Anish Yousaf

Prof. Anish Yousaf

IBS Hyderabad

Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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AAAshfaq Ahmad
Ashfaq Ahmad
TRTareq Rasul
Tareq Rasul
Anish YousafAnish Yousaf
Anish Yousaf
Umer ZamanUmer Zaman
Umer Zaman
Elderly diabetic patients in developed countries have been widely using digital health wearables for many years to manage their diabetes-related health data accurately. To encourage the increased adoption of digital health wearables among elderly diabetic patients in a developing country, Bangladesh, this study investigated the factors that influenced the existing elderly users’ continuance intention to use this technology. The Technology Acceptance Model (TAM) has been used here as a theoretical basis. A model using structural equation modelling was developed for the elderly diabetic patients’ continuance intention to use digital health wearables. Survey-based data were collected in Bangladesh from 223 diabetic patients aged sixty years and older. This study found that all six constructs, namely, perceived usefulness (β = 0.183), perceived ease of use (β = 0.165), perceived irreplaceability (β = 0.138), perceived credibility (β = 0.165), compatibility (β = 0.285) and social influence (β = 0.226) had a positive influence on elderly diabetic patients’ continuance intention to use digital health wearables. Along with the theoretical contributions, the findings of this study can be used by developers of digital health wearables, manufacturers, marketers and health practitioners in developing better strategies to increase the elderly diabetic patients’ continuance intention to use this technology.

28 March 2024 in Journal of Retailing and Consumer Services
Verified
Journal Article
Closed access
BTBabak Taheri
Babak Taheri
Anish YousafAnish Yousaf
Anish Yousaf
MGMartin Gannon
Martin Gannon
AMAbhishek Mishra
Abhishek Mishra

21 March 2023 in Leadership & Organization Development Journal
Verified
Journal Article
Open access
Makhmoor BashirMakhmoor Bashir
Makhmoor Bashir
M. Muzamil NaqshbandiM. Muzamil Naqshbandi
M. Muzamil Naqshbandi
Anish YousafAnish Yousaf
Anish Yousaf
Purpose: Research in the area of business model innovation (BMI) has focused on theoretical and exploratory discussions, thereby creating a lack of empirical evidence on the role of top management in BMI. The current study focuses on this research gap and provides empirical evidence by studying the impact of top managers’ managerial skills, managerial ties and entrepreneurial skills on BMI. It also seeks to explore the mediating influence of explorative and exploitative learning.Design/methodology/approach: Data were collected from 200 respondents from top multinational firms in India covering six sectors, which was analyzed using structural equation modeling.Findings: The findings reveal significant positive relationships of BMI with managerial skills, entrepreneur skills and managerial ties, and these relationships are found to be mediated by exploitative and explorative learning.Practical implications: Given the increasing importance of BMI to organizational success, the study has highlighted that top managers’ skills and ties favorably influence BMI. Organizations can make related investments in training and capacity building by instituting appropriate programs in their organizations. In addition, organizations can exercise caution during recruitment by recruiting and selecting managers in top management teams who excel in managerial skills.Originality/value: This study is one of the few to validate a comprehensive measurement model that highlights the influence of managerial skills, entrepreneur skills and managerial ties on BMI, explaining these associations with the mediating role of exploitative and explorative learning.

17 May 2017 in Tourism and hospitality management
Verified
Journal Article
Closed access
Anish YousafAnish Yousaf
Anish Yousaf
IAInsha Amin
Insha Amin
AGAnil Gupta
Anil Gupta
Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for destinations. Current study aim at conceptually addressing this important issue and present a modified framework for developing and measuring the customer-based brand equity of tourist destinations using Keller (2001). Design – Extensive literature review was done and 84 articles published in the domain of brand-equity in tourism and related areas were downloaded from various known databases to support arguments. In addition, UNWTO reports were also used. Cooper (1980) guidelines were used for exploring relevant articles. Findings – It is argued that the first step for building strong brand-equity of destination starts with identification of destination’ salience followed by destination performance and destination imagery, destination judgements and feelings, and destination brand resonance. Consequences of having high brand-equity are also discussed. Originality – The tourist based brand-equity pyramid is the very first framework which is using Keller (2001) for explaining sustainable brand-equity formation of tourist’s destinations. Current framework not only give a deep understanding of how to build brand-equity of destinations but also on how to develop strong, emotional bonds with the tourists and hence sustaining the brand-equity.

24 December 2021 in International Journal of Bank Marketing
Verified
Journal Article
Closed access
NANedra Bahri Ammari
Nedra Bahri Ammari
AHAbir Hsouna
Abir Hsouna
MBMounia Benabdallah
Mounia Benabdallah
Anish YousafAnish Yousaf
Anish Yousaf
AMAbhishek Mishra
Abhishek Mishra
Purpose: The purpose of this study is to investigate the impact of dissatisfaction and anger, driven by the failure of the self-service technology of banks, on customers' post-purchase behavioural reactions, such as complaints, negative word-of-mouth (NWOM) and supplier change. The stability of the failure is proposed to moderate these relationships. Design/methodology/approach: The proposed research model was tested through data collected from an online survey of a Tunisian sample of 300 respondents, using the scenario method. Findings: The study validates the positive impact of dissatisfaction on anger and negative word-of-mouth, as well as that of anger on complaint behaviour and negative word-of-mouth. The relation between dissatisfaction and negative word-of-mouth is mediated by anger. When the failure is stable, dissatisfied users of the self-service technology seek to enhance their negative word-of-mouth and supplier change. The results also show that the stability of the failure enhances the effect of anger on complaint behaviour. Practical implications: Banks should invest efforts to accelerate the recovery of services to reduce consumer dissatisfaction and anger and prevent adverse behavioural outcomes. Further, they need to ensure that failures are not repeated, as failure stability activates some otherwise non-significant behavioural outcomes, like supplier change. Originality/value: Previous works have focused on the impact of dissatisfaction and negative emotions for interpersonal services, but very few works have come to associate dissatisfaction, anger, complaint, negative word-of-mouth and supplier change in an integrative framework for an self-service technology failure.