Morven McEachern’s research interests focus on business and consumer behaviour within a variety of sustainable production and ethical consumption contexts. She has published in journals such as Sociology, the Journal of Marketing Management, Consumption, Markets & Culture, and Journal of Business Ethics, and contributed to edited books (e.g. Case Studies in Food Retailing and Distribution: A Volume in the Consumer Science and Strategic Marketing Series, Elsevier, 2018) and is co-author of Contemporary Issues in Green and Ethical Marketing (Routledge, 2014). Current research includes projects on strategies for reducing food waste, social supermarkets and how vulnerable individuals navigate food poverty.