Dr. Dafnis N. Coudounaris is an associate researcher at the Hanken School of Economics, Helsinki, Finland, and tutor of the Global Online MBA Programmes at the University of London, London, UK. His main work is in export marketing, international business, entrepreneurship, and tourism marketing. Recently, his research interests include entrepreneurship literature, the shift from causation to effectuation, effectuation versus causation, and the effects of the big five personality traits on effectuation versus causation. He has published several papers in various journals, such as MIR, JI Management, IBR, Psychology & Marketing, and JBR. Email: dafnis.coudounaris@hanken.fi