Chroneos Krasavac Biljana, with the PhD in Business Administration, holds the position of Associate Professor at the Faculty of Economics, University of Belgrade. She defended her Master thesis entitled "Decision-Making Models in Advertising" and her PhD thesis entitled "Direct Marketing System Modeling" at the same University. She has received scholarships from the Faculty of Economics in Paris in 1991 and the Faculty of Economics in Trieste in 1993. As a scholarship winner of the State University of Illinois, Chicago, she was preparing there her doctoral dissertation. She worked in numerous projects funded by the US Government. In August 2006, she was appointed by the Government of the Republic of Serbia as Serbia's Representative with the World Bank in Washington DC. In addition to the experience gained at the World Bank, she has also been gaining several years long experience by working for the Government in the capacity of Special Advisor to the Minister of Finance. Currently, she is holding the position of Director of the World Bank Project implemented by the Ministry of Education. At the Belgrade Faculty of Economics, she is teaching Market Research, Direct Marketing and Risk Management. She is an author of a large number of papers dealing with market research and direct marketing, and a co-author of the books »Direct Marketing«, »Quantitative Techniques in Market Research« and »Application of Multivariate Analysis Techniques in Marketing Research«.