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Jordi De San Eugenio Vela
Faculty of Business and Communication. Department of Communication. University of Vic-Central

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Journal article
Published: 29 November 2020 in Journal of Open Innovation: Technology, Market, and Complexity
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This manuscript investigates the use of social media, specifically Twitter, during the forest fires in Artenara and Valleseco, Canary Islands, Spain, during summer 2019. The used methodology was big-data analysis through the Union Metrics and Twlets tools, as well as content analysis of posts related to the fires written by seven relevant accounts on the days when the fires were active, which was between 17 August and 26 September, when 9636.40 hectares were burned. The accounts selected for analysis were the following: Ángel Víctor Torres, autonomous president; Canary Islands Government; Civil Protection of Las Palmas; Military Emergency Unit of the Spanish Army; Delegation of the Spanish Government in the Canary Islands; Citizen’s Service of the Canary Islands Government; and the information account of the Security and Emergency area of the Canary Islands Government. The study concludes that the Canary Islands authorities did not use social media as a preventive element, but almost exclusively as a live-information channel. Future recommendations are presented for the management of social media during natural disasters.

ACS Style

Gorka Zamarreño-Aramendia; F. J. Cristòfol; Jordi De-San-Eugenio-Vela; Xavier Ginesta. Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands. Journal of Open Innovation: Technology, Market, and Complexity 2020, 6, 169 .

AMA Style

Gorka Zamarreño-Aramendia, F. J. Cristòfol, Jordi De-San-Eugenio-Vela, Xavier Ginesta. Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands. Journal of Open Innovation: Technology, Market, and Complexity. 2020; 6 (4):169.

Chicago/Turabian Style

Gorka Zamarreño-Aramendia; F. J. Cristòfol; Jordi De-San-Eugenio-Vela; Xavier Ginesta. 2020. "Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands." Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4: 169.

Research article
Published: 23 November 2020 in American Behavioral Scientist
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Place branding is a relatively new transdisciplinary academic discipline. It is an evolution of what some researchers understood as “place or city marketing,” “place selling,” and “place promotion.” The three concepts analyze the need that territories have to position themselves in order to compete in the global markets through an eminently economic perspective. However, place branding rejects the corporate world to address, as positioning axes, the tangible and intangible values of a specific region and, therefore, its identity. Furthermore, public administrations have had to adopt strategies that link residents when designing place brands that can guarantee long-term narratives and become effective mechanisms for spatial planning, urban governance, local development, or economic promotion. Citizens’ engagement, at the grassroots level, has become a key element for the successful conceptualization and implementation of place brands. The current discipline of place branding is therefore totally linked to the political order. Public administrations become key actors in the development of place branding campaigns, not only in the local context but also at the national and international levels. The aim of this article is to present a theoretical evolution of place branding in order to find the most common links with the political order, as well as to design a conceptual framework to fit this discipline into the context of political science. This theoretical evolution will be conceived taking into account the results of previous empirical research that the authors conducted for different Catalan public administrations. The results of this article show clear synergies between four basic concepts: the place brand, its aim to contribute to sustainable planning, its influence on public governance decisions and, finally, its capacity to be central in the definition of public diplomacy programs outside the usual state-centric domain. Therefore, place branding led by public administrations—this is what we can understand as “public branding”—has a major and inevitable political focus.

ACS Style

Xavier Ginesta; Jordi De San Eugenio. Rethinking Place Branding From a Political Perspective: Urban Governance, Public Diplomacy, and Sustainable Policy Making. American Behavioral Scientist 2020, 65, 632 -649.

AMA Style

Xavier Ginesta, Jordi De San Eugenio. Rethinking Place Branding From a Political Perspective: Urban Governance, Public Diplomacy, and Sustainable Policy Making. American Behavioral Scientist. 2020; 65 (4):632-649.

Chicago/Turabian Style

Xavier Ginesta; Jordi De San Eugenio. 2020. "Rethinking Place Branding From a Political Perspective: Urban Governance, Public Diplomacy, and Sustainable Policy Making." American Behavioral Scientist 65, no. 4: 632-649.

Journal article
Published: 30 September 2020 in Communication & Society
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This article analyses the use of social networks as a public relations strategy within the framework of a crisis communication strategy deployed following a terrorist attack. More specifically, the Twitter account of the Police of Catalonia (@mossos) is analysed in view of the attacks that took place in Barcelona and Cambrils in August 2017. Methodologically, content analysis of the Catalan police’s Twitter account is performed through the collection and subsequent analysis of messages issued in the 10-day period following the first attack. Additionally, and as a result of this research, semi-structured interviews were conducted with eight experts in crisis communication, with the aim of determining, within the framework of this case study, the functions and uses of social networks in the context of crises caused by terrorist attacks. The results show how, in a context of crisis communication, the messages posted by the Mossos d’Esquadra’s Twitter account transcend mere service information to become an asset of public relations, engagement and constant interaction and mutual collaboration and dialogue between the Catalan police and the population that it administers. As a whole, this has an impact on the improvement of the image and reputation of the Catalan police among its fellow citizens.

ACS Style

Francisco-Javier Cristófol; Jordi De-San-Eugenio-Vela; Francisco-Javier Paniagua-Rojano. Active listening in the management of crisis communication: Case study of the 2017 terrorist attack in Barcelona. Communication & Society 2020, 33, 61 -74.

AMA Style

Francisco-Javier Cristófol, Jordi De-San-Eugenio-Vela, Francisco-Javier Paniagua-Rojano. Active listening in the management of crisis communication: Case study of the 2017 terrorist attack in Barcelona. Communication & Society. 2020; 33 (4):61-74.

Chicago/Turabian Style

Francisco-Javier Cristófol; Jordi De-San-Eugenio-Vela; Francisco-Javier Paniagua-Rojano. 2020. "Active listening in the management of crisis communication: Case study of the 2017 terrorist attack in Barcelona." Communication & Society 33, no. 4: 61-74.

Journal article
Published: 25 September 2020 in Congreso Internacional de la Asociación Española de Investigación de la Comunicación
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Place branding offers multiple possibilities for the economic development of territories, but it is necessary to understand well the implications of its implementation processes to control the mechanisms and projections of competitive identities. Firstly, this contribution sets the term “place brand” and the revision of its theoretical formulation in accordance with new multidisciplinary perspectives of analysis and new contemporary social challenges. Secondly, the factors that can lead to success or failure in the implementation of territorial brands are discussed from an applied perspective and as a result of the experience gained from several knowledge transfer projects led by the authors. To exemplify this second part, the authors start from the experiences accumulated in the conceptualization, development, and implementation of the brands of the Catalan cities of Vic and El Vendrell, as well as the supra-municipal brands of El Pla de l’Estany, Boscos de bruixes i bandolers, and L’Empordà, linked to the actions of county councils or associations. These investigations started from a similar triangulation method: semistructured interviews with local opinion leaders, focus groups for discussion with prescribing audiences, and citizen surveys based on simple random sampling. These projects highlight that, beyond the importance of the new brand for the management of the identity of the place and its economic promotion, cohesion and cooperation between political actors become a key element for its success and subsequent use throughout different mandates. The local and regional media are also presented as speakers and main ambassadors of the new brands’ storytelling. Resumen Las marcas de lugar ofrecen múltiples posibilidades para el desarrollo económico de los territorios, pero resulta necesario entender bien las implicaciones inherentes a sus procesos de implementación con el fin de encauzar los mecanismos y proyecciones de identidades competitivas. Esta contribución fija, en primer lugar, el término “marca de lugar”, y se revisa su formulación teórica de acuerdo con nuevas perspectivas multidisciplinares de análisis y los nuevos desafíos sociales contemporáneos. En segundo lugar y desde una perspectiva aplicada, se da a conocer, fruto de la experiencia acumulada a través de diversos proyectos de transferencia de conocimiento liderados por los autores de la comunicación, los factores que pueden conducir al éxito o al fracaso en la implantación de marcas territoriales. Para ejemplificar esta segunda parte, los autores parten de las experiencias acumuladas en la conceptualización, desarrollo e implementación de las marcas de las ciudades de Vic y El Vendrell, así como las marcas supramunicipales de El Pla de l’Estany, Boscos de bruixes i bandolers y L’Empordà, vinculadas a la acción de consejos comarcales o mancomunidades. Estas investigaciones han partido de una triangulación metodológica similar: entrevistas semiestructuradas a líderes de opinión locales, grupos focales de discusión con públicos prescriptores y encuestas a la ciudadanía a partir de un muestreo aleatorio simple. Estos proyectos ponen de relieve que, más allá de la importancia de la nueva marca para la gestión de la identidad del lugar y su promoción económica, la cohesión y cooperación entre actores políticos deviene un elemento clave para su éxito y posterior uso a lo largo de diferentes mandatos. También se presentan los medios de comunicación locales y comarcales como altavoces y principales embajadores del storytelling de la nueva marca.

ACS Style

Jordi De-San-Eugenio; Xavier Ginesta. El branding territorial ante los nuevos desafíos de la sociedad: redefinición teórica y análisis de los factores que contribuyen a su implementación exitosa. Congreso Internacional de la Asociación Española de Investigación de la Comunicación 2020, 307 -318.

AMA Style

Jordi De-San-Eugenio, Xavier Ginesta. El branding territorial ante los nuevos desafíos de la sociedad: redefinición teórica y análisis de los factores que contribuyen a su implementación exitosa. Congreso Internacional de la Asociación Española de Investigación de la Comunicación. 2020; ():307-318.

Chicago/Turabian Style

Jordi De-San-Eugenio; Xavier Ginesta. 2020. "El branding territorial ante los nuevos desafíos de la sociedad: redefinición teórica y análisis de los factores que contribuyen a su implementación exitosa." Congreso Internacional de la Asociación Española de Investigación de la Comunicación , no. : 307-318.

Journal article
Published: 19 August 2020 in Sustainability
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The aim of this article is to analyze the social media effects on enotourism. Two territories of similar extension and with historical coincidences in their development have been selected: the Okanagan Valley, Canada, and the region of Somontano, Spain. Methodologically, an analysis of the content on Twitter has been performed, collecting 1377 tweets. The conclusion is that wineries create sentimental and experiential links with the users, avoiding commercial communications. Specifically, Okanagan wineries establish a relevant conversation network on Twitter based on the high percentage of responses, which is 31.3%, but this is not so in the case of Somontano, which is 12.8%. The tourist attractions most used to create a bond are the wine landscape and the gastronomy in the case of both territories. The tourism sustainability variable remains a minor matter in the emission of messages on Twitter.

ACS Style

F. Cristófol; Gorka Aramendia; Jordi De-San-Eugenio-Vela. Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain). Sustainability 2020, 12, 6705 .

AMA Style

F. Cristófol, Gorka Aramendia, Jordi De-San-Eugenio-Vela. Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain). Sustainability. 2020; 12 (17):6705.

Chicago/Turabian Style

F. Cristófol; Gorka Aramendia; Jordi De-San-Eugenio-Vela. 2020. "Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)." Sustainability 12, no. 17: 6705.

Journal article
Published: 28 May 2020 in Sustainability
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The fundamental goal of this article is to show the implications that place branding has for regional public management through a case study of the brand “Vic, a city with a human dimension” [Vic, ciutat a la mesura humana, in Catalan language], a project commissioned by the city council of Vic and carried out by the city’s university (University of Vic-Central University of Catalonia). Vic is the capital of the Osona region, in the centre of Catalonia, with a population of 45,040 inhabitants. Methodologically, this research utilised 14 focus group discussions, two in-depth interviews and a survey addressed to citizens and answered by 855 people. In regards to results, the research shows that the practice of place branding transcends the traditional action areas of place marketing and place promotion, in order to be fully integrated in the region’s overall management policies, that is to say, its urban governance. The article also concludes that the processes of conceptualisation and implementation of new place brands must be framed within a bottom-up approach, integrating all the stakeholders (public–private cooperation) in the decision-making process.

ACS Style

Xavier Ginesta; Jordi De-San-Eugenio-Vela; José-Antonio Corral-Marfil; Jordi Montaña. The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia. Sustainability 2020, 12, 4420 .

AMA Style

Xavier Ginesta, Jordi De-San-Eugenio-Vela, José-Antonio Corral-Marfil, Jordi Montaña. The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia. Sustainability. 2020; 12 (11):4420.

Chicago/Turabian Style

Xavier Ginesta; Jordi De-San-Eugenio-Vela; José-Antonio Corral-Marfil; Jordi Montaña. 2020. "The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia." Sustainability 12, no. 11: 4420.

Chapter
Published: 01 January 2020 in Handbook of Research on Climate Change and the Sustainable Financial Sector
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For the purposes of this chapter, it is interesting to analyse the arguments that justify the secessionist cause in Catalonia and, in particular, whether this bottom-up social demand falls within the scope of the democratically admissible. Similarly, it is important to determine how the Catalan people's ‘taking to the streets' represents a concrete political response with which in some form the will of the Catalan people has conditioned and even precipitated the political agenda of the current government. What has happened in Catalonia highlights the new—and prevailing—role played by civil society in public affairs. Within this framework, new questions arise regarding the counterpower exercised by citizens through massive, peaceful, and recurrent social mobilizations, which can, as a whole, be considered a spontaneous manifestation of participatory democracy.

ACS Style

Joan Nogué; Jordi De San Eugenio Vela. Citizen Mobilization and the “Right to Decide” Movement in Catalonia (2010-2014). Handbook of Research on Climate Change and the Sustainable Financial Sector 2020, 156 -185.

AMA Style

Joan Nogué, Jordi De San Eugenio Vela. Citizen Mobilization and the “Right to Decide” Movement in Catalonia (2010-2014). Handbook of Research on Climate Change and the Sustainable Financial Sector. 2020; ():156-185.

Chicago/Turabian Style

Joan Nogué; Jordi De San Eugenio Vela. 2020. "Citizen Mobilization and the “Right to Decide” Movement in Catalonia (2010-2014)." Handbook of Research on Climate Change and the Sustainable Financial Sector , no. : 156-185.

Journal article
Published: 23 December 2019 in European Planning Studies
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This article investigates the role of local stakeholders in the development and implementation of the place branding strategy of the northern Catalan region Empordà. Stakeholder-oriented and participatory approaches towards both place branding and spatial planning provide the theoretical background. The research involved an initial SWOT Analysis, fifteen thematic focus groups and nineteen semi-structured interviews with local stakeholders, as well as a paper-based and on-line questionnaire that opened the process of the brand's conceptualization to all residents. The article discusses the development of the brand, the revision of the storytelling for the territory and the proposal for the logo and slogan ‘Empordà, tocat pels déus’ [Empordà, Touched by the Gods]. On the one hand, the case study demonstrates the value of participatory place branding processes showing that local communities become brand advocates when they are involved throughout the development of a place brand. On the other hand, it highlights the challenges to participatory planning and governance within place brand management, especially when strategic thinking turns into a short-term public-policy approach. The article argues for a more participatory governance of the place brand and reinforces that stakeholder engagement is essential in establishing stronger links between place branding and spatial planning.

ACS Style

Jordi De San Eugenio-Vela; Xavier Ginesta; Mihalis Kavaratzis. The critical role of stakeholder engagement in a place branding strategy: a case study of the Empordà brand. European Planning Studies 2019, 28, 1393 -1412.

AMA Style

Jordi De San Eugenio-Vela, Xavier Ginesta, Mihalis Kavaratzis. The critical role of stakeholder engagement in a place branding strategy: a case study of the Empordà brand. European Planning Studies. 2019; 28 (7):1393-1412.

Chicago/Turabian Style

Jordi De San Eugenio-Vela; Xavier Ginesta; Mihalis Kavaratzis. 2019. "The critical role of stakeholder engagement in a place branding strategy: a case study of the Empordà brand." European Planning Studies 28, no. 7: 1393-1412.

Journal article
Published: 10 June 2019 in Sustainability
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The main objective of this article is to analyse whether the positioning of the Pla de l’Estany district, in Catalonia, can be redefined in a context of possible saturation of the sports brand that was structured thanks to the success of the 1992 Olympic Games. Furthermore, this article aims to analyse how to design and implement long-term public policies in place branding. The Pla de l’Estany district is one of the smallest in Catalonia and had its moment of splendour during the Barcelona Olympic Games, which positioned it as a place of natural beauty and sports tourism. However, twenty-five years later, we ask whether this positioning needs to be updated. This research deploys a methodological triangulation that combines in-depth interviews with opinion leaders, discussions in focus groups and an online survey open to citizens. This research presents three conclusions: it places the processes of citizen participation as a key element in the construction of territorial brands; refocuses the narrative of the territory of the Pla de l’Estany based on the concepts of “sustainable nature” and “traditional culture”; and conceptualises place branding not just from the perspective of promoting tourism, but also from that of fomenting sustainable governance.

ACS Style

Jordi De San Eugenio; Xavier Ginesta; Marc Compte-Pujol; Joan Frigola-Reig. Building a Place Brand on Local Assets: The Case of The Pla de l’Estany District and Its Rebranding. Sustainability 2019, 11, 3218 .

AMA Style

Jordi De San Eugenio, Xavier Ginesta, Marc Compte-Pujol, Joan Frigola-Reig. Building a Place Brand on Local Assets: The Case of The Pla de l’Estany District and Its Rebranding. Sustainability. 2019; 11 (11):3218.

Chicago/Turabian Style

Jordi De San Eugenio; Xavier Ginesta; Marc Compte-Pujol; Joan Frigola-Reig. 2019. "Building a Place Brand on Local Assets: The Case of The Pla de l’Estany District and Its Rebranding." Sustainability 11, no. 11: 3218.

Articles
Published: 14 December 2018 in Soccer & Society
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The aim of this paper was to analyse the media coverage of the launch of FC Barcelona in NewYork (September 2016), when their commercial office was opened. Other specific objectives were to describe the club’s internationalization strategy and to understand how its values were portrayed in the media. The authors used methodological triangulation, based on an analysis of the discourse in 199 news items published in the media over 3 days, 10 press releases by the club, and in-depth interviews with journalists and club directors. The authors concluded that the discourse with two points of focus (one economic and one social) that has been established by FC Barcelona contributes to reinforcing its slogan ‘more than aclub in the world’. However, this is not achieved by appealing to traditional values, but through the capacity of the organization to alter and adapt these values to modern times.

ACS Style

Xavier Ginesta; Jordi De San Eugenio; Pau Bonet; Martí Ferrer. Global football in the US market. The internationalization of FC Barcelona and its media coverage. Soccer & Society 2018, 21, 209 -224.

AMA Style

Xavier Ginesta, Jordi De San Eugenio, Pau Bonet, Martí Ferrer. Global football in the US market. The internationalization of FC Barcelona and its media coverage. Soccer & Society. 2018; 21 (2):209-224.

Chicago/Turabian Style

Xavier Ginesta; Jordi De San Eugenio; Pau Bonet; Martí Ferrer. 2018. "Global football in the US market. The internationalization of FC Barcelona and its media coverage." Soccer & Society 21, no. 2: 209-224.

Journal article
Published: 25 September 2017 in Information, Communication & Society
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This article analyses the transparency of the websites of Spanish municipals of more than 20,000 inhabitants in 2015 with the aim of verifying whether these sites provide the information necessary so that citizens can be informed, can hold their governments to account and can participate in the democratic process. The methodology is based on 39 indicators grouped into questions about who the political representatives are, how they manage collective resources, how they inform about the management of these resources and what instruments they provide for participation. This study presents answers to the last two questions. The results reveal that city councils are not transparent and act mainly to promote the actions of the government when communicating with the public, that they provide few mechanisms for citizen participation, and that social networks are a unidirectional communication tool little used for accountability. The methodological tool presented here has been shown to be effective and to have had an impact on the municipals analysed here – which improved their information during the various phases of evaluation – and therefore may be of use when applied to other countries and other national and international governmental websites.

ACS Style

Núria Simelio; Xavier Ginesta; Jordi De San Eugenio Vela; Marta Corcoy. Journalism, transparency and citizen participation: a methodological tool to evaluate information published on municipal websites. Information, Communication & Society 2017, 22, 369 -385.

AMA Style

Núria Simelio, Xavier Ginesta, Jordi De San Eugenio Vela, Marta Corcoy. Journalism, transparency and citizen participation: a methodological tool to evaluate information published on municipal websites. Information, Communication & Society. 2017; 22 (3):369-385.

Chicago/Turabian Style

Núria Simelio; Xavier Ginesta; Jordi De San Eugenio Vela; Marta Corcoy. 2017. "Journalism, transparency and citizen participation: a methodological tool to evaluate information published on municipal websites." Information, Communication & Society 22, no. 3: 369-385.

Journal article
Published: 24 July 2017 in Boletín de la Asociación de Geógrafos Españoles
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El paisaje ha sido y sigue siendo un elemento de primer orden en la representatividadfísica y simbólica del territorio. En los últimos tiempos, los procesos de promoción de loslugares han experimentado una profesionalización de las estrategias de creación de relatosterritoriales habitualmente asociados a imaginarios paisajísticos. Este artículo pretende situarel actual consumo visual de paisajes en el marco de las nuevas estrategias de promoción y/odinamización económica del territorio, que tienen en la generación de marcas de territorioa uno de sus más claros ejemplos. Con tal fin, se propondrá, mediante una extensa revisióncrítica de la literatura vinculada a paisaje visual y marcas de lugares, una aproximación tentativa e inicial hacia una ‘nueva’ economía territorial, que tiene en el paisaje visual y en elbranding territorial a dos de sus pilares fundamentales. En este marco de consumo simbólicode lugares, se aportarán algunas evidencias preliminares sobre el papel relevante que desempeña el paisaje y su capacidad de evocación simbólica para la generación de imaginariosgeográficos proyectados a través de marcas asociadas a distintos lugares.

ACS Style

Joan Nogué; Jordi De San Eugenio Vela. La contribución del paisaje visual en la generación de marcas territoriales. Boletín de la Asociación de Geógrafos Españoles 2017, 1 .

AMA Style

Joan Nogué, Jordi De San Eugenio Vela. La contribución del paisaje visual en la generación de marcas territoriales. Boletín de la Asociación de Geógrafos Españoles. 2017; (74):1.

Chicago/Turabian Style

Joan Nogué; Jordi De San Eugenio Vela. 2017. "La contribución del paisaje visual en la generación de marcas territoriales." Boletín de la Asociación de Geógrafos Españoles , no. 74: 1.

E conceptual paper
Published: 06 March 2017 in Journal of Place Management and Development
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Purpose The purpose of this paper is to propose an initial, exploratory and tentative theoretical construct related to the current consumption of landscape as a key symbolic and physical element in territorial representation and evocation, and for the deployment of place branding strategy. It constructs a line of argument to support what shall be referred to as “landscape branding”, that is, the paradigmatic role of landscape in place branding. It is, therefore, of interest to define the value of landscape as a social and cultural construction, which is why the paper awards importance to the specific analysis of their capacity for visual and/or aesthetic evocation within the context of a general branding strategy for geographical spaces. Design/methodology/approach To develop a sufficient proposal for sustaining “a theory of landscape branding”, the paper deploys a meta-analysis, that is, an extensive review and interpretation of the literature related to visual landscape and place branding, to propose a tentative initial approach to landscape-infused place branding theory. Findings The relationship existing between landscape images and texts and their possible situating and subsequent interpreting within the context of the political, cultural and economic logics of contemporary society give rise to a renewed analytical framework for cultural geographies (Wylie, 2007). At this point, place branding becomes a recurring argument for the consumption of carefully staged places, representing, to use Scott’s terms (2014), the arrival of a cognitive-cultural capitalism characteristic of post-Fordism. Practical implications From a practical perspective, the landscape branding approach provides several benefits. First of all, regardless of the fact that many commentators have argued that logos, slogans and advertising campaigns are relatively ineffective in place branding, practitioners still seem to be focussed on these visual design and advertising tools. The landscape branding approach facilitates an identity-focussed perspective that reconfirms the importance of linking reality with perception and hence reinforces the need to link place branding to policy-making, infrastructure and events. Social implications Landscapes’ imageability facilitates visual storytelling and the creation of attractive symbolic actions (e.g. outdoor events/arts in attractive landscape and augmented reality or landscaping itself). This is the type of imaginative content that people easily share in social media. And, of course, landscape branding reiterated the importance of experience. If policymakers and publics alike understand this considerable symbolic value of landscape, it might convince them to preserve it and, hence, contribute to sustainability and quality of life. Originality/value The novelty lies not in the familiar use of visual landscape resources to promote places, but in the carefully orchestrated construction of gazes, angles, representations, narratives and interpretations characteristic of geographic space, which somehow hijack the spontaneous gaze to take it to a certain place. Everything is perfectly premeditated. According to this, the visual landscape represents a critical point as a way of seeing the essence of places through a place branding strategy. In this sense, that place branding which finds in visual landscape a definitive argument for the projection of aspirational places imposes a new “way of seeing” places and landscape based on a highly visual story with which to make a particular place desirable, not only for tourism promotion purposes but also with the intention of capturing talent, infrastructures and investment, among other objectives.

ACS Style

Jordi De San Eugenio Vela; Joan Nogué; Robert Govers. Visual landscape as a key element of place branding. Journal of Place Management and Development 2017, 10, 23 -44.

AMA Style

Jordi De San Eugenio Vela, Joan Nogué, Robert Govers. Visual landscape as a key element of place branding. Journal of Place Management and Development. 2017; 10 (1):23-44.

Chicago/Turabian Style

Jordi De San Eugenio Vela; Joan Nogué; Robert Govers. 2017. "Visual landscape as a key element of place branding." Journal of Place Management and Development 10, no. 1: 23-44.

Book chapter
Published: 12 August 2016 in International Public Relations
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ACS Style

Jordi De San Eugenio; Xavier Ginesta; Jordi Xifra. Catalonia’s public diplomacy and media relations strategy. International Public Relations 2016, 113 -130.

AMA Style

Jordi De San Eugenio, Xavier Ginesta, Jordi Xifra. Catalonia’s public diplomacy and media relations strategy. International Public Relations. 2016; ():113-130.

Chicago/Turabian Style

Jordi De San Eugenio; Xavier Ginesta; Jordi Xifra. 2016. "Catalonia’s public diplomacy and media relations strategy." International Public Relations , no. : 113-130.

Articles
Published: 29 July 2015 in Soccer & Society
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The aim of this article was to analyse the initiative FC Barcelona Peace Tour 2013, in Israel and Palestine. This research is based on lengthy interviews with people associated with the initiative and the use of primary sources, both institutional and journalistic. Secondary sources have also been used, such as journalistic accounts of the initiative. The article thus examines the nature of FC Barcelona Peace Tour 2013, which it defines as an exercise in sports diplomacy, inspired by civil society and articulated through the club. The article concludes that FC Barcelona has been able to act as a mediator between two opposed communities due to the universal values linked to its brand and its nature as a ‘civil religion’. This notwithstanding, the political problems that arose during the planning of the initiative highlight the geopolitical complexity of the Middle East and, by extension, the limits of sports diplomacy.

ACS Style

Jordi de San-Eugenio-Vela; Xavier Ginesta; Jordi Xifra. Peace, sports diplomacy and corporate social responsibility: a case study of Football Club Barcelona Peace Tour 2013. Soccer & Society 2015, 18, 836 -848.

AMA Style

Jordi de San-Eugenio-Vela, Xavier Ginesta, Jordi Xifra. Peace, sports diplomacy and corporate social responsibility: a case study of Football Club Barcelona Peace Tour 2013. Soccer & Society. 2015; 18 (7):836-848.

Chicago/Turabian Style

Jordi de San-Eugenio-Vela; Xavier Ginesta; Jordi Xifra. 2015. "Peace, sports diplomacy and corporate social responsibility: a case study of Football Club Barcelona Peace Tour 2013." Soccer & Society 18, no. 7: 836-848.

Journal article
Published: 01 February 2015 in Journal of Rural Studies
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The aim of this article is to analyse the relationship between a rural branding strategy and a local economic development action through the case study of Territoris Serens in El Lluçan es (Catalonia, Spain). This initiative is framed within the process of economic restructuring which has taken place in rural areas in recent years, with local economic activity moving away from production and towards consumption. In this context, strategies of marketing, branding and communication take on a crucial role in making rural areas more visible and facilitating their economic diversification. Through the analysis of documentary sources and the results of a focus group, the article shows how the place branding strategy implemented in this case transcends the traditional functions of facilitating the promotion and marketing of place, becoming a fundamental part of a bottom-up process of local economic development and taking on a notable role in the internal, collective definition of a competitive territorial identity, the revaluation of endogenous local resources and the promotion of community-based rural development. We thus posit that the interplay between processes of locally defining place identity and economic development strategies leads to a restructuring of local economic activity in ways that serve local communities and values, thus contributing to sustainable, long-term development

ACS Style

Jordi de San-Eugenio-Vela; Montse Barniol-Carcasona. The relationship between rural branding and local development. A case study in the Catalonia's countryside: Territoris Serens (El Lluçanès). Journal of Rural Studies 2015, 37, 108 -119.

AMA Style

Jordi de San-Eugenio-Vela, Montse Barniol-Carcasona. The relationship between rural branding and local development. A case study in the Catalonia's countryside: Territoris Serens (El Lluçanès). Journal of Rural Studies. 2015; 37 ():108-119.

Chicago/Turabian Style

Jordi de San-Eugenio-Vela; Montse Barniol-Carcasona. 2015. "The relationship between rural branding and local development. A case study in the Catalonia's countryside: Territoris Serens (El Lluçanès)." Journal of Rural Studies 37, no. : 108-119.

Chapter
Published: 01 January 2015 in Advances in Marketing, Customer Relationship Management, and E-Services
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The objective of this chapter is to present the EcosSPORTech project, a cross-faculty project based in Vic (Spain) where the University of Vic has a central role in developing an enterprise with young people in order to develop sports and leisure activities in the natural environment, integrating Information and Communication Technologies (ICT). This project, which has the participation of students from different faculties (Business and Communication, Health and Wellness, and Education) using a Problem-Based Leaning (PBL) method, reinforces the idea of an entrepreneurial university that can create innovative solutions in order to promote social benefits; this is a university with a clear commitment to educating both professionals and citizens. The chapter also presents the project's communication policy, based on the UVic's corporate media: blog, magazine, and radio station. This project has the financial support of La Caixa Foundation (Obra Social La Caixa) and Vic's City Council.

ACS Style

Salvador Simó Algado; Xavier Ginesta Portet; Jordi De San Eugenio Vela. Problem-Based Learning Methodology. Advances in Marketing, Customer Relationship Management, and E-Services 2015, 218 -228.

AMA Style

Salvador Simó Algado, Xavier Ginesta Portet, Jordi De San Eugenio Vela. Problem-Based Learning Methodology. Advances in Marketing, Customer Relationship Management, and E-Services. 2015; ():218-228.

Chicago/Turabian Style

Salvador Simó Algado; Xavier Ginesta Portet; Jordi De San Eugenio Vela. 2015. "Problem-Based Learning Methodology." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 218-228.

Journal article
Published: 30 September 2014 in Historia y Comunicación Social
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ACS Style

Jordi De San Eugenio Vela; Xavier Ginesta Portet; Salvador Simó Algado. De la marca comercial a la marca de territorio. Los casos de la DOC Priorat y DO Montsant. Historia y Comunicación Social 2014, 19, 1 .

AMA Style

Jordi De San Eugenio Vela, Xavier Ginesta Portet, Salvador Simó Algado. De la marca comercial a la marca de territorio. Los casos de la DOC Priorat y DO Montsant. Historia y Comunicación Social. 2014; 19 ():1.

Chicago/Turabian Style

Jordi De San Eugenio Vela; Xavier Ginesta Portet; Salvador Simó Algado. 2014. "De la marca comercial a la marca de territorio. Los casos de la DOC Priorat y DO Montsant." Historia y Comunicación Social 19, no. : 1.

Journal article
Published: 01 September 2014 in Palabra Clave
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Desde sus inicios, la comunicación fue un espacio de investigación diverso, complejo, atravesado por múltiples influencias (sociológicas, políticas, económicas y semióticas). En ese contexto, la teoría de los campos (apuntalada por Pierre Bourdieu) brindó las posibilidades de estructuración y de autonomía, como mecanismo de reducir esa diversidad. Sin embargo, en estos años la heteronomía del campo, ha conducido a la comunicación (como en el caso del arte u otras disciplinas) a influenciarse por contextos globales, inter y transdisciplinarios e intermediales (o transmediales), por tanto, no son los medios su objeto de investigación en sí mismos, sino una diversidad gnoseológica. En el artículo, se pone en discusión estos aspectos teóricos, contrastándolos con un estudio comparado –inicial– sobre la investigación en comunicación en España, Brasil y Chile, tres de los países con un mayor desarrollo en los últimos años. DOI: 10.5294/pacla.2014.17.3.10

ACS Style

Víctor Silva Echeto; Jordi De San Eugenio Vela. La investigación en Comunicación ante una encrucijada: de la teoría de los campos a la diseminación y diversidad gnoseológica. Estudio inicial comparado entre España, Brasil y Chile. Palabra Clave 2014, 17, 803 -827.

AMA Style

Víctor Silva Echeto, Jordi De San Eugenio Vela. La investigación en Comunicación ante una encrucijada: de la teoría de los campos a la diseminación y diversidad gnoseológica. Estudio inicial comparado entre España, Brasil y Chile. Palabra Clave. 2014; 17 (3):803-827.

Chicago/Turabian Style

Víctor Silva Echeto; Jordi De San Eugenio Vela. 2014. "La investigación en Comunicación ante una encrucijada: de la teoría de los campos a la diseminación y diversidad gnoseológica. Estudio inicial comparado entre España, Brasil y Chile." Palabra Clave 17, no. 3: 803-827.

Journal article
Published: 02 July 2014 in Place Branding and Public Diplomacy
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ACS Style

Jordi De San-Eugenio-Vela; Jordi Xifra. International representation strategies for stateless nations: The case of Catalonia’s cultural diplomacy. Place Branding and Public Diplomacy 2014, 11, 83 -96.

AMA Style

Jordi De San-Eugenio-Vela, Jordi Xifra. International representation strategies for stateless nations: The case of Catalonia’s cultural diplomacy. Place Branding and Public Diplomacy. 2014; 11 (1):83-96.

Chicago/Turabian Style

Jordi De San-Eugenio-Vela; Jordi Xifra. 2014. "International representation strategies for stateless nations: The case of Catalonia’s cultural diplomacy." Place Branding and Public Diplomacy 11, no. 1: 83-96.