Joana Alegria Quintela

Prof. Dr. Joana Alegria Quintela

Portucalense University (Porto)
orcid

Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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24 January 2023 in International Journal of Sports Marketing and Sponsorship
Verified
Journal Article
Closed access
Ricardo Roseira CayollaRicardo Roseira Cayolla
Ricardo Roseira Cayolla
Marco EscadasMarco Escadas
Marco Escadas
RBRui Biscaia
Rui Biscaia
TKTimothy Kellison
Timothy Kellison
Joana Alegria QuintelaJoana Alegria Quintela
Joana Alegria Quintela
TSTeresa Santos
Teresa Santos
Purpose: The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).Design/methodology/approach: Data were collected in two different steps using an online self-administered questionnaire (n1 = 1,043; n2 = 2,167) distributed to fees-paying members registered in the club's database. The analysis was carried out though structural equation modelling.Findings: The results indicate good psychometric properties of the scale used to measure fans' perceptions of a club's pro-environmental sustainability initiatives (perceptions of pro-environmental sustainability initiatives in sports; p-PESIS). Additionally, there is a positive effect of p-PESIS on fans' social behaviours as well as on their daily environmental actions. Furthermore, p-PESIS also shows a positive effect at improving fans' economic activities towards the club.Originality/value: Extending previous research, the authors tested a scale to measure fans' responses to pro-environmental sustainability initiatives in sport and examined their links to the TBL dimensions. Pro-environmental sustainability initiatives in sport benefit not only the club itself (by reinforcing fans' activities with the club) but also society as a whole, as it can promote fans' conscientiousness and likelihood to behave in environmentally and socially favourable ways.

14 August 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
Ricardo Roseira CayollaRicardo Roseira Cayolla
Ricardo Roseira Cayolla
TSTeresa Santos
Teresa Santos
Joana Alegria QuintelaJoana Alegria Quintela
Joana Alegria Quintela
This study explores the importance of environmentally sustainable initiatives in sport (ESIS) for stakeholders in pandemic times. Three topics—climate changes and energy consumption, environmental impact of sports events, and health and well-being—were considered and analysed under three sustainability forms: organisational, community, and individual. A total of 5917 stakeholders (sponsors, employees, and members) of a sports organization realised one online survey. The data gathering process occurred during pandemic times, when every kind of collective sport event was suspended to the general public. The descriptive analysis of the results is provided, and the findings reveal that health and well-being is the most valorised topic by members and employees, in a sustainable individual form. On the other hand, sponsors manifest their interest mainly in a sustainability organisational and community forms.

26 August 2025 in Sustainability
Verified
Journal Article
Open access
PDF file
José MaganoJosé Magano
José Magano
Joana Alegria QuintelaJoana Alegria Quintela
Joana Alegria Quintela
NBNeelotpaul Banerjee
Neelotpaul Banerjee
This study explores how AI chatbot experiences on travel websites influence consumer engagement, with satisfaction from using AI chatbots as a mediating factor. Grounded in the Stimulus-Organism-Response (S-O-R) framework, the research shifts the focus from utilitarian models to examine how chatbot attributes—e.g., ease of use, information quality, security, anthropomorphism, and omnipresence—affect satisfaction of using AI chatbots and subsequent consumer engagement behaviours. Survey data from 519 Portuguese travellers were analysed using partial least squares structural equation modelling (PLS-SEM). The study contributes to theory by (1) demonstrating S-O-R’s advantages over utilitarian models in capturing relational and emotional dimensions of AI interactions, (2) identifying satisfaction with using AI chatbots as a pivotal mediator between AI chatbot experience and consumer engagement, and (3) revealing generational disparities in drivers of engagement. Notably, satisfaction strongly influences engagement for Generation X, while direct experience matters more for Generation Z. Millennials exhibit a distinct preference for hybrid human–AI service handoffs. The practical implications include prioritizing natural language processing for ease of use, implementing generational customization (e.g., gamification for Gen Z, reliability assurances for Gen X), and ensuring seamless human escalation for Millennials. These insights equip travel businesses to design AI chatbots that foster long-term loyalty and competitive differentiation.

11 July 2024 in Urban Science
Verified
Journal Article
Open access
PDF file
Helena AlbuquerqueHelena Albuquerque
Helena Albuquerque
Joana Alegria QuintelaJoana Alegria Quintela
Joana Alegria Quintela
JMJorge Marques
Jorge Marques
Urban tourism has witnessed significant growth in recent years, driven by various factors that foster the transformation of urban areas into tourist hotspots. These factors include a rising interest in culture and heritage, ongoing urban redevelopment and conversion processes, and the introduction of new experiences and activities. Two particularly influential factors contributing to this growth are low-cost travel, which facilitates more accessible access to urban destinations, and the emergence of new types of accommodation, such as short-term rental (also known as local accommodation or Airbnb-type accommodation). The sudden and continuous growth of this type of tourist accommodation brings new challenges to cities and local communities. On the positive side, it contributes to job opportunities, the dynamism of the local economy, and urban revitalization. On the other hand, it also represents more difficulty in retaining the local population in city centers, as more and more buildings are converted into hostels and tourist apartments. In this context, it becomes essential to conduct studies evaluating the impacts of these dynamics in urban areas and how they influence residents’ and visitors’ perspectives. Therefore, this study aims to identify the main transformations resulting from short-term rental (STR) development, focusing on the impacts felt by tourists and residents in Porto. A questionnaire was distributed to tourists and residents in Porto’s city center in June 2023. The results reveal differences in opinions between tourists and residents, particularly concerning historical heritage preservation, local population relocation, and reduced housing availability for residents. Nevertheless, there is a similarity in their opinions regarding the stimulus that local accommodation brings to the economy and the rehabilitation of buildings and urban areas. This study reinforces the need to pay more attention to the future development of tourist accommodation in city centers, especially regarding local policies and territorial planning, to balance better tourism development and local communities’ quality of life.

30 June 2024 in Tourism and Hospitality
Verified
Journal Article
Open access
PDF file
PMParikshat Singh Manhas
Parikshat Singh Manhas
PSPriyanka Sharma
Priyanka Sharma
Joana Alegria QuintelaJoana Alegria Quintela
Joana Alegria Quintela
This study investigates the multifaceted relationships between product innovation, customer satisfaction, and experience within the quick service restaurants (QSR) sector. Moreover, it explores the reciprocal dynamics, scrutinizing the impact of customer experience on shaping customer satisfaction. Furthermore, the research delves into the mediating function of customer experience in establishing the connection between product innovation and customer satisfaction. The participant pool encompassed 221 respondents, patrons of well-established QSRs, such as McDonald’s, Domino’s Pizza, Pizza Hut, and KFC, strategically situated in three prominent north Indian cities—Jammu, Chandigarh, and Delhi. Employing a structural equation modelling technique, the study meticulously examines the relationships between these crucial elements (product innovation, customer experience and customer satisfaction). This research contributes to existing knowledge by offering a detailed study of the dynamics governing product innovation, customer satisfaction, and experience in the QSR sector. The findings bear practical implications for QSR operators, providing valuable insights into strategies for enhancing customer satisfaction through effective product innovation and an elevated dining experience.

29 July 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
Joana Alegria QuintelaJoana Alegria Quintela
Joana Alegria Quintela
Helena AlbuquerqueHelena Albuquerque
Helena Albuquerque
IFIsabel Vaz de Freitas
Isabel Vaz de Freitas
Wine tourism is one of the most important products for developing tourism in Portugal. The aim of this paper is to assess the importance of Port Wine for the tourism development of the Douro landscape, using a case study approach based on interviews with several stakeholders, through qualitative research. For this purpose, we selected a sample of respondents composed of the sector stakeholders of Port vineyards. The results allow us to ponder and highlight the importance of the Port Wine culture for the region’s development, as well as to identify the economic, social, and emotional values inherent to those who work in the sector based on an identity connected to the territory. This study focuses mainly on the approach taken to wine tourism, identifying the level of investment made in this area in terms of specialized training for employees, the creation of facilities and procedures suited to the practice of this type of tourism, as well as the values of the territory and wine that should guide the development of wine tourism activities in the Port Wine region. The impacts of COVID-19 on the sector are also analyzed, classifying them into different dimensions.