Lithothamnium calcareum, a marine alga, can be used as a low-cost and eco-friendly tool to improve soil conditions, thereby enhancing crop development and meeting calcium requirements of plants grown in acidic soils. In this sense, the present study evaluated effects of different application rates, formulations, and application intervals of L. calcareum on development of watermelon plants, Citrullus lanatus cv. ‘Crimson Sweet.’ Two experiments were conducted in a completely randomized design. The first experiment evaluated different formulations and application rates of L. calcareum: micronized powder (MP: 50 Kg ha-1), concentrated suspension (CS: 10 L ha-1, 20 L ha-1, and 30 L ha-1), and nanoparticles (1 Kg ha-1, 5 Kg ha-1, and 10 Kg ha-1). In the second experiment, MP, CS, and nanoparticle formulations were assessed under three application intervals (7+7+7+7, 10+10+10, and 14+14 days). Results indicated that application of 5 L ha⁻1 increased shoot length, which was 45% higher than control. Moreover, Nano formulation (1 kg ha⁻1) promoted the best root system performance, showing root dry mass three times greater than control. In the second experiment, seven-day application intervals associated with Nano formulation provided the largest increase in root dry mass (0.42 g). In conclusion, the use of L. calcareum nanoparticles applied at 1 kg ha⁻1 and 7-day intervals represents the most efficient strategy to optimize watermelon root development, constituting a viable tool for organic production systems.