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Prof. Marco Escadas
University of Minho, School of Economics and Management

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0 Strategy
0 Sustainability
0 Consumer Behaviour
0 emotions
0 Neurosciences

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Journal article
Published: 31 March 2021 in Transport Policy
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The service experience, which comprises cognitive, emotional and sensory assessments, is important to encourage a modal shift from the private vehicle to public transport services use. However, knowledge on the effect of sensory cues, specifically ambient scent, on the consumer experience in olfactory-rich servicescapes, as public transport services, is still limited. This study conducted a field experiment within a public bus service, to explore the influence of ambient scent on the relationship between the perceived travel experience and emotions; and between emotions and travel memory, the attitude toward the company's brand and passengers' future behavioral intentions. The results show that ambient scent strengthens these relationships. The stronger influences of ambient scent were found on the relationships between travel experience and emotions, emotions and memory, and emotions and passengers' future behavioral intentions. While adding to the scant knowledge on the topic, the results also suggest that ambient scent, as a marketing tool, should be looked at with closer attention by public transport managers.

ACS Style

Joaquim Silva; Elisabete Sampaio Sá; Marco Escadas; Joana Carvalho. The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy 2021, 106, 88 -98.

AMA Style

Joaquim Silva, Elisabete Sampaio Sá, Marco Escadas, Joana Carvalho. The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy. 2021; 106 ():88-98.

Chicago/Turabian Style

Joaquim Silva; Elisabete Sampaio Sá; Marco Escadas; Joana Carvalho. 2021. "The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service." Transport Policy 106, no. : 88-98.

Academic paper
Published: 27 July 2020 in Journal of Consumer Behaviour
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The current study aims to further our understanding of the integrated role of emotions on consumer decision‐making involving ethical issues, by considering the influence of both positive and negative emotions on ethical decision‐making process. It considers not only the emotions experienced prior to ethical decision‐making (pre‐decision emotions) but also those resulting from the course of action chosen (post‐decision emotions). Scenarios are used, and the results of the structural modelling analyses support the proposed relationships between current emotions, consumers' ethical decision‐making, post‐decision emotions and future ethical behavioural intentions. The data suggest the possible existence of a “virtuous ethical cycle”, whereby positive emotions lead to more ethical consumer decisions and behaviours; and these in turn lead to more positive (post‐decision) emotions, which have a positive and significant effect on future ethical behavioural intentions. In addition, happiness emerges as exerting a pivotal role in predicting consumer ethical decisions.

ACS Style

Marco Escadas; Marjan S. Jalali; Minoo Farhangmehr. What goes around comes around: The integrated role of emotions on consumer ethical decision‐making. Journal of Consumer Behaviour 2020, 19, 409 -422.

AMA Style

Marco Escadas, Marjan S. Jalali, Minoo Farhangmehr. What goes around comes around: The integrated role of emotions on consumer ethical decision‐making. Journal of Consumer Behaviour. 2020; 19 (5):409-422.

Chicago/Turabian Style

Marco Escadas; Marjan S. Jalali; Minoo Farhangmehr. 2020. "What goes around comes around: The integrated role of emotions on consumer ethical decision‐making." Journal of Consumer Behaviour 19, no. 5: 409-422.

Journal article
Published: 30 July 2019 in Business Ethics: A European Review
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ACS Style

Marco Escadas; Marjan S. Jalali; Minoo Farhangmehr. Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making. Business Ethics: A European Review 2019, 28, 529 -545.

AMA Style

Marco Escadas, Marjan S. Jalali, Minoo Farhangmehr. Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making. Business Ethics: A European Review. 2019; 28 (4):529-545.

Chicago/Turabian Style

Marco Escadas; Marjan S. Jalali; Minoo Farhangmehr. 2019. "Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making." Business Ethics: A European Review 28, no. 4: 529-545.

Conference paper
Published: 02 April 2019 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Understanding how consumer ethical decision-making is formed and how ethical judgments and behaviors can be promoted is of growing interest in the marketing research agenda. Notwithstanding, there have been calls for additional research focusing on the development of integrated and more comprehensive theoretical backgrounds to improve models’ explanatory and predictive capability. Thus, this research has two main objectives: first, to test the influence of consumer emotions, moral intensity, moral philosophies, personal norms, and intrinsic religiosity on consumer ethical decision-making process and, second, to assess the relative weight of each independent construct on consumer deliberation processes involving ethical issues. Through a valid sample of 413 respondents and using 3 different ethical scenarios, results show that emotions, moral intensity, and personal norms positively influence consumer ethical decision-making. Furthermore, emotion is the dimension that most influences consumers’ ethical choices and actions, providing empirical evidence of their key role in predicting consumer ethics.

ACS Style

Marco Escadas; Marjan S. Jalali; Minoo Farhangmehr. Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms, and Intrinsic Religiosity. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2019, 543 -552.

AMA Style

Marco Escadas, Marjan S. Jalali, Minoo Farhangmehr. Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms, and Intrinsic Religiosity. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2019; ():543-552.

Chicago/Turabian Style

Marco Escadas; Marjan S. Jalali; Minoo Farhangmehr. 2019. "Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms, and Intrinsic Religiosity." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 543-552.