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Morven McEachern’s research interests focus on business and consumer behaviour within a variety of sustainable production and ethical consumption contexts. She has published in journals such as Sociology, the Journal of Marketing Management, Consumption, Markets & Culture, and Journal of Business Ethics, and contributed to edited books (e.g. Case Studies in Food Retailing and Distribution: A Volume in the Consumer Science and Strategic Marketing Series, Elsevier, 2018) and is co-author of Contemporary Issues in Green and Ethical Marketing (Routledge, 2014). Current research includes projects on strategies for reducing food waste, social supermarkets and how vulnerable individuals navigate food poverty.
Our research examines the extent to which community-led food retailers (CLFRs) contribute to the resilience and sustainability of urban retail systems and communities in the UK, contributing to existing debates on the sustainability and resilience of the UK’s urban retail sector. While existing literature has predominantly focused on larger retail multiples, we suggest more attention be paid to small, independent retailers as they possess a broader, more diffuse spatiality and societal impact than that of the immediate locale. Moreover, their local embeddedness and understanding of the needs of the local customer base provide a key source of potentially sustainable competitive advantage. Using spatial and relational resilience theories, and drawing on 14 original qualitative interviews with CLFRs, we establish the complex links between community, place, social relations, moral values, and resilience that manifest through CLFRs. In doing so, we advance the conceptualization of community resilience by acknowledging that in order to realise the networked, resilient capacities of a community, the moral values and behavior of the retail community need to be ascertained. Implications and relevant recommendations are provided to secure a more sustainable set of capacities needed to ensure resilient, urban retail systems which benefit local communities.
Morven McEachern; Gary Warnaby; Caroline Moraes. The Role of Community-Led Food Retailers in Enabling Urban Resilience. Sustainability 2021, 13, 7563 .
AMA StyleMorven McEachern, Gary Warnaby, Caroline Moraes. The Role of Community-Led Food Retailers in Enabling Urban Resilience. Sustainability. 2021; 13 (14):7563.
Chicago/Turabian StyleMorven McEachern; Gary Warnaby; Caroline Moraes. 2021. "The Role of Community-Led Food Retailers in Enabling Urban Resilience." Sustainability 13, no. 14: 7563.
This article examines lived experiences of food insecurity in the United Kingdom as a liminal phenomenon. Our research is set within the context of austerity measures, welfare reform and the precarity experienced by increasing numbers of individuals. Drawing on original qualitative data, we highlight diverse food insecurity experiences as transitional, oscillating between phases of everyday food access to requiring supplementary food, which are both empowering and reinforcing of food insecurity. We make three original contributions to existing research on food insecurity. First, we expand the scope of empirical research by conceptualising food insecurity as liminal. Second, we illuminate shared social processes and practices that intersect individual agency and structure, co-constructing people’s experiences of food insecurity. Third, we extend liminality theory by conceptualising paraliminality, a hybrid of liminal and liminoid phenomena that co-generates a persistent liminal state. Finally, we highlight policy implications that go beyond short-term emergency food access measures.
Caroline Moraes; Morven G McEachern; Andrea Gibbons; Lisa Scullion. Understanding Lived Experiences of Food Insecurity through a Paraliminality Lens. Sociology 2021, 1 .
AMA StyleCaroline Moraes, Morven G McEachern, Andrea Gibbons, Lisa Scullion. Understanding Lived Experiences of Food Insecurity through a Paraliminality Lens. Sociology. 2021; ():1.
Chicago/Turabian StyleCaroline Moraes; Morven G McEachern; Andrea Gibbons; Lisa Scullion. 2021. "Understanding Lived Experiences of Food Insecurity through a Paraliminality Lens." Sociology , no. : 1.
Purpose In the context of European consumers’ experiences of austerity, this study aims to advance current resilience theory in marketing through developing persistent resilience from a context of austerity influenced consumption. Design/methodology/approach Following an interpretivist approach, 38 face to face, in-depth interviews were conducted with European consumers from Ireland, UK, Spain, Portugal, Italy and Greece who were affected in some way by the global financial crisis. Findings Building upon limited conceptual and empirical investigations in social geography, the analysis identifies the themes of persistent stressors and temporal orientation as constants, alongside day-to-day coping, relating and pragmatism, consumer adjustment, repertoires of resistance and transformation as key elements of persistent resilience within the consumption context of austerity. Research limitations/implications The study addresses the limited theoretical and empirical focus on persistent resilience and austerity and directly contributes to consumer behaviour and marketing theory in understanding persistent resilience and its implications. Practical implications Changes to behaviours as a result of persistent resilience included reducing and stopping consumption, discount shopping, alternative consumption in the form of growing or making and mindful consumption through wastage reduction and re-use. Social implications The study highlights the significant social impact of austerity while also identifying positive outcomes for social relations among family, friends and the wider community. Originality/value This study develops and extends Golubchikov’s (2011) theory of persistent resilience through exploring European consumer responses to austerity, identifying key consumption characteristics relevant for marketing theory and practice.
Isabelle T. Szmigin; Deirdre Mary O'Loughlin; Morven McEachern; Kalipso Karantinou; Belem Barbosa; Grigorios Lamprinakos; María Eugenia Fernández-Moya. Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity. European Journal of Marketing 2020, 54, 1883 -1907.
AMA StyleIsabelle T. Szmigin, Deirdre Mary O'Loughlin, Morven McEachern, Kalipso Karantinou, Belem Barbosa, Grigorios Lamprinakos, María Eugenia Fernández-Moya. Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity. European Journal of Marketing. 2020; 54 (8):1883-1907.
Chicago/Turabian StyleIsabelle T. Szmigin; Deirdre Mary O'Loughlin; Morven McEachern; Kalipso Karantinou; Belem Barbosa; Grigorios Lamprinakos; María Eugenia Fernández-Moya. 2020. "Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity." European Journal of Marketing 54, no. 8: 1883-1907.
To encourage greater sustainability regarding apparel consumption practices, policymakers have traditionally focused on economic and/or social psychology frameworks which rely on information-based campaigns to achieve behavioural change. Whilst such campaigns have had limited success and received significant criticism, additional policy solutions are called for. In contrast to conventional behavioural change strategies, this study responds to calls for further methodological insight and explores the potential of creative methods such as upcycling workshops and contemplative theatre performance, as practice-based mechanisms to engender a greater understanding of the environmental impact of apparel consumption and help bring about behavioural change to current apparel consumption practice. Via the theoretical lens of behavioural change theory and contemplative performance practice, our findings reveal the dynamic and continuously reshaping nature of the apparel market, in that most of our participants were until recently unaware of the unsustainable nature of the apparel industry. Despite some participants citing barriers, such as a lack of time, peer pressure, and the desire to express a specific social identity, reactions to practice-based methods were overwhelmingly positive. Thus, initiating a more proactive engagement with sustainability issues as well as increased reflection and discussion on how they might modify current apparel consumption behaviours in the future. We conclude by making suggestions for policymakers regarding future sustainability initiatives.
M. G. McEachern; D. Middleton; T. Cassidy. Encouraging Sustainable Behaviour Change via a Social Practice Approach: A Focus on Apparel Consumption Practices. Journal of Consumer Policy 2020, 43, 397 -418.
AMA StyleM. G. McEachern, D. Middleton, T. Cassidy. Encouraging Sustainable Behaviour Change via a Social Practice Approach: A Focus on Apparel Consumption Practices. Journal of Consumer Policy. 2020; 43 (2):397-418.
Chicago/Turabian StyleM. G. McEachern; D. Middleton; T. Cassidy. 2020. "Encouraging Sustainable Behaviour Change via a Social Practice Approach: A Focus on Apparel Consumption Practices." Journal of Consumer Policy 43, no. 2: 397-418.
Academic literature on food retailing has tended to focus on the larger retail multiples, with less attention paid to the small independent retailer. Of the few studies which focus on independent food retailers, academic interest has concentrated on rural retailing. This has left a significant gap in academic inquiry relating to the community-based retail aspects of urban food retailing. This chapter provides a unique insight into the urban independent cooperative food retailer and their complex links between community, place, and social relations. Through a contrasting case-type approach, we extend the concept of community retailing from a sole focus of the local immediate community, to include also a community of values and a supply chain community, thus suggesting a much broader, more diffuse spatiality and ethicality beyond that of the immediate locale.
Morven G. McEachern; Gary Warnaby. Community building strategies of independent cooperative food retailers. Case Studies in Food Retailing and Distribution 2018, 1 -12.
AMA StyleMorven G. McEachern, Gary Warnaby. Community building strategies of independent cooperative food retailers. Case Studies in Food Retailing and Distribution. 2018; ():1-12.
Chicago/Turabian StyleMorven G. McEachern; Gary Warnaby. 2018. "Community building strategies of independent cooperative food retailers." Case Studies in Food Retailing and Distribution , no. : 1-12.
The ethical consumer literature predominantly concentrates on fast‐moving consuming goods and thus, neglects insights to consumer behaviour within ethical services. As the financial services sector continues to grow in the UK, this paper addresses this anomaly by providing further insight into consumers and their ethical banking practices. More specifically, it examines their motivations as well as the trade‐offs and barriers which prevent greater uptake. Using a combination of in‐depth interviews and projective techniques, the research draws on Freestone and McGoldrick's model to reveal a lack of awareness towards ethical financial service providers and sheds light on various perceptions regarding what constitutes an ethical financial service. Additionally, numerous underlying personal benefits of ethical financial services became apparent alongside consumer expectations of customer care. In conclusion, our findings help to create a revised model which identifies more precisely the stages of ethical awareness, motivation and behaviour of ethical consumers both in the context of ethical financial services but also ethical consumption practices in general.
Zoe Patterson; Morven G. McEachern. Financial service providers: Does it matter if banks don't behave ethically? International Journal of Consumer Studies 2018, 42, 489 -500.
AMA StyleZoe Patterson, Morven G. McEachern. Financial service providers: Does it matter if banks don't behave ethically? International Journal of Consumer Studies. 2018; 42 (5):489-500.
Chicago/Turabian StyleZoe Patterson; Morven G. McEachern. 2018. "Financial service providers: Does it matter if banks don't behave ethically?" International Journal of Consumer Studies 42, no. 5: 489-500.
Purpose By using the lens of the social enterprise mark (SEM) accreditation which enables social enterprises to “prove” that the interests of people and planet are put before shareholder gain, this study aims to enhance the knowledge of how effectively the social agenda is communicated by higher education institutions (HEIs). Design/methodology/approach By using a qualitative research design, this exploratory study uses a combination of both a focus group and in-depth interviews with HEI holders of the SEM. Findings With a particular focus on University A, this study advances the knowledge around how social agendas and the role of the SEM in particular are used to communicate to HEI employees as a key stakeholder group. Research limitations/implications At the time of this study, fewer SEM accredited HEIs existed, and therefore, the following conclusions are based upon a small select sample of HEIs that held the SEM. Further studies are needed to provide a more representative view of each university’s use of and commitment to the SEM/ Social Enterprise Gold Mark. Practical implications Building on Powell and Osborne’s (2015) observations regarding the role of marketing in social enterprises, the findings of this study offer practical insight into current and or prospective HEI SEM holders as to the role of “social” accreditations, stakeholder perceptions of such marketing initiatives and how they can be used as a vehicle to improve social communications in the future. Originality/value The area of social enterprise and social impact has been evolving in recent decades, but literature in relation to its promotion and communication in the higher education sector remains scant. This study responds to this gap in the literature by providing greater insight into how social agendas and engagement with the SEM, specifically, are communicated by HEIs.
Emma Sutton; Morven McEachern; Kevin Kane. Communicating a social agenda within HEIs: the role of the social enterprise mark. Social Enterprise Journal 2018, 14, 328 -347.
AMA StyleEmma Sutton, Morven McEachern, Kevin Kane. Communicating a social agenda within HEIs: the role of the social enterprise mark. Social Enterprise Journal. 2018; 14 (3):328-347.
Chicago/Turabian StyleEmma Sutton; Morven McEachern; Kevin Kane. 2018. "Communicating a social agenda within HEIs: the role of the social enterprise mark." Social Enterprise Journal 14, no. 3: 328-347.
This article explores the sustainability initiatives undertaken in a non-certified market involving an indigenous Southern firm and smallholder coffee farmers in Uganda. In response to recent calls, we take a performative approach to sustainability and employ an agencing lens to ask the question: how are sustainable coffee farmers constituted in concrete situations, and what role do they play in co-constructing sustainability? The ethnographic study undertaken reveals the proactive and interactive participation of farmers in co-constructing sustainability. Also unveiled, are the continuous and iteratively emergent agencing processes involving firms, farmers, and market devices, which collectively create variably-agenced sustainable farmers who perform diverse versions of sustainability.
Winfred Ikiring Onyas; Morven G. McEachern; Annmarie Ryan. Co-constructing sustainability: Agencing sustainable coffee farmers in Uganda. Journal of Rural Studies 2018, 61, 12 -21.
AMA StyleWinfred Ikiring Onyas, Morven G. McEachern, Annmarie Ryan. Co-constructing sustainability: Agencing sustainable coffee farmers in Uganda. Journal of Rural Studies. 2018; 61 ():12-21.
Chicago/Turabian StyleWinfred Ikiring Onyas; Morven G. McEachern; Annmarie Ryan. 2018. "Co-constructing sustainability: Agencing sustainable coffee farmers in Uganda." Journal of Rural Studies 61, no. : 12-21.
Drawing on Brighenti’s (2010, 2014) theoretical exposition of territorology, we extend current conceptualizations of place within the marketing literature by demonstrating that place is relationally constructed through territorializing consumption practices which continuously produce and sustain multifarious versions of place. In our fieldwork, we embrace a non-representational sensitivity and employ a multi-sensory ethnography, thus helping to illuminate the performative aspects of everyday life relating to people who use urban green spaces. Our analysis articulates three key facets relating to the process of territorializing consumption practices: (1) tangible and intangible elements of boundary making, (2) synchronicity of activities, and (3) sensual experiences. Taken together, these facets advance a kaleidoscopic perspective in which spatial, temporal and affective dimensions of the micro-practices of consumption territories-in-the-making are brought into view. Moreover, our empirical research adds an affective dimension to Brighenti’s theoretical elucidation of the formation and dissolution of territories, thereby incorporating sensual imaginations and bodily experiences into the assemblages of heterogeneous materials that sustain territories.
Fiona Cheetham; Morven G. McEachern; Gary Warnaby. A kaleidoscopic view of the territorialized consumption of place. Marketing Theory 2018, 18, 473 -492.
AMA StyleFiona Cheetham, Morven G. McEachern, Gary Warnaby. A kaleidoscopic view of the territorialized consumption of place. Marketing Theory. 2018; 18 (4):473-492.
Chicago/Turabian StyleFiona Cheetham; Morven G. McEachern; Gary Warnaby. 2018. "A kaleidoscopic view of the territorialized consumption of place." Marketing Theory 18, no. 4: 473-492.
Andreas Chatzidakis; Morven G. McEachern; Gary Warnaby. Consumption In and Of Space and Place. Marketing Theory 2017, 18, 149 -153.
AMA StyleAndreas Chatzidakis, Morven G. McEachern, Gary Warnaby. Consumption In and Of Space and Place. Marketing Theory. 2017; 18 (2):149-153.
Chicago/Turabian StyleAndreas Chatzidakis; Morven G. McEachern; Gary Warnaby. 2017. "Consumption In and Of Space and Place." Marketing Theory 18, no. 2: 149-153.
There has been limited coverage of the corporate responsibility (CR) practices of small and medium-sized enterprises (SMEs) in the mainstream CR literature. Furthermore, there has been no systematic analysis of the responsibilities of the high value jewellery industry and jewellery SMEs in particular. This study explores the potential for harm and value creation by individual stakeholders in fine jewellery production. Using the harm chain and institutional theory to frame our investigation, we seek to understand how small businesses within the fine jewellery industry respond to the economic, social and environmental challenges associated with responsible jewellery production, and to investigate how they perceive and negotiate the tensions between responsibility and the resistance derived from the operational norms of secrecy and autonomy within the industry. Our exploratory research provides illustrative examples of how complex harm networks operate within and across the fine jewellery industry, and demonstrates the inter-relationships that exist across the different stages of the fine jewellery harm chain. Findings suggest that institutional forces are coalescing towards a more responsible agenda for the fine jewellery industry. Moreover, while CR is a tool to disrupt harmful institutional norms and practices within such an industry, it requires the co-creation of new transformative business models and multi-stakeholder involvement including firms (SMEs and MNEs), trade associations, non-governmental organisations and consumers. Solutions include national and international legislation, price adjusted certification routes for small firms, harmonisation of industry CR standards to reduce overlap in certification and regulation and gem and precious metal “track and trace” schemes.
Marylyn Carrigan; Morven McEachern; Caroline Moraes; Carmela Bosangit. The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs. Journal of Business Ethics 2016, 143, 681 -699.
AMA StyleMarylyn Carrigan, Morven McEachern, Caroline Moraes, Carmela Bosangit. The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs. Journal of Business Ethics. 2016; 143 (4):681-699.
Chicago/Turabian StyleMarylyn Carrigan; Morven McEachern; Caroline Moraes; Carmela Bosangit. 2016. "The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs." Journal of Business Ethics 143, no. 4: 681-699.
The marketing discipline is somewhat under-theorized regarding the moral meanings that both shape and are shaped by the everyday consumption practices of consumers. Therefore, using the context of pet ownership, this paper aims to develop a conceptual understanding of the moral aspects of consumption by examining the social construction of morality in consumers’ day-to-day lives. Using phenomenological interviews and autodriving techniques, the study identifies a number of underlying polemics, linked to the ontology of animals as pets, strands of which weave through participants’ moralizing discourses. The study draws attention to the nuances and contradictory processes within which the moral meanings allied to pet ownership and the pet marketplace are constituted and enacted within consumers’ day-to-day lives. The paper concludes with a discussion on the value of adopting a sociological perspective of consumption morality and its implications for future studies of consumption.
Morven G. McEachern; Fiona Cheetham. A conception of moral sensitivity and everyday consumption practices: insights from the moralizing discourses of pet owners. International Journal of Consumer Studies 2012, 37, 337 -343.
AMA StyleMorven G. McEachern, Fiona Cheetham. A conception of moral sensitivity and everyday consumption practices: insights from the moralizing discourses of pet owners. International Journal of Consumer Studies. 2012; 37 (3):337-343.
Chicago/Turabian StyleMorven G. McEachern; Fiona Cheetham. 2012. "A conception of moral sensitivity and everyday consumption practices: insights from the moralizing discourses of pet owners." International Journal of Consumer Studies 37, no. 3: 337-343.
Morven G McEachern; Marylyn Carrigan. Revisiting contemporary issues in green/ethical marketing: An introduction to the special issue. Journal of Marketing Management 2012, 28, 189 -194.
AMA StyleMorven G McEachern, Marylyn Carrigan. Revisiting contemporary issues in green/ethical marketing: An introduction to the special issue. Journal of Marketing Management. 2012; 28 (3-4):189-194.
Chicago/Turabian StyleMorven G McEachern; Marylyn Carrigan. 2012. "Revisiting contemporary issues in green/ethical marketing: An introduction to the special issue." Journal of Marketing Management 28, no. 3-4: 189-194.
This paper adapts Holt's typology of consumption practices to illuminate consumption practices within the context of British consumers and their household pets. The photo-elicitation technique, autodriving, is used to elicit stories from our participants concerning their cats and dogs. Holt's typology provides a strong foundation for illuminating the consumption practices described in these stories. However, in order to capture the cultural meanings and social dynamics that animate these consumption practices more fully, we propose extending Holt's framework so as to incorporate (1) the agency of the animal; (2) the incidence of literal play; and (3) the moral values underlying consuming as classification. This paper concludes with a discussion on the value of our proposed additions in relation to future cultural studies of human–animal relations and to future cultural studies of consumption in general.
Fiona Cheetham; Morven G. McEachern. Extending Holt's consuming typology to encompass subject–subject relations in consumption: lessons from pet ownership. Consumption Markets & Culture 2012, 16, 91 -115.
AMA StyleFiona Cheetham, Morven G. McEachern. Extending Holt's consuming typology to encompass subject–subject relations in consumption: lessons from pet ownership. Consumption Markets & Culture. 2012; 16 (1):91-115.
Chicago/Turabian StyleFiona Cheetham; Morven G. McEachern. 2012. "Extending Holt's consuming typology to encompass subject–subject relations in consumption: lessons from pet ownership." Consumption Markets & Culture 16, no. 1: 91-115.
The emergence of a more reflexive and discerning customer has created inter alia a demand for ‘better’ food (i.e. quality and ‘authenticity’) in terms of sourcing, processing, and specialist distribution/retailing. As a consequence, the food production/distribution industry is under pressure to change many of its practices. One manifestation is the emergence of farmers' markets and the associated emphasis on ‘local’ food. This paper aims to identify the extent to which ‘conscious’ consumers are committed to buying local foodstuffs and supporting local food producers, especially from farmers’ markets. Given the exploratory nature of this research, a qualitative approach was undertaken using in-depth interviews with ‘conscious’ consumers. The results reveal that ‘conscious’ consumers recognise their own limitations (i.e. time, convenience, and price) but also demonstrate that integrating ethical considerations into their consumption behaviour is a complex and flexible task. A number of strategic actions for farmers’ markets are proposed to help differentiate their provision, particularly in terms of capitalising on perceptions of authenticity and locality.
Morven G. McEachern; Gary Warnaby; Marylyn Carrigan; Isabelle Szmigin. Thinking locally, acting locally? Conscious consumers and farmers’ markets. Journal of Marketing Management 2010, 26, 395 -412.
AMA StyleMorven G. McEachern, Gary Warnaby, Marylyn Carrigan, Isabelle Szmigin. Thinking locally, acting locally? Conscious consumers and farmers’ markets. Journal of Marketing Management. 2010; 26 (5-6):395-412.
Chicago/Turabian StyleMorven G. McEachern; Gary Warnaby; Marylyn Carrigan; Isabelle Szmigin. 2010. "Thinking locally, acting locally? Conscious consumers and farmers’ markets." Journal of Marketing Management 26, no. 5-6: 395-412.
This paper considers the ethical purchasing of what is described as conscious consumers. Conscious consumers remain a ‘work in progress’, and present a complex mix of behaviours; while seeking ethical alternatives, other social and economic forces impact on their behaviour (e.g. family, convenience, price) such that positive ethical choices are not always made. Examining ethical consumption in this way reveals the ‘competing priorities, paradoxical outcomes, and the nature of compromises reached in real decision processes’. We identify two areas of theory relevant to the conceptualization of such consumers, flexibility and dissonance theory. A qualitative study of participants identified as conscious consumers was undertaken. As anticipated, the participants revealed a range of often contradictory behaviours regarding their ethical purchases. The relevance of flexibility and dissonance theory to their behaviour is discussed.
Isabelle Szmigin; Marylyn Carrigan; Morven McEachern. The conscious consumer: taking a flexible approach to ethical behaviour. International Journal of Consumer Studies 2009, 33, 224 -231.
AMA StyleIsabelle Szmigin, Marylyn Carrigan, Morven McEachern. The conscious consumer: taking a flexible approach to ethical behaviour. International Journal of Consumer Studies. 2009; 33 (2):224-231.
Chicago/Turabian StyleIsabelle Szmigin; Marylyn Carrigan; Morven McEachern. 2009. "The conscious consumer: taking a flexible approach to ethical behaviour." International Journal of Consumer Studies 33, no. 2: 224-231.
Despite an increasing market presence, little research has been conducted regarding consumer‐purchase behaviour of food products bearing ‘value‐based’ labels. Moreover, as the effectiveness of these labelling formats is dependent upon consumer's knowledge of their existence, this paper aims to explore the relationship between knowledge, openness to experience (i.e. validated personality trait related to intellectual capability) and purchase behaviour upon consumer behaviour in this context. Using structural equation modelling techniques, causal influences on purchases of fresh meat bearing ‘value‐based’ labels are identified and three multi‐attribute attitude models are proposed. The paper concludes that these labels are of value to consumers and that product knowledge plays a significant role in aiding purchase decisions. Consequently, marketing communication implications arising from the proposed multi‐attribute attitude models are discussed.
Morven G. McEachern; Gary Warnaby. Exploring the relationship between consumer knowledge and purchase behaviour of value-based labels. International Journal of Consumer Studies 2008, 32, 414 -426.
AMA StyleMorven G. McEachern, Gary Warnaby. Exploring the relationship between consumer knowledge and purchase behaviour of value-based labels. International Journal of Consumer Studies. 2008; 32 (5):414-426.
Chicago/Turabian StyleMorven G. McEachern; Gary Warnaby. 2008. "Exploring the relationship between consumer knowledge and purchase behaviour of value-based labels." International Journal of Consumer Studies 32, no. 5: 414-426.
Morven G. McEachern. Guest editorial: The consumer and values-based labels. International Journal of Consumer Studies 2008, 32, 405 -406.
AMA StyleMorven G. McEachern. Guest editorial: The consumer and values-based labels. International Journal of Consumer Studies. 2008; 32 (5):405-406.
Chicago/Turabian StyleMorven G. McEachern. 2008. "Guest editorial: The consumer and values-based labels." International Journal of Consumer Studies 32, no. 5: 405-406.
Morven G. McEachern; Monika J.A. Schroder; Joyce Willock; Jeryl Whitelock; Roger Mason. Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand. Journal of Product & Brand Management 2007, 16, 168 -177.
AMA StyleMorven G. McEachern, Monika J.A. Schroder, Joyce Willock, Jeryl Whitelock, Roger Mason. Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand. Journal of Product & Brand Management. 2007; 16 (3):168-177.
Chicago/Turabian StyleMorven G. McEachern; Monika J.A. Schroder; Joyce Willock; Jeryl Whitelock; Roger Mason. 2007. "Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand." Journal of Product & Brand Management 16, no. 3: 168-177.
Purpose – This paper aims to chart the wide range of food scares reported throughout the EU over the period 1986-2006 and explores their impact on EU policy. Design/methodology/approach – There is much extant research that solely investigates the occurrences of specific food scares, however; little emphasis is given to the responses of policy makers. This research aims to narrow this gap in the literature by reviewing the major food scares, which have occurred throughout the EU and the subsequent policy responses. Findings – A number of food scares have dominated media reports over the last two decades, but this study reveals the increasing emergence of rare serotypes of foodborne pathogens, as well as a rising trend of EU-wide contaminant and animal disease-related food scares. Simultaneously, there is evidence of evolution from a product-focused food policy to a risk-based policy, which has developed into a tentative EU consumer-based food policy. Inevitably, in a market of 25 member-states the concept of food quality varies between countries and therein justifies the need for responsive policy development, which embraces the single market philosophy. Research limitations/implications – A typology of EU food scares is advanced and discussed in detail, with comments being made on their impact. In addition, the paper highlights the complexity of a EU consumer, which has led to a need for research into the maximisation of the satisfaction of purchasers by reinsuring their individual “right to choose”. Originality/value – This paper provides a unique insight into a wide range of European food scares (e.g. microbiological, contaminants, animal disease-related) and EU policy makers' responses to such food scares.
Tim Knowles; Richard Moody; Morven G. McEachern. European food scares and their impact on EU food policy. British Food Journal 2007, 109, 43 -67.
AMA StyleTim Knowles, Richard Moody, Morven G. McEachern. European food scares and their impact on EU food policy. British Food Journal. 2007; 109 (1):43-67.
Chicago/Turabian StyleTim Knowles; Richard Moody; Morven G. McEachern. 2007. "European food scares and their impact on EU food policy." British Food Journal 109, no. 1: 43-67.