Validation of a survey instrument is an important activity in the research process. Face validity and content validity, though being qualitative methods, are essential steps in validating how far the survey instrument can measure what it is intended for. These techniques are used in both scale development processes and a questionnaire that may contain multiple scales. In the face and content validation, a survey instrument is usually validated by experts from academics and practitioners from field or industry. Researchers face challenges in conducting a proper validation because of the lack of an appropriate method for communicating the requirement and receiving the feedback.

Emergence and future of Over-the-top (OTT) video services in India: an analytical research​

Decision to adopt ERP by small enterprises is influenced by external forces due to their dependence on the supply chain. However, certain factors mediate the external forces and alter their influences. This article intends to highlight that the response of small enterprises to the institutional isomorphic pressures in adoption decision of ERP depends on the perception of cost-benefit and the complexity of the organization. A conceptual model was developed and empirically tested by a survey among SMEs of the knitwear garment cluster that has a well developed institutional structure. The mediation effect is tested in SEM software and its significance is verified by bootstrapping. The results show that perceived benefit, challenges and organizational complexity confound the external forces. The study reveals how the small enterprises respond to the external pressures so that stakeholders involved in promotion of ERP can plan a right strategy for encouraging ERP adoption among SMEs.

Purpose: The business sector plays a major role in achieving comprehensive economic development goals in emerging economies. Consequently, the effects of business responses to the COVID-19 pandemic are receiving increasing research attention from an organizational management development perspective. This article aims to examine the role of leadership in charting the course in an extraordinary crisis context.Design/methodology/approach: Using institutional leadership theory, leadership contingency theory and dynamic leadership capability theory, the authors present a research framework that defines macrochallenges and organizational level responses and outcomes. The article adopts a case study approach, which includes the identification of four target companies and conducting in-depth interviews with senior management professionals within those companies at different time periods.Findings: Based on the interviews, the steps that Indian companies adopted to respond to the COVID-19 challenge are identified. Expanding the insight from the case study, the findings suggest that although feeling overwhelmed at first, organizational leaders combine prudent (i.e. timely and speedy actions for survival first) and bold (i.e. future envisioning for expansion and growth) actions enabling these firms to weather two waves of the COVID-19 pandemic in India.Originality/value: These multiple case studies are unique in exploring MNEs from different industries. This study also highlights the dynamic relationships between leadership practices, risk management strategies and performance outcomes based on a sound theoretical model and rigorous study methods.

With the increasing global emphasis on responsible investing, this study explores the tradeoff between ESG and traditional financial metrics in shaping the investment decisions of retail investors in India. A within-subject experimental design was employed at Christ University, India, involving an initial sample of 75 participants, with 55 completing all three experiment rounds. The sample respondents evaluated masked stock profiles across three rounds, where updated financial and ESG information on masked stock was provided at each round. The results indicate that though ESG metrics are getting attention among retail investors, financial metrics are still the main determining factor for investment. It was found that ROE (52 responses), 3-year CAGR Net Profit (36 responses), and P/E ratios (48 responses) are the most influencing factors to make investment decisions. Similarly, ESG factors (Governance, Environmental, and Sustainability scores) are also frequently mentioned, with 74 citations. Retail investors mainly consider profitability and view ESG as risk-mitigating or neutralizing factors. While evaluating the ESG factors, retailers mainly look at the firm’s environmental concerns, followed by governance and social factors. This result contrasts with the previous studies in this domain, where the literature emphasized governance factors more than environmental factors. These results highlight the integration of ESG elements, as retail investors remain with favorable returns and sacrifice sustainability. Further, this study spots the need for better and quantifiable ESG performance reports to consider alternative data comparable to financial data for better investment decisions.