Banks and sustainable development have lately gone hand in hand. Of late, banks have focused on sustainable management in order to improve their environmental footprint, to eliminate financial risks, to promote social issues, and to exploit new opportunities. The sustainable development management of organizations attracts new customers over and above conventional institutions thus leading to greater market share and increased revenues. This paper aims to examine if and how sustainable development goals (SDGs) adopted by banking institutions play a role in customers’ decisions and behavior. The way that banks, SDGs, and sustainable image affect customer behavior, attitudes, trust, loyalty, satisfaction, and perceived fair pricing policy is assessed. To this end, 1084 questionnaires were collected and the PLS-SEM method was utilized. The findings show a positive relationship between the stance of banks relating to SDGs and customer trust, loyalty, and perceived fair pricing policy. Finally, the SDGs adopted by banks are an important strategic tool which strengthens relationship with their customers.

The existence of parks is particularly important and offers many benefits both to the environment and to humans. Parks are recreational spaces, which contribute to the improvement of the microclimate, reduce atmospheric pollution and protect biodiversity. Their importance for the urban environment is even greater because they offer pure oxygen to the city and people feel close to nature in them. The aim of this study is to review studies which took place globally as well as in Greece, relying on the Contingent Valuation Method (CVM) for parks. The reason that this method is used is the valuation of non-market goods and services through the development of a hypothetical market. Additionally, a distinction is made among previous empirical studies depending on the nature of the parks and the country where the survey was conducted, while the disadvantages that must be considered from the use of Contingent Valuation Method are mentioned. According to the findings of the literature review, studies using Contingent Valuation in Greece, particularly in the case of urban parks, are limited. As far as we know, the valuation of existing urban parks has not yet been studied, so this could be a field for further research. The economic valuation of parks in a country like Greece, which suffered with the financial crisis, can lead to conclusions about the value that citizens attribute to parks and the identification of possible protest responses.