Assessing product circularity performance is not straightforward. Meanwhile, it gains increasingly importance for businesses and industrial practitioners who are willing to effectively take benefits from circular economy promises. Thus, providing methods and tools to evaluate then enhance product performance—in the light of circular economy—becomes a significant but still barely addressed topic. Following a joint agreement on the need to measure product circularity performance, this paper provides an overview of mechanisms aiming to help industrial practitioners in this task. In fact, three existing approaches to measure product circularity performance have been tested on an industrial case study and criticized regarding both their applicability in industry and their accordance with circular economy principles. Although these methods and tools deliver a first and rapid trend of product circularity performance, the whole complexity of circular economy paradigm is far from being considered. In addition, operational guidance for engineers, designers or managers to improve their products in a circular economy context are missing. As a result, both recommendations for industrial practitioners and guidelines for the design and development of new frameworks, tools and indicators aiming at measuring product circularity performance are provided. This includes cornerstones, key requirements and practical implications to support enhanced circularity measurement that will be developed in further work, accordingly to circular economy paradigm and industrial reality.

Ecodesign has gained significant traction in recent years ranging from academic research to business applications at a global scale. Initial emphasis on the environmental aspect of design has evolved to include economic and social aspects, with projects ranging from small-scale products to large-scale industrial systems. In this paper, the authors re-analyse 10 of their major ecodesign research projects of the past ten years to identify five categories of challenges and promising future directions for ecodesign research. This paper is primarily a retrospective position paper based on the authors’ experience of actual design studies, providing also a relevant literature review and summary of design practices.