Gary Warnaby

Prof. Gary Warnaby

Faculty of Business and Law, Institute of Place Management, Manchester Metropolitan University, All Saints Campus, Oxford Road, Manchester M15 6BH, UK

Research Focus & Metrics

Academic Career Length

21Years (2006-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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13 February 2021 in Current Issues in Tourism
Verified
Journal Article
Open access
NNNikos Ntounis
Nikos Ntounis
CPCathy Parker
Cathy Parker
Heather SkinnerHeather Skinner
Heather Skinner
CSChloe Steadman
Chloe Steadman
Gary WarnabyGary Warnaby
Gary Warnaby
The tourism and hospitality industries have been particularly impacted by the Covid-19 pandemic, with widespread closures and later re-opening times than other areas of economic activity. However, little is known about the resilience of these industries in light of the current pandemic, within the context of English towns. This paper surveys businesses dependent on tourism located in English towns, to explore perceptions of resilience in this crisis context. We consider the nuances involved in resilience to disturbances such as Covid-19, revealing the temporal dimensions of resilience. Moreover, we identify influences informing differing resilience levels within and between industries. The paper also contributes a novel Business Resilience Composite Score, which enables academics, practitioners and policy-makers to draw comparisons between tourism and hospitality industry resilience and other economic activity in urban locations.

21 September 2017 in Marketing Theory
Verified
Journal Article
Open access
ACAndreas Chatzidakis
Andreas Chatzidakis
Morven McEachernMorven McEachern
Morven McEachern
Gary WarnabyGary Warnaby
Gary Warnaby

10 July 2017 in Journal of Fashion Marketing and Management: An International Journal
Verified
Journal Article
Closed access
JTJulia Taube
Julia Taube
Gary WarnabyGary Warnaby
Gary Warnaby
Purpose: The purpose of this paper is to explore the influence of brand interaction in pop-up shops on consumers’ perceptions of luxury fashion retailers. Design/methodology/approach: Adopting an exploratory, inductive research design, semi-structured interviews were undertaken with female respondents, consistent with the profile of both typical pop-up and “new luxury” customers, who had recently visited a luxury fashion pop-up shop. Findings: Factors influencing consumers’ perceptions of the luxury brands whose pop-up shops were visited are identified relating to three key characteristics of pop-up retailing identified from a review of relevant literature, termed the temporal dimension, the promotional emphasis, and the experiential emphasis. Originality/value: This study explores the perceptions of pop-up shops qualitatively from a consumer’s perspective, providing new insights into the personal and complex motivations and attitudes of new luxury consumers.

4 August 2016 in Consumption Markets & Culture
Verified
Journal Article
Closed access
Gary WarnabyGary Warnaby
Gary Warnaby
DMDominic Medway
Dominic Medway
This article considers shopping malls as marketplace icons. We suggest that shopping malls can be regarded as a significant symbol of consumption in an age of late modernity, and highlight key aspects of their development. The role of the shopping mall as an agent of creative destruction, influencing the nature of the retail landscape (especially with regard to the implications of – stereotypically suburban – malls for traditional urban retail provision), is discussed. We also consider the implications for notions of “place” (in terms of authenticity and meaning, etc.) arising from the fundamental characteristics of shopping malls, and end by suggesting that the shopping mall, as a marketplace icon, continues to dynamically and iteratively define and refine the ongoing interactions between consumers, the act of consumption, and place and space

6 March 2018 in Urban Geography
Verified
Journal Article
Open access
DMDominic Medway
Dominic Medway
Gary WarnabyGary Warnaby
Gary Warnaby
LGLeah Gillooly
Leah Gillooly
SMSteve Millington
Steve Millington
This article examines issues of scale in urban toponymic inscription. The specific focus of inquiry is toponymic commodification, whereby corporate brand names of international scope are imposed on English football stadia and their locally embedded fan communities. We employ primary data relating to three football clubs in the Greater Manchester conurbation, all of which have sold their stadium naming rights to corporate entities. Drawing on fans’ perspectives, our findings initially surface the scalar tensions arising from such occurrences. We explore how football club authorities attempt to manage these tensions; first through efforts to embed corporate names into the fabric of urban communities, and second by using commemoration to valorize notions of the “local” for their fan base. The article concludes by discussing how our findings deepen understanding of critical toponymies, particularly in terms of theorizing scale and shedding light on the workings of neoliberal agendas for controlling urban space.

1 October 2006 in Place Branding
Verified
Journal Article
Closed access
PDF file
Gary WarnabyGary Warnaby
Gary Warnaby
DBDavid Bennison
David Bennison