The concept of sustainable development is part of global problems related to human activity, and the functioning of economies and societies in both developed and developing countries. For economic organizations, it means a way of management in which economic, environmental, and social issues related to their functioning are taken into account simultaneously and equally. In organizations following this path of development, a new quality of management should appear. It may concern, among other things, such aspects as the way of including the issue of sustainable development in the organization’s strategy and the way of measuring the achievements in this area. In economic practice, organizations should—to a greater extent than before—focus on products (and/or services), technologies, and resources that contribute not only to obtaining benefits for the organization itself but also for the wider environment. Managing such an organization requires not only the transformation of the attitudes and behaviors of managers and employees but also noticing and taking into account the creative use of tangible and intangible resources, and the creation of innovative concepts and solutions. The purpose of this article is to present green intellectual property as a strategic resource for an organization working towards sustainable economic development. Contemporary organizations that use green intellectual property create a strategy based on the definition of goals and actions to ensure homeostasis between economic, social, and environmental development.

Strategies of Protection of Intellectual Property as an Intangible Regulatory Asset of an Organization

Celem artykułu jest wskazanie i analiza specyficznych cech własności intelektualnej, które determinują ich ukierunkowanie jako kluczowego zasobu strategicznego organizacji w kontekście rozwoju i konkurencyjności przedsiębiorstw w Polsce. Podstawą analizy jest Raport Urzędu Unii Europejskiej do Spraw Własności Intelektualnej (EUIPO), w którym opublikowano zestawienie wyników dla MŚP w zakresie własności intelektualnej przedsiębiorstw europejskich. Raport ten oraz badania własne przeprowadzone pod koniec 2015 roku w grupie 138 przedsiębiorstw z województwa dolnośląskiego oraz wyniki ponownych badań przeprowadzonych w 2019 r. na mniejszej grupie respondentów (60), obrazują kluczowe problemy w zakresie podejścia i postrzegania własności intelektualnej jako kluczowego zasobu w procesie tworzenia innowacji w tej grupie przedsiębiorstw.

The driving force of civilizational change was and is the development of science, education, and great ideas that determine human actions, shaping the attitudes and behavior of individuals, organizations, and entire societies. Such an idea is sustainable development, an anticipation of the possible future challenges of society, so knowledge about it should be communicated to a wide audience because action is possible when various entities have the appropriate knowledge. Implementing the concept of a sustainable organization requires an organization to change its mindset (testing existing principles, beliefs, or behaviors) and to take steps to build an organizational culture so that the idea of sustainability applies to all levels in the organization, i.e., jobs, processes, and strategies. The changes should go in the long-term direction, not just be short-term actions. What is needed, then, is a deep analysis of existing resources and an understanding that the organization does not operate in a vacuum, but interacts with the natural environment, the local community, employees, shareholders, and stakeholders. The purpose of the article is to identify ways to implement the concept of sustainability through knowledge management using an e-learning platform in the relationship ecosystem using the example of the chemical company ‘Grupa Azoty’ Group. A case study method was used, which allowed the analysis of the issue of sustainable development in the context of knowledge management and corporate e-learning. In addition, an analysis of the state and prospects of the chemical industry in Poland during the period of sustainable transformation as a business environment for ‘Grupa Azoty’ Group was carried out. For the described company, the development and implementation of an e-learning platform can support the implementation of a sustainable development strategy.

Придбання та ефективне використання нематеріальних активів є однією з основних цілей управлінських рішень підприємств. Одним із таких ресурсів є ноу-хау. Ефективне управління цим ресурсом та його використання в ході торгівлі визначає його правову природу. Дослідження намагається наблизити сутність ноу-хау із зазначенням правового контексту, що суттєво впливає на управління цим ресурсом на підприємстві Ключові слова: ноу-хау, управління компанією, договори, захист. DOI: 10.15276/mdt.3.3.2019.1 Article 1 point 1 of Commission Regulation (EC) No. 772/2004 of 7 April 2004 on the application of art. 81 par. 3 of the Treaty to the category of agreements for the transfer of technology, in: L 123, 27.4.2004, pp. 11-17. Chojnicki Z., Czyż T. (2003), Poland on the path of KBE development [in:]: A. Kukliński (ed.): Knowledge-based economy. Prospects of the World Bank, Warsaw. Dereń A. M. 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(2004), Security of knowledge - a new attribute of the company's activity, [in:] Information and knowledge in an integrated management system. eEdit. sciences R. Borowiecki, M. Kwieciński. Krakow, Journal of Laws No. 137, item, pp.421-446. Acquisition and effective use of intangible assets is one of the basic objectives of management decisions of enterprises. One of such resources is know-how-how. Effective management of this resource and use in the course of trade determines its legal nature. The study attempts to approximate the essence of know-how, with an indication of the legal context that significantly affects the management of this resource in the enterprise. Key words: know-how, company management, contracts, protection. DOI: 10.15276/mdt.3.3.2019.1 Article 1 point 1 of Commission Regulation (EC) No. 772/2004 of 7 April 2004 on the application of art. 81 par. 3 of the Treaty to the category of agreements for the transfer of technology, in: L 123, 27.4.2004, pp. 11-17. Chojnicki Z., Czyż T. (2003), Poland on the path of KBE development [in:]: A. Kukliński (ed.): Knowledge-based economy. Prospects of the World Bank, Warsaw. Dereń A. M. (2015), The use of institutional forms of intellectual property protection in enterprise - outline of issues, [in:] / Management of a modern organization: selected issues, edited by M. Dąbrowska and R.Gnitecka, Legnica, Publisher of the State Higher Vocational School Witelon in, p. 65-79. Głuszek E. (2004), Enterprise intangible assets management, University of Economics Publisher O. Lange in Wrocław, pp. 26-27. Golat R. Prawne aspekty know-how, http://www.raportsekocenbud.pl/artykul/n/pokaz/news/prawne-aspekty-know -how/,(access:9.04.2019). Hamel G., Prahlad C.K. (1990). The Core Competence of the Corporation, „Harvard Business Review”,May – June. Hall R. (1990), A framework linking intangible resources and...