This study aims to identify the topics that users post on Twitter about organic foods and to analyze the emotion-based sentiment of those tweets. The study addresses a call for an application of big data and text mining in different fields of research, as well as proposes more objective research methods in studies on food consumption. There is a growing interest in understanding consumer choices for foods which are caused by the predominant contribution of the food industry to climate change. So far, customer attitudes towards organic food have been studied mostly with self-reported methods, such as questionnaires and interviews, which have many limitations. Therefore, in the present study, we used big data and text mining techniques as more objective methods to analyze the public attitude about organic foods. A total of 43,724 Twitter posts were extracted with streaming Application Programming Interface (API). Latent Dirichlet Allocation (LDA) algorithm was applied for topic modeling. A test of topic significance was performed to evaluate the quality of the topics. Public sentiment was analyzed based on the NRC emotion lexicon by utilizingSyuzhetpackage. Topic modeling results showed that people discuss on variety of themes related to organic foods such as plant-based diet, saving the planet, organic farming and standardization, authenticity, and food delivery, etc. Sentiment analysis results suggest that people view organic foods positively, though there are also people who are skeptical about the claims that organic foods are natural and free from chemicals and pesticides. The study contributes to the field of consumer behavior by implementing research methods grounded in text mining and big data. The study contributes also to the advancement of research in the field of sustainable food consumption by providing a fresh perspective on public attitude toward organic foods, filling the gaps in existing literature and research.

Renewable energy sources help in decreasing negative environmental impacts and in reducing energy-import dependency. Among all renewable energy segments, photovoltaic panel (PV) installations are one of the fastest-growing. Growing concern about climate change, as well as public policies promoting the development of PV installations, have changed consumers’ behaviors and attitudes. This study uses the theory of consumption values to identify factors influencing consumers’ choice behavior regarding photovoltaic panel installations. There is little research on consumers’ perception of value related to green energy in Poland, especially in the case of photovoltaic panels. We fill this cognitive gap by testing an extended green consumption values model that includes functional, social, emotional, conditional, epistemic, and environmental values. The research was conducted on 250 Polish consumers using a self-administered questionnaire as the research tool. The results of structural equation modeling showed that only functional value and environmental value had a positive impact on consumers’ choice behavior toward photovoltaic panels. Photovoltaic panel installations are an important investment for Polish households; however, our research results showed that consumers are able to pay for high quality, environmental protection, and future savings. Individuals’ environmentally positive attitude related to environmental concern, environmental knowledge, and responsibility was the strongest determinant of adopting photovoltaic panel installations. New findings concerning Polish consumers’ behaviors can provide references for other countries, especially in Central and Eastern Europe. Our results can be useful for marketing managers and policy marketers in developing strategies concerning the successful promotion of the installation of photovoltaic panels in European countries.

Corporate volunteering is becoming increasingly popular among the ways that companies manifest their social responsibility. Its popularity is due to the variety of benefits it brings to all parties. Among other things, it is capable of strengthening social capital, although specific phenomena and processes related to this remain largely unexplored. The aim of the paper is to identify how the frequency and intensity of contacts between volunteers and beneficiaries affect social capital building. The empirical study was based on a qualitative research approach and conducted in the form of individual semi-structured interviews with employees responsible for corporate volunteering in their companies. The results of the study suggest that corporate volunteering strengthens social capital regardless of the extent to which volunteers have contact with the beneficiaries of their volunteering work. However, the frequency and intensity of this contact may affect specific dimensions of social capital, leading to the strengthening of bonding social capital and/or bridging social capital.

Despite the increasing role of cross-border payments within the globalization processes and rapid growth of venture sector, an issue of its implementation remains to be a debatable point for many countries. The paper identifies disruptive challenges for financial institutions need to adapt. The research investigates the value and the investment flows structure as most obvious indicators of FinTech and describes types of payments relationships there. The paper considers relationships between enterprises, financial institutions and individuals, which are formed in digital payments. To understand the difference between regular cross-border money transfers and P2P cross-border money transfers with TransferWise, both mechanisms were researched and the benefits underlined. For Ukraine, the improvement of existing cross-border payments system with FinTech is a crucial challenge. That is why it is important to focus on providing knowledge for people, supporting start-ups in the sector and learning the best implementation practices. A great example of cross-border payments of FinTech in Ukraine is TransferWise. The difference between regular cross-border money transfers and peer-to-peer (P2P) money transfers appears in its benefits, such as lower and more expectable transfer fee, mid-market exchange rate, less transaction period. By transforming existing cost structures and mitigating market imperfections, they provide innovative services that meet the users’ needs for speed, trust, low cost, usability, security and transparency. The results show high potential of FinTech for cross-border payment processing.

Purpose: This study, drawing on the attribution, attachment, and regret theories, examined the predictors of brand love. It also aimed to assess the mediating role of brand authenticity dimensions, i.e. brand continuity, brand credibility and brand naturalness, on the relationship between customer perception of hotel corporate social responsibility (CSR) initiatives and brand love. The moderating role of alternative attractiveness was also evaluated in relation to customer perception of hotel CSR initiatives and brand authenticity dimensions. Design/methodology/approach: The authors surveyed customers from hotels in different cities in Pakistan. To test the theoretical framework, partial least square-based structural equation modeling was used. Findings: The results confirm customer perception of hotel CSR initiatives as a predictor of brand love. The partial mediating role of brand naturalness and brand credibility was found between customer perception of hotel CSR initiatives and brand love, and no mediation of brand continuity was found. Alternative attractiveness negatively moderated the link between customer perception of hotel CSR initiatives, brand credibility and brand naturalness. However, alternative attractiveness did not moderate the relationship between customer perception of hotel CSR initiatives and brand continuity. Practical implications: Hospitality practitioners can enhance brand love by strategically communicating CSR initiatives to customers, prioritizing brand credibility and brand naturalness and considering the role of attractive alternatives. This knowledge empowers practitioners to make informed decisions that can significantly impact their brand’s success. Originality/value: This is the first study to explore the moderating role of alternative attractiveness on the relationship between customer perception of hotel CSR initiatives and brand authenticity dimensions. Equally, it is the first to investigate the mediating role of brand authenticity dimensions on the relationship between customer perception of hotel CSR initiatives and brand love.