Technology has enabled the higher education ecosystem to tailor to the students who have diverse needs and to engage with them remotely, especially when face-to-face interaction is not possible. This research contributes knowledge in forced remote learning during the unprecedented global pandemic situation of Covid-19. Using a cross-sectional quantitative method, a total of 480 respondents among undergraduate students from five private universities in Malaysia participated in this study. The data was analysed using structural equation modelling and results indicated that online feedback, online future relevance, online interaction, online teaching effectiveness, and personal well-being were statistically significant in influencing students’ satisfaction. Moreover, online learning satisfaction directly predicted 68.3% of the students’ continuous usage intention while their usage intention was heightened with higher levels of proficiency in online learning. Students’ satisfaction was found to be a significant mediator between all the factors towards usage intention except online assessment, online support, and personal well-being. This study provides the higher education institutions with insights to continuously improve their online delivery strategies and bridge the gap with their students during the pandemic crisis.

The COVID-19 outbreak has caused a global turmoil which restricted movement and consequently, diminishing domestic and international travel. One that is severely affected is ecotourism in National Parks, that involves visiting fragile, pristine and undisturbed natural areas. One of the major concerns for ecotourists in destination decision-making is travel risk that could affect their safety. This study aims to examine their risk perception and how it affects the behaviour of ecotourists in Taman Negara National Park, Malaysia. The data was collected from 406 respondents and analysed using structural equation modelling. It is concluded that risk perception affects tourists’ decision-making, whereby health and safety information preference is the strongest predictor, and media’s influence has a very significant connection. This study has the potential of contributing to the management of ecotourism destinations in times of crisis. It also fills the literature gap on risk perceptions of ecotourists’ during the COVID-19 pandemic.

Customers are diverse, and their preferences have changed tremendously, especially post-pandemic, as many business organizations are facing major challenges in meeting those needs. Therefore, an in-depth understanding of consumer buying decisions plays a vital role to develop effective strategies. The aim of this study is to determine whether the marketing mix (4Ps) elements and their attitude have a significant effect on organic food product buying decisions among retail consumers in Beijing, China. A quantitative method was used in this study, whereby 334 questionnaires were physically collected randomly from walk-in customers at Walmart, Darunfa, and Yonghui supermarkets in Beijing, China. Based on the results of the hypothesis test using PLS-SEM, it was confirmed that product, place and promotional strategies had a significant positive relationship with attitude and consumer buying decisions. Interestingly, price had no effect and income was not a moderator. The results of this study provided relevant suggestions to marketing practitioners, especially organic food producers and retail stores on developing and implementing marketing strategies effectively to address changing consumer preferences.

Objective: This study aims to explore and enhance the tourism-forestry risk management in research and industry practice. By integrating the concept of resilience and sustainability into risk management practices, this research addresses the multifaceted challenges faced by the forest-tourism field and promotes its long-term viability. Methods: The study comprised of three stages. Firstly, it employs the scoping review technique in the Scopus database system to seek for research gaps related to the objective of the study. Secondly, the study continues with conceptual analysis from Malaysian context particularly on the industrial avenue to assess the current state of risk management practices. Final stage is to propose a tourism-forestry risk management framework for the tourism industry in Malaysia. This study evaluates the effectiveness of existing risk management strategies and identifies gaps and opportunities for improvement by analysing publicly available data from researchers, various stakeholders such as government agencies, industry professionals, and local communities. Results: The findings contribute to the development of Risk Management Tourism-Forestry Framework (RTFF) for enhancing resilience and sustainability in tourism-forestry systems not limited to Malaysia but also for other nations. Moreover, the research outcomes provide valuable insights for the researchers on the knowledge gaps that should be filled. Furthermore, this study provides great lessons learned for all countries with similar socio-economic and environmental contexts towards the application of a risk management framework in their region. Finally, the proposed SDG-oriented risk management framework of RTFF offers a holistic and integrated approach, taking into account social, economic, and environmental dimensions, and provides a roadmap for fostering resilience and sustainability in the face of evolving challenges. Conclusion: This study aims to improve the literature reviews on resilience and sustainability in tourism-forestry that are related to risk management issues. The manuscript addresses the multifaceted challenges faced by the tourism-forestry field and promotes its long-term viability by incorporating the concept of sustainable development goals into risk management practises. Elements of tourism-forestry in the state of the art in the literature as well as in practice not to mention the development of the framework, in which no other study has adopted the same methodology, thus proving the novelty of the study.

In the dynamic landscape of mobile marketing, understanding the intricate factors that drive in-app purchase decisions is pivotal for crafting effective strategies. The sale of virtual objects has become a key driver of revenue in the mobile gaming industry. This study focuses on the Malaysian Gen-Y mobile gamers, exploring the key drivers influencing their in-game purchase intention underpinned by perceived value theory and theory of planned behavior. An online survey was conducted among 470 respondents and analysed using partial least squared structural equation modelling. As the digital realm continues to evolve, decoding these motivations behind consumer behavior becomes paramount for marketers seeking to tailor their approaches. Drawing from the empirical findings, this chapter offers valuable insights that contribute to the academic knowledge of mobile marketing dynamics, including practical implications of this strategic monetization initiative for marketers to resonate with the discerning Gen-Y mobile gamers. Request access from your librarian to read this chapter's full text.