The fast development of technologies shapes the way companies address and understand their customers’ needs, including the more and more pressing call for sustainability. If, by now, many organizations use the advantages of social media in their marketing strategies, newer technologies, such as Internet of things (IoT) wearables, are not fully used to their whole potential. Thus, we conducted two research studies—a qualitative one in the form of a focus group where eight different companies’ representatives took part, followed by a quantitative one in the form of an online questionnaire, where 84 (Small and Medium Sized Enterprises) SMEs and Large Enterprises answered. The main purpose of our research was to investigate companies’ attitudes and practices about using social media and IoT wearable technologies in developing organizational marketing strategies. The results indicate that, though there are some differences in the perception and use of social media and IoT wearables for developing marketing strategies, these differences are not marked between SMEs and Large Enterprises, but rather between micro enterprises and other companies with higher numbers of employees. Additionally, there are some differences noticed between companies operating in regional, national, or international markets.

Today, due to the extended development of technology, more and more information is absorbed through online environments, many of the higher education systems combining both traditional learning with e-learning in order to deliver knowledge and train students. The paper aims to bring together the perspectives about what a successful e-learning course means, as they resulted from both students enrolled in online programs and also from those following regular on campus programs – students who had never before had an online training

The advancement of technology makes smart devices and their applications ever more popular and complex. Tourism is an area where varied and numerous services are required, hence this diversity resulted in a multitude of smart applications and smart systems designed to enhance tourist‘s satisfaction. The present paper investigates the concept of Smart Tourism in the scientific literature and how it can be applied for mobile applications, with particular focus on the most popular Smart Tourism apps for Bucharest. Following the analysis of these apps according to the theoretical framework applied, recommendations for improvement of Bucharest Smart Tourism mobile applications are provided.