Aiming at the fault diagnosis issue of rotating machinery, a novel method based on the deep learning theory is presented in this paper. By combining one-dimensional convolutional neural networks (1D-CNN) with self-normalizing neural networks (SNN), the proposed method can achieve high fault identification accuracy in a simple and compact architecture configuration. By taking advantage of the self-normalizing properties of the activation function SeLU, the stability and convergence of the fault diagnosis model are maintained. By introducing $\alpha$ -dropout mechanism twice to regularize the training process, the overfitting problem is resolved and the generalization capability of the model is further improved. The experimental results on the benchmark dataset show that the proposed method possesses high fault identification accuracy and excellent cross-load fault diagnosis capability.