Dr. Anish Yousaf is currently serving as an Assistant Professor of Marketing at ICFAI Business School (IBS) Hyderabad. He has presented his research work in international conferences of repute such as 2018 Society for Advancement of Socio Economics conference organized by Doshisha University (Kyoto, Japan); 2016 Winter American Marketing Association (Las Vegas, USA); Academy of Marketing Science (AMS; USA) and many others. Dr. Yousaf has publications in journals of repute including International Journal of Information Management (ABDC A*), Journal of Product & Brand Management (ABDC A), Marketing Intelligence & Planning (ABDC A), Studies in Higher Education (ABDC A), Corporate Reputation Review (ABS 1), and others. His research interests revolve around technology adoption, sports marketing & sponsorship, destination branding & digital branding.