Gary Warnaby’s research interests focus on the marketing of places and retailing. His research has been published in Environment and Planning A, Journal of Business Research, Tourism Management, Marketing Theory, European Journal of Marketing, International Journal of Management Reviews, Area, Cities and Local Economy. He is co-author of Relationship Marketing: A Consumer Experience Approach (Sage, 2010) and Pop-up Retailing – Managerial and Strategic Perspectives (Springer, 2017), and co-editor of Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions (Springer, 2015), Designing With Smell: Practices, Techniques and Challenges (Routledge, 2017), and A Research Agenda for Place Branding (Edward Elgar, 2021).