The concept of sustainable development is part of global problems related to human activity, and the functioning of economies and societies in both developed and developing countries. For economic organizations, it means a way of management in which economic, environmental, and social issues related to their functioning are taken into account simultaneously and equally. In organizations following this path of development, a new quality of management should appear. It may concern, among other things, such aspects as the way of including the issue of sustainable development in the organization’s strategy and the way of measuring the achievements in this area. In economic practice, organizations should—to a greater extent than before—focus on products (and/or services), technologies, and resources that contribute not only to obtaining benefits for the organization itself but also for the wider environment. Managing such an organization requires not only the transformation of the attitudes and behaviors of managers and employees but also noticing and taking into account the creative use of tangible and intangible resources, and the creation of innovative concepts and solutions. The purpose of this article is to present green intellectual property as a strategic resource for an organization working towards sustainable economic development. Contemporary organizations that use green intellectual property create a strategy based on the definition of goals and actions to ensure homeostasis between economic, social, and environmental development.

The driving force of civilizational change was and is the development of science, education, and great ideas that determine human actions, shaping the attitudes and behavior of individuals, organizations, and entire societies. Such an idea is sustainable development, an anticipation of the possible future challenges of society, so knowledge about it should be communicated to a wide audience because action is possible when various entities have the appropriate knowledge. Implementing the concept of a sustainable organization requires an organization to change its mindset (testing existing principles, beliefs, or behaviors) and to take steps to build an organizational culture so that the idea of sustainability applies to all levels in the organization, i.e., jobs, processes, and strategies. The changes should go in the long-term direction, not just be short-term actions. What is needed, then, is a deep analysis of existing resources and an understanding that the organization does not operate in a vacuum, but interacts with the natural environment, the local community, employees, shareholders, and stakeholders. The purpose of the article is to identify ways to implement the concept of sustainability through knowledge management using an e-learning platform in the relationship ecosystem using the example of the chemical company ‘Grupa Azoty’ Group. A case study method was used, which allowed the analysis of the issue of sustainable development in the context of knowledge management and corporate e-learning. In addition, an analysis of the state and prospects of the chemical industry in Poland during the period of sustainable transformation as a business environment for ‘Grupa Azoty’ Group was carried out. For the described company, the development and implementation of an e-learning platform can support the implementation of a sustainable development strategy.

Celem niniejszego artykułu jest identyfikacja i analiza przewodnich idei tworzenia sieci organizacyjnych przeprowadzona na podstawie literatury przedmiotu i refleksji naukowej. Mimo aktualności, ważności i popularności tego zagadnienia, nadal, zdaniem autorów, nie są opisane w literaturze przedmiotu w sposób wyczerpujący różnorodne idee i wartości stymulujące powstawanie oraz rozwój sieci organizacyjnych i tworzonych na ich podstawie relacji mających wpływ na kształt struktury sieci.

Marketing is variously defined. However, it is most often perceived as a process described in the Marketing-mix 4P, Marketing-mix 5p and Marketing-mix 7P and created values for consumers. The new marketing-mix concept developed by the authors (Product, Patent and other Intellectual Property Rights; Price; Promotion; People; Process; Physical evidence) has important practical implications for innovative enterprises, especially those that base their market activity on new information technologies. The model thus developed is an integral part of the rail model developed by the authors, which combines marketing strategies (market penetration, product development, market development, diversification) with strategies for protection of intellectual property resources (patent, sale, license, franchise) DOI: 10.15276/mdt.2.2.2018.2 Маркетинг визначається різним чином. Проте, найчастіше сприймається як процес, описаний в маркетинг-мікс 4P, маркетинг-мікс 5p і маркетинг-мікс 7Р у створенні цінності для споживачів. Нова концепція маркетинг-мікс, яка розроблена авторами (продукт, патент і інші права інтелектуальної власності; ціна; Promotion, люди, процес, речові докази), має важливе практичне значення для інноваційних підприємств, особливо для тих, які засновують свою ринкову діяльність на нових інформаційних технологіях. Розроблена модель є невід'ємною частиною рейкової моделі, яка розроблена авторами, і яка поєднує в собі маркетингову стратегію (проникнення ринку, розробка продукції, розвиток ринку, диверсифікація) зі стратегіями захисту ресурсів інтелектуальної власності (патент, продаж, ліцензія, франшиза) DOI: 10.15276/mdt.2.2.2018.2

Rola władzy w organizacji sieciowej