The fast development of technologies shapes the way companies address and understand their customers’ needs, including the more and more pressing call for sustainability. If, by now, many organizations use the advantages of social media in their marketing strategies, newer technologies, such as Internet of things (IoT) wearables, are not fully used to their whole potential. Thus, we conducted two research studies—a qualitative one in the form of a focus group where eight different companies’ representatives took part, followed by a quantitative one in the form of an online questionnaire, where 84 (Small and Medium Sized Enterprises) SMEs and Large Enterprises answered. The main purpose of our research was to investigate companies’ attitudes and practices about using social media and IoT wearable technologies in developing organizational marketing strategies. The results indicate that, though there are some differences in the perception and use of social media and IoT wearables for developing marketing strategies, these differences are not marked between SMEs and Large Enterprises, but rather between micro enterprises and other companies with higher numbers of employees. Additionally, there are some differences noticed between companies operating in regional, national, or international markets.

This article proposes a complex approach to the phenomenon known in the literature as the consumption of user-generated multimedia content (UGMC) in the context of the effects generated by the pandemic on the consumption of tourist services. Thus, it analyzes the ways in which the creation and consumption of multimedia content affect the flow experience and the ways in which consumption experiences related to tourist services are transferred to other consumers. The pandemic crisis has fundamentally affected the ways in which consumers interact online with different types of multimedia content. In particular, consumers of travel services have developed behaviors that promote the transfer of trust in safe tourist destinations based on connecting to various forms of multimedia content (pictures, videos, blog posts, etc.) created and distributed online by other consumers who share their own positive consumer experiences. Based on a sample of 673 respondents, we validate a theoretical model that confirms the influence of the different dimensions of the consumption experience of tourist destinations (sensory, emotional, cognitive, conative, and relational). The influence is exerted at the level of the flow experience and exploratory behavior—the experience lived as a combination of elements, of which the emotional dimension is among the strongest, due to the anxiety caused by the COVID-19 pandemic.

The Internet serves billions of users worldwide, and it is a very important gateway of information and socializing for mankind. The main problem is what kind of events should be best promoted through some specific social media networks websites, as the internet provides us with a very large range of social networks, and which of them must be used intensively or even exclusively in order that the organizer should advertise most efficiently, so the message should get to the target audience, to trigger the wanted response. An empirical study was conducted to see which of the social media networks are more suitable for advertising all sorts of events, as getting the right message through to the target audience can sometimes be challenging, and for sure to make sure that the content of the message has as result the conduct that the organizations wanted, in our case attending and even promoting the event to others

Competitive organizations are always concerned about the development of management skills to enable them achieve competitive advantage in the reference market. Marketers are aware of difficulty of product development and implementation of strategies focused on consumer satisfaction. In this respect, competition is very strong; therefore, there must be taken appropriate strategies and marketing tactics that will lead to achieving these objectives. Building customer relationship marketing is considered a very important goal that can turn into a genuine organizational competence. This article aims to show the role played by sales forces, on the one hand, and marketing events, on the other hand, building a solid relationship, in the long term, with the customers. As components of integrated marketing communication, both sales forces and marketing events should be developed and supported by effective strategies and marketing tactics able to determine the competitive position of the organization. To capitalize on the benefits of sales forces, their position ought to be known in relation to marketing activities within the organization. It is also a “must” that advantages created by using marketing events should be acquainted by managers. But some of the most visible benefits refer to direct contacts directly with consumers through sales forces and create special moments through marketing events. Based on the literature in marketing at presenting the advantages orientation, these two communication techniques for developing and maintaining customer loyalty constitute a strong case for developing directions of action focused on these concepts. For this purpose, the article proposes several management measures in the use of sales forces and marketing events to build customer relationships

The analysis of public attitudes towards nuclear energy represents an issue that is commonly investigated, especially considering the new context of classifying some nuclear power plants as green investments under the European Green Deal. The importance of this topic is critical to the future of nuclear power generation. The purpose of this study is to identify the relationships that exist between the different factors and the attitude of the public towards nuclear energy in the context of the European Green Deal. The article identifies and analyzes the main factors that influence this relationship. In this context, a questionnaire-based survey was conducted regarding the identification of the relationship between public knowledge, degree of cooperation, perceived risks, trust and attitude towards nuclear energy. The sample was chosen using the snowball method. The analysis was made up of 578 respondents from different segments of age, gender, place of residence, field of activity, work experience and income. Following the survey, the main conclusion was that over 30% of the respondents do not want nuclear energy and are adamantly opposed to it. At the same time, the results indicate that the respondents’ attitude is not directly influenced by the risks they perceive in relation to nuclear energy.

After 1990, when the economic system changed in Romania, the mining industry was the most controversial field from a productive-economic point of view and subject to reforms and transformations for efficiency. Currently (2022), there are nine main mining perimeters in which the production of useful, energetic, and nonenergetic mineral substances is operational, and in others it has decreased or stopped. Still active mining areas need economic and ecological assessments to identify similarities and proximity symmetries for informed exploitation decisions and feasible complex resource utilization. The main objective of our study is to define a framework for the theoretical and practical contribution to the substantiation of decisions and expressions of interest regarding future investments in mining projects for useful and energetic and non-energetic mineral substances in Romania. Investments in the mining industry are expensive, with major risks and subunit success rates for specific geotechnological conditions. The purpose of the research is to provide the methodology for using some variables of similarities from proximity mining deposits in the stage of exploitation or post-exploitation affected by anthropogenic activity in the national geological territory through a case study of Romania. With the help of statistical scales, the research results highlight that in the exploitation and post-mining perimeters in Romania, the states of “affect” and “post-affect” anthropic, respectively, of eco-economic damage are in a maximum proportion of approximately 36% in relation to the ideal situations of no affect. For a mining investment project, knowing similar or symmetrical exploitation and post-exploitation properties and situations, and from the geological deposits in the vicinity, premises are created for optimized strategic and tactical decisions, based on reality and, above all, for the provision of expressions of interest for new investments that have a programmed, expected success rate.