtained from 122 completed questionnaires out of 152 requests. The analysis is based on quantitative methodology, relationship analyses (Cramer’s V) were used. The study was conducted in 2021 with the participation of Hungarian SMEs’ leaders. Based on the results it can be concluded that the implementation of I4.0 technologies supports human workforces in SMEs. In addition, our study reveals that collaborative technologies and social media were implemented to support knowledge sharing in SMEs. At the same time, knowledge storage is not the primary purpose of implementing I4.0 technologies in SMEs. From a theoretical perspective, it contributes to enriching the empirical evidence on implementing I4.0 technologies and their impact on supporting human resources. From a practical point of view, the research identifies those I4.0 technologies that support SMEs in knowledge sharing. Collaborative technologies and social media can be implemented in order to advance the fields of Collaboration, Communication and Connecting. The originality of our research is given by the fact that, to the best of our knowledge, this is the first study that examines the aspects of I4.0 technologies in terms of human resource and knowledge sharing and storage in Hungarian SMEs.

Global competitiveness emphasizes that nations with digitally literate and adaptable populations are likely to be more competitive in the global economy. In the contemporary global landscape, technology plays a pivotal role in economic growth, innovation, and competitiveness. Nations that prioritize the development of digital skills and foster a growth mindset among their populations are better positioned to thrive in the digital age. Moreover as technology continues to evolve, there is a need to understand how individuals integrate and adapt to new digital tools. Another significant aspect is that higher educational institutions can play a crucial role to ensure that graduates are well-prepared to meet the complex requirements of the new digital world. The aim of the research is to explore university students’ digital intelligence (DQ) levels from the view of growth mindset. More specifically, understanding how the mindset of students contributes to their openness related to developing the different levels of DQ. The research applied Q-methodology, that allows to capture the diverse perspectives of students, providing a nuanced understanding of their openness to DQ maturity. Different individuals have distinct views on how it relates to a growth mindset, and the strategies they believe are effective for developing digital skills. Findings from this research offer implications for educational policies and curriculum development, ensuring that educational institutions are preparing students for the challenges and opportunities presented by the digital landscape. Moreover it allows educators to tailor teaching methods and curriculum design to enhance students' digital literacy and adaptability. It provides insights into the psychological and behavioral aspects of learning in a digital context. From a theoretical aspect the study contributes to understanding the cognitive processes involved in students' decision-making and attitudes towards different levels of DQ, considering the phenomenon of growth mindset.