Assessing product circularity performance is not straightforward. Meanwhile, it gains increasingly importance for businesses and industrial practitioners who are willing to effectively take benefits from circular economy promises. Thus, providing methods and tools to evaluate then enhance product performance—in the light of circular economy—becomes a significant but still barely addressed topic. Following a joint agreement on the need to measure product circularity performance, this paper provides an overview of mechanisms aiming to help industrial practitioners in this task. In fact, three existing approaches to measure product circularity performance have been tested on an industrial case study and criticized regarding both their applicability in industry and their accordance with circular economy principles. Although these methods and tools deliver a first and rapid trend of product circularity performance, the whole complexity of circular economy paradigm is far from being considered. In addition, operational guidance for engineers, designers or managers to improve their products in a circular economy context are missing. As a result, both recommendations for industrial practitioners and guidelines for the design and development of new frameworks, tools and indicators aiming at measuring product circularity performance are provided. This includes cornerstones, key requirements and practical implications to support enhanced circularity measurement that will be developed in further work, accordingly to circular economy paradigm and industrial reality.

Recent studies have advocated that digital technologies (DTs) positively affect the transition of a linear economy model to a circular economy (CE) model and facilitate enterprises in implementing circular strategies. Despite this general statement, the literature still overlooks how enterprises should apply various DTs of Industry 4.0 across the entire product lifecycle to operationalize CE-related strategies. To fill this gap, this paper proposes a conceptual framework exploring DTs in terms of CE operationalization from the perspective of the product lifecycle. Based on insights gained through a systematic literature review, we clarify how DTs can facilitate CE performance objectives through the three stages of the product lifecycle: product design, product use, and product recovery or recycling. Furthermore, we study how various Industry 4.0 DTs, such as the Internet of things, big data, and cloud computing, are utilized to operationalize the transition toward a CE. DTs applied to the service-oriented product-service system contributes innovation into circular business models to make full use of idle resources and provide high-quality personalized services. We have adopted three performance objectives: using fewer materials and resources, extending product lifespan, and closing the loop to evaluate the effects of DTs in promoting CE development. By investigating how DTs affect CE performance objectives, the conceptual framework developed in this paper advances the knowledge regarding the role of DTs as an enabler of CE from the product lifecycle. Our findings provide a practical reference enabling researchers and managers to harness the potential of DTs to support CE transition.