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This manuscript investigates the use of social media, specifically Twitter, during the forest fires in Artenara and Valleseco, Canary Islands, Spain, during summer 2019. The used methodology was big-data analysis through the Union Metrics and Twlets tools, as well as content analysis of posts related to the fires written by seven relevant accounts on the days when the fires were active, which was between 17 August and 26 September, when 9636.40 hectares were burned. The accounts selected for analysis were the following: Ángel Víctor Torres, autonomous president; Canary Islands Government; Civil Protection of Las Palmas; Military Emergency Unit of the Spanish Army; Delegation of the Spanish Government in the Canary Islands; Citizen’s Service of the Canary Islands Government; and the information account of the Security and Emergency area of the Canary Islands Government. The study concludes that the Canary Islands authorities did not use social media as a preventive element, but almost exclusively as a live-information channel. Future recommendations are presented for the management of social media during natural disasters.
Gorka Zamarreño-Aramendia; F. J. Cristòfol; Jordi De-San-Eugenio-Vela; Xavier Ginesta. Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands. Journal of Open Innovation: Technology, Market, and Complexity 2020, 6, 169 .
AMA StyleGorka Zamarreño-Aramendia, F. J. Cristòfol, Jordi De-San-Eugenio-Vela, Xavier Ginesta. Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands. Journal of Open Innovation: Technology, Market, and Complexity. 2020; 6 (4):169.
Chicago/Turabian StyleGorka Zamarreño-Aramendia; F. J. Cristòfol; Jordi De-San-Eugenio-Vela; Xavier Ginesta. 2020. "Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands." Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4: 169.
Place branding offers multiple possibilities for the economic development of territories, but it is necessary to understand well the implications of its implementation processes to control the mechanisms and projections of competitive identities. Firstly, this contribution sets the term “place brand” and the revision of its theoretical formulation in accordance with new multidisciplinary perspectives of analysis and new contemporary social challenges. Secondly, the factors that can lead to success or failure in the implementation of territorial brands are discussed from an applied perspective and as a result of the experience gained from several knowledge transfer projects led by the authors. To exemplify this second part, the authors start from the experiences accumulated in the conceptualization, development, and implementation of the brands of the Catalan cities of Vic and El Vendrell, as well as the supra-municipal brands of El Pla de l’Estany, Boscos de bruixes i bandolers, and L’Empordà, linked to the actions of county councils or associations. These investigations started from a similar triangulation method: semistructured interviews with local opinion leaders, focus groups for discussion with prescribing audiences, and citizen surveys based on simple random sampling. These projects highlight that, beyond the importance of the new brand for the management of the identity of the place and its economic promotion, cohesion and cooperation between political actors become a key element for its success and subsequent use throughout different mandates. The local and regional media are also presented as speakers and main ambassadors of the new brands’ storytelling. Resumen Las marcas de lugar ofrecen múltiples posibilidades para el desarrollo económico de los territorios, pero resulta necesario entender bien las implicaciones inherentes a sus procesos de implementación con el fin de encauzar los mecanismos y proyecciones de identidades competitivas. Esta contribución fija, en primer lugar, el término “marca de lugar”, y se revisa su formulación teórica de acuerdo con nuevas perspectivas multidisciplinares de análisis y los nuevos desafíos sociales contemporáneos. En segundo lugar y desde una perspectiva aplicada, se da a conocer, fruto de la experiencia acumulada a través de diversos proyectos de transferencia de conocimiento liderados por los autores de la comunicación, los factores que pueden conducir al éxito o al fracaso en la implantación de marcas territoriales. Para ejemplificar esta segunda parte, los autores parten de las experiencias acumuladas en la conceptualización, desarrollo e implementación de las marcas de las ciudades de Vic y El Vendrell, así como las marcas supramunicipales de El Pla de l’Estany, Boscos de bruixes i bandolers y L’Empordà, vinculadas a la acción de consejos comarcales o mancomunidades. Estas investigaciones han partido de una triangulación metodológica similar: entrevistas semiestructuradas a líderes de opinión locales, grupos focales de discusión con públicos prescriptores y encuestas a la ciudadanía a partir de un muestreo aleatorio simple. Estos proyectos ponen de relieve que, más allá de la importancia de la nueva marca para la gestión de la identidad del lugar y su promoción económica, la cohesión y cooperación entre actores políticos deviene un elemento clave para su éxito y posterior uso a lo largo de diferentes mandatos. También se presentan los medios de comunicación locales y comarcales como altavoces y principales embajadores del storytelling de la nueva marca.
Jordi De-San-Eugenio; Xavier Ginesta. El branding territorial ante los nuevos desafíos de la sociedad: redefinición teórica y análisis de los factores que contribuyen a su implementación exitosa. Congreso Internacional de la Asociación Española de Investigación de la Comunicación 2020, 307 -318.
AMA StyleJordi De-San-Eugenio, Xavier Ginesta. El branding territorial ante los nuevos desafíos de la sociedad: redefinición teórica y análisis de los factores que contribuyen a su implementación exitosa. Congreso Internacional de la Asociación Española de Investigación de la Comunicación. 2020; ():307-318.
Chicago/Turabian StyleJordi De-San-Eugenio; Xavier Ginesta. 2020. "El branding territorial ante los nuevos desafíos de la sociedad: redefinición teórica y análisis de los factores que contribuyen a su implementación exitosa." Congreso Internacional de la Asociación Española de Investigación de la Comunicación , no. : 307-318.
The fundamental goal of this article is to show the implications that place branding has for regional public management through a case study of the brand “Vic, a city with a human dimension” [Vic, ciutat a la mesura humana, in Catalan language], a project commissioned by the city council of Vic and carried out by the city’s university (University of Vic-Central University of Catalonia). Vic is the capital of the Osona region, in the centre of Catalonia, with a population of 45,040 inhabitants. Methodologically, this research utilised 14 focus group discussions, two in-depth interviews and a survey addressed to citizens and answered by 855 people. In regards to results, the research shows that the practice of place branding transcends the traditional action areas of place marketing and place promotion, in order to be fully integrated in the region’s overall management policies, that is to say, its urban governance. The article also concludes that the processes of conceptualisation and implementation of new place brands must be framed within a bottom-up approach, integrating all the stakeholders (public–private cooperation) in the decision-making process.
Xavier Ginesta; Jordi De-San-Eugenio-Vela; José-Antonio Corral-Marfil; Jordi Montaña. The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia. Sustainability 2020, 12, 4420 .
AMA StyleXavier Ginesta, Jordi De-San-Eugenio-Vela, José-Antonio Corral-Marfil, Jordi Montaña. The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia. Sustainability. 2020; 12 (11):4420.
Chicago/Turabian StyleXavier Ginesta; Jordi De-San-Eugenio-Vela; José-Antonio Corral-Marfil; Jordi Montaña. 2020. "The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia." Sustainability 12, no. 11: 4420.
This article investigates the role of local stakeholders in the development and implementation of the place branding strategy of the northern Catalan region Empordà. Stakeholder-oriented and participatory approaches towards both place branding and spatial planning provide the theoretical background. The research involved an initial SWOT Analysis, fifteen thematic focus groups and nineteen semi-structured interviews with local stakeholders, as well as a paper-based and on-line questionnaire that opened the process of the brand's conceptualization to all residents. The article discusses the development of the brand, the revision of the storytelling for the territory and the proposal for the logo and slogan ‘Empordà, tocat pels déus’ [Empordà, Touched by the Gods]. On the one hand, the case study demonstrates the value of participatory place branding processes showing that local communities become brand advocates when they are involved throughout the development of a place brand. On the other hand, it highlights the challenges to participatory planning and governance within place brand management, especially when strategic thinking turns into a short-term public-policy approach. The article argues for a more participatory governance of the place brand and reinforces that stakeholder engagement is essential in establishing stronger links between place branding and spatial planning.
Jordi De San Eugenio-Vela; Xavier Ginesta; Mihalis Kavaratzis. The critical role of stakeholder engagement in a place branding strategy: a case study of the Empordà brand. European Planning Studies 2019, 28, 1393 -1412.
AMA StyleJordi De San Eugenio-Vela, Xavier Ginesta, Mihalis Kavaratzis. The critical role of stakeholder engagement in a place branding strategy: a case study of the Empordà brand. European Planning Studies. 2019; 28 (7):1393-1412.
Chicago/Turabian StyleJordi De San Eugenio-Vela; Xavier Ginesta; Mihalis Kavaratzis. 2019. "The critical role of stakeholder engagement in a place branding strategy: a case study of the Empordà brand." European Planning Studies 28, no. 7: 1393-1412.
The main objective of this article is to analyse whether the positioning of the Pla de l’Estany district, in Catalonia, can be redefined in a context of possible saturation of the sports brand that was structured thanks to the success of the 1992 Olympic Games. Furthermore, this article aims to analyse how to design and implement long-term public policies in place branding. The Pla de l’Estany district is one of the smallest in Catalonia and had its moment of splendour during the Barcelona Olympic Games, which positioned it as a place of natural beauty and sports tourism. However, twenty-five years later, we ask whether this positioning needs to be updated. This research deploys a methodological triangulation that combines in-depth interviews with opinion leaders, discussions in focus groups and an online survey open to citizens. This research presents three conclusions: it places the processes of citizen participation as a key element in the construction of territorial brands; refocuses the narrative of the territory of the Pla de l’Estany based on the concepts of “sustainable nature” and “traditional culture”; and conceptualises place branding not just from the perspective of promoting tourism, but also from that of fomenting sustainable governance.
Jordi De San Eugenio; Xavier Ginesta; Marc Compte-Pujol; Joan Frigola-Reig. Building a Place Brand on Local Assets: The Case of The Pla de l’Estany District and Its Rebranding. Sustainability 2019, 11, 3218 .
AMA StyleJordi De San Eugenio, Xavier Ginesta, Marc Compte-Pujol, Joan Frigola-Reig. Building a Place Brand on Local Assets: The Case of The Pla de l’Estany District and Its Rebranding. Sustainability. 2019; 11 (11):3218.
Chicago/Turabian StyleJordi De San Eugenio; Xavier Ginesta; Marc Compte-Pujol; Joan Frigola-Reig. 2019. "Building a Place Brand on Local Assets: The Case of The Pla de l’Estany District and Its Rebranding." Sustainability 11, no. 11: 3218.
The aim of this paper was to analyse the media coverage of the launch of FC Barcelona in NewYork (September 2016), when their commercial office was opened. Other specific objectives were to describe the club’s internationalization strategy and to understand how its values were portrayed in the media. The authors used methodological triangulation, based on an analysis of the discourse in 199 news items published in the media over 3 days, 10 press releases by the club, and in-depth interviews with journalists and club directors. The authors concluded that the discourse with two points of focus (one economic and one social) that has been established by FC Barcelona contributes to reinforcing its slogan ‘more than aclub in the world’. However, this is not achieved by appealing to traditional values, but through the capacity of the organization to alter and adapt these values to modern times.
Xavier Ginesta; Jordi De San Eugenio; Pau Bonet; Martí Ferrer. Global football in the US market. The internationalization of FC Barcelona and its media coverage. Soccer & Society 2018, 21, 209 -224.
AMA StyleXavier Ginesta, Jordi De San Eugenio, Pau Bonet, Martí Ferrer. Global football in the US market. The internationalization of FC Barcelona and its media coverage. Soccer & Society. 2018; 21 (2):209-224.
Chicago/Turabian StyleXavier Ginesta; Jordi De San Eugenio; Pau Bonet; Martí Ferrer. 2018. "Global football in the US market. The internationalization of FC Barcelona and its media coverage." Soccer & Society 21, no. 2: 209-224.
This article analyses the transparency of the websites of Spanish municipals of more than 20,000 inhabitants in 2015 with the aim of verifying whether these sites provide the information necessary so that citizens can be informed, can hold their governments to account and can participate in the democratic process. The methodology is based on 39 indicators grouped into questions about who the political representatives are, how they manage collective resources, how they inform about the management of these resources and what instruments they provide for participation. This study presents answers to the last two questions. The results reveal that city councils are not transparent and act mainly to promote the actions of the government when communicating with the public, that they provide few mechanisms for citizen participation, and that social networks are a unidirectional communication tool little used for accountability. The methodological tool presented here has been shown to be effective and to have had an impact on the municipals analysed here – which improved their information during the various phases of evaluation – and therefore may be of use when applied to other countries and other national and international governmental websites.
Núria Simelio; Xavier Ginesta; Jordi De San Eugenio Vela; Marta Corcoy. Journalism, transparency and citizen participation: a methodological tool to evaluate information published on municipal websites. Information, Communication & Society 2017, 22, 369 -385.
AMA StyleNúria Simelio, Xavier Ginesta, Jordi De San Eugenio Vela, Marta Corcoy. Journalism, transparency and citizen participation: a methodological tool to evaluate information published on municipal websites. Information, Communication & Society. 2017; 22 (3):369-385.
Chicago/Turabian StyleNúria Simelio; Xavier Ginesta; Jordi De San Eugenio Vela; Marta Corcoy. 2017. "Journalism, transparency and citizen participation: a methodological tool to evaluate information published on municipal websites." Information, Communication & Society 22, no. 3: 369-385.
Jordi De San Eugenio; Xavier Ginesta; Jordi Xifra. Catalonia’s public diplomacy and media relations strategy. International Public Relations 2016, 113 -130.
AMA StyleJordi De San Eugenio, Xavier Ginesta, Jordi Xifra. Catalonia’s public diplomacy and media relations strategy. International Public Relations. 2016; ():113-130.
Chicago/Turabian StyleJordi De San Eugenio; Xavier Ginesta; Jordi Xifra. 2016. "Catalonia’s public diplomacy and media relations strategy." International Public Relations , no. : 113-130.
In 2014, FC Barcelona and Real Madrid presented a project for the remodelling of their stadia. The new stadia of both clubs will be, not only a place to attend live sports events, but also somewhere fans will be able to consume both football brands permanently, every moment of the day. Currently, stadia have become commodities themselves. At a time when TV rights in Spain were thrown into crisis, sports organizations understand that sports venues allow them to create other significant income sources that could help them to increase their season’s turnover. Hospitality and events packages, for example, are part of this leisure product that professional football clubs offer in their venues. The aim of this article is to analyse how Spanish professional football clubs attempt to maximize the use of their stadiums, and how these venues are also part of a wider city branding strategy for the host cities. Data for this qualitative research are taken from the Spanish football clubs that have UEFA Category 4 stadia: FC Barcelona, Real Madrid, Atlético de Madrid, Atletic Club de Bilbao, Málaga CF, Real Sociedad, RCD Espanyol and València CF.
Xavier Ginesta. The business of stadia: Maximizing the use of Spanish Football venues. Tourism and Hospitality Research 2016, 17, 411 -423.
AMA StyleXavier Ginesta. The business of stadia: Maximizing the use of Spanish Football venues. Tourism and Hospitality Research. 2016; 17 (4):411-423.
Chicago/Turabian StyleXavier Ginesta. 2016. "The business of stadia: Maximizing the use of Spanish Football venues." Tourism and Hospitality Research 17, no. 4: 411-423.
The aim of this article was to analyse the initiative FC Barcelona Peace Tour 2013, in Israel and Palestine. This research is based on lengthy interviews with people associated with the initiative and the use of primary sources, both institutional and journalistic. Secondary sources have also been used, such as journalistic accounts of the initiative. The article thus examines the nature of FC Barcelona Peace Tour 2013, which it defines as an exercise in sports diplomacy, inspired by civil society and articulated through the club. The article concludes that FC Barcelona has been able to act as a mediator between two opposed communities due to the universal values linked to its brand and its nature as a ‘civil religion’. This notwithstanding, the political problems that arose during the planning of the initiative highlight the geopolitical complexity of the Middle East and, by extension, the limits of sports diplomacy.
Jordi de San-Eugenio-Vela; Xavier Ginesta; Jordi Xifra. Peace, sports diplomacy and corporate social responsibility: a case study of Football Club Barcelona Peace Tour 2013. Soccer & Society 2015, 18, 836 -848.
AMA StyleJordi de San-Eugenio-Vela, Xavier Ginesta, Jordi Xifra. Peace, sports diplomacy and corporate social responsibility: a case study of Football Club Barcelona Peace Tour 2013. Soccer & Society. 2015; 18 (7):836-848.
Chicago/Turabian StyleJordi de San-Eugenio-Vela; Xavier Ginesta; Jordi Xifra. 2015. "Peace, sports diplomacy and corporate social responsibility: a case study of Football Club Barcelona Peace Tour 2013." Soccer & Society 18, no. 7: 836-848.
En este artículo se elabora un diagnóstico de las asignaturas que siguen el método AICLE (Apredizaje Integrado de Contenidos y Lenguas Extranjeras) en la Facultad de Empresa y Comunicación (FEC) de la Universitat de Vic (UVic). En base a cuatro entrevistas semiestructuradas al profesorado que las imparte y a encuestas a 60 estudiantes de segundo ciclo de los estudios de comunicación, se elabora un diagnóstico de los puntos fuertes y débiles de la aplicación de este método y se recogen propuestas para mejorar el aprendizaje del inglés en las carreras de Periodismo, Comunicación Audiovisual y, también, de Publicidad y Relaciones Públicas que se imparten en la Universitad de Vic.
Xavier Ginesta Portet; Gerard Coll-Planas; Jordi De San Eugenio Vela. La aplicación del método AICLE en los estudios de comunicación de la Universidad de Vic. Estudios sobre el Mensaje Periodístico 2013, 19, 813 -821.
AMA StyleXavier Ginesta Portet, Gerard Coll-Planas, Jordi De San Eugenio Vela. La aplicación del método AICLE en los estudios de comunicación de la Universidad de Vic. Estudios sobre el Mensaje Periodístico. 2013; 19 ():813-821.
Chicago/Turabian StyleXavier Ginesta Portet; Gerard Coll-Planas; Jordi De San Eugenio Vela. 2013. "La aplicación del método AICLE en los estudios de comunicación de la Universidad de Vic." Estudios sobre el Mensaje Periodístico 19, no. : 813-821.
The main objective of this article is to analyse the sport place branding strategy of Qatar, a Persian Gulf country that is using the income from the commercialisation of its gas to create an economy, which can be successful in the future without depending on this natural source. Sport, above all football, has been a key sector in which the Qatari government believes in order to promote the image of its country worldwide. One of the most interesting examples used in this article is the relationship between the Qatar Foundation and FC Barcelona. Using a qualitative methodology, this article aims to understand the key pillars of this strategy and why sport mega-events have been so important when governments want to increase their reputation in the international sphere.
Xavier Ginesta; Jordi De San Eugenio. The Use of Football as a Country Branding Strategy. Case Study. Communication & Sport 2013, 2, 225 -241.
AMA StyleXavier Ginesta, Jordi De San Eugenio. The Use of Football as a Country Branding Strategy. Case Study. Communication & Sport. 2013; 2 (3):225-241.
Chicago/Turabian StyleXavier Ginesta; Jordi De San Eugenio. 2013. "The Use of Football as a Country Branding Strategy. Case Study." Communication & Sport 2, no. 3: 225-241.
European Champions League has become one of the most important sporting competitions in the world. For this reason, many firms want to associate their brands with the organizations which take part in that competition. This article analyses which type of firms invest in European football using a sample of clubs taking part in the knockout phase of the 2010/2011 Champions League championship. This article shows how betting houses and non-profit organizations, such as UNICEF and Qatar Foundation, have become important for football business. On the one hand, online gaming found in football is a perfect sport to make its business tangible; on the other hand, non-profit organizations use football and its celebrities to make their projects visible or legitimize them.
Xavier Ginesta. What is the next step? The champions league clubs and their sponsors. From Bwin to Qatar Sports Investment. Soccer & Society 2012, 14, 66 -79.
AMA StyleXavier Ginesta. What is the next step? The champions league clubs and their sponsors. From Bwin to Qatar Sports Investment. Soccer & Society. 2012; 14 (1):66-79.
Chicago/Turabian StyleXavier Ginesta. 2012. "What is the next step? The champions league clubs and their sponsors. From Bwin to Qatar Sports Investment." Soccer & Society 14, no. 1: 66-79.