The present study examines the specific dimensions of Kim, Ritchie, and McCormick’s [(2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(12), 12–25. doi:10.1177/0047287510385467] memorable tourism experience (MTE) scale that affects tourists’ subjective well-being to a single destination. A web-based post-holiday survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 202 tourists was used for data analysis. Structural equation modeling was applied to investigate the relationships between MTE dimensions and subjective well-being. Although the measurement appears to be highly destination specific, the results show that tourists’ subjective well-being is influenced by hedonism and meaningfulness. The moderating variables of gender, age and nationality have a significant effect on the link between most antecedent factors of MTE and subjective well-being. Managerial implications, limitations and future research directions are discussed.

This study proposes and tests a new model of memorable local food experiences by examining the effect of the servicescape, novelty seeking, experience co-creation, choice overload and experience intensification on memories of local food experiences. The study also examines how such experiences impact hedonic well-being. Using an online survey questionnaire, data were gathered from 321 international tourists who tasted local food while visiting Rovaniemi, Finland, in the past year. The present study’s main contributions include the extension of the memorable tourism experience construct and the inclusion of experience co-creation, the servicescape and experience intensification as crucial variables that affect tourists’ memorable local food experiences. This paper also extends the bottom-up spillover theory of subjective well-being by demonstrating that memories of local food experiences allow for the intrusion of the extraordinary into tourists’ residual culture, thereby benefitting them while at home by promoting their well-being.

This study examines the influence of food consumption emotions on tourist’s memories of a trip, place attachment, and behavioural intentions. A web-based post-holiday survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 241 tourists was used for data analysis. Structural equation modelling was applied and all the proposed hypotheses were supported. The findings demonstrate the role of food consumption emotions on the formation of memories that further influence behavioural intentions and place attachment. Memories also mediate in both of the relationships (i.e. between “food consumption emotions” and “place attachment” and between “food consumption emotions” and “behavioural intentions”. The managerial implications include that restaurant managers should formulate a local food quality evaluation system and programme to enable tourists to gain sensual enjoyment. They should also ensure food safety to avoid negative feelings among tourists. Finally, they should focus on the servicescape and storytelling, as well as offer food souvenirs that appeal to tourists’ emotions.

Purpose: The purpose of this study is to test Kimet al.’s (2012) seven-dimension memorable tourism experience (MTE) scale in a new context and with a new sample. In addition, the study aims to test for causes or relationships between satisfaction, MTE dimensions, co-creative tourism experiences and memorability, as well as the mediating effect of memorability on tourists’ behavioural intention.Design/methodology/approach: This study uses a cross-sectional survey design using a questionnaire to collect data. Three trained interviewers questioned international travellers in the boarding area in Olbia-Costa Smeralda Airport while they were waiting to board their flights home. The interviewers also distributed and administered the questionnaires. The questionnaire was in English. Data collection was carried out from August to October 2017.Findings: In terms of the theoretical implications of this study, its findings result in a different MTE construct than that of Kimet al.’s (2012) study. Although they discuss seven important experiential tourism factors that are likely to affect the memorability of a person’s experience, what emerges from the present research is that satisfaction, novelty, refreshment, involvement and knowledge significantly influence the memorability of a tourist’s experience.Research limitations/implications: This study has some limitations. First, it is highly site-specific and based on a convenience sample, rendering the findings non-generalizable to either the destination under investigation or any other tourism destination. Further studies should be conducted in other Mediterranean cities to generalise the significance of these findings. Although English can be considered the primary international language, the fact that the survey has been written only in English could have excluded non-English speakers from participating in the study. In addition, the study has not considered national domestic tourists. In the future, translating the survey into different languages and interviewing domestic tourists visiting the island might be useful.Practical implications: Tourism service providers could gather feedback forms from tourists to measure and improve their satisfaction. Additionally, the multiplicity of actors involved in the tourism sector should coordinate and cooperate with one another to create tourism experiences that result in high overall visitor satisfaction. Tourism service providers could also offer new and diverse encounters, for example, the chance to attend local festivals to arouse curiosity, as studies suggest that such novel activities make the experiences particularly memorable. Public officials should also focus on site rejuvenation to appeal to novelty seekers who have visited previously.Originality/value: Overall, the study highlights the discrepancies in the effects of satisfaction, MTE dimensions and co-creative tourism experience on the memorability of a trip experience in relation to previous studies. The results of the analysis refute the assumption that the seven MTE dimensions are representative across a variety of destination-specific tourist experiences. Besides the identified five dimensions, opening up the discussion on other factors that might influence the memorability of tourists’ experiences presents an updated agenda.