Fuel cell cehicles (FCVs) have clear societal and environmental benefits and can help mitigate the issues of climate change, urban air pollution and oil dependence. In order for FCVs to have the biggest impact on these issues they need to be employed in large numbers. First, though, they need to be adopted by consumers. Their acceptance depends on positive consumer attitudes towards the vehicles. Currently there is a limited understanding within the literature on how consumers perceive FCVs and what the likelihood of adoption by consumers would be, despite significant governmental and organisational investments into the technology. Therefore this study assesses consumer attitudes towards FCVs in the United Kingdom. 81 persons drove a Hyundai FCV at the Low Carbon Vehicle Event in September 2015 of which 30 took part in this study. The results show that at present FCVs are perceived mostly as being similar to incumbent internal combustion engine vehicles. This is an admirable technical achievement, however in order for consumers to adopt FCVs they will need to be perceived as having distinctive benefits. Two significant barriers to the adoption of FCVs are observed in this sample: high costs and lack of refuelling infrastructure. This paper goes on to make suggestions on how and which beneficial attributes of the vehicles can be promoted to consumers and also makes suggestions on how the barriers can be overcame so that FCVs will be adopted by consumers

Fuel Cell Vehicles (FCVs) are a disruptive innovation and are currently looking towards niche market entry. However, commercialisation has been unsuccessful thus far and there is a limited amount of literature that can guide their market entry. In this paper a historical case study is undertaken which looks at Tesla Motors high-end encroachment market entry strategy. FCVs have been compared to Tesla vehicles due to their similarities; both are disruptive innovations, both are high cost and both are zero emission vehicles. Therefore this paper looks at what can be learned form Tesla Motors successful market entry strategy and proposes a market entry strategy for FCVs. It was found that FCVs need to enact a paradigm shift from their current market entry strategy to one of high-end encroachment. When this has been achieved FCVs will have greater potential for market penetration

In order to improve public financing sustainability in China, the Chinese government has announced several administrative policies on crowdfunding, concerning platform construction and operation, in recent years. However, the existing policy scope rarely mentions the importance of social psychology, which also plays a decisive role in determining the participation and success rates of crowdfunding. Therefore, this study uses the knowledge from social exchange theory (SET) and customer value perspective (CVP) to develop and validate a conceptual model of the key determinants of the public’s intention in investing in crowdfunded projects in China. Based on the primary survey data, the SEM (structural equation modeling) estimations suggest that: (1) communication, shared values, investors’ perceived benefits, and perceived risk have significant effects on crowdfunding investors’ trust in fundraisers of a particular crowdfunding project, which in turn act on their commitment and intentions to invest in the project; (2) trust strengthens funding intentions through fulfilling commitments, whereas its direct effect on funding intentions is insignificant; (3) commitment has a direct and significant positive effect on the enhancement of funding intentions. These findings propose a new perspective of improving public policies to support small and micro enterprises (SMEs) and individual innovative projects in China.

Firms use open innovation strategy to explore external knowledge or exploit internal knowledge to benefit their product/service innovations, and thus enhance their innovation performance. However, a lack of relational mechanisms makes it more difficult for collaborative partners to share their knowledge assets. Existing literature lacks a clear explanation of how knowledge and relational mechanisms simultaneously function for innovation success. In response, this study attempts to answer: (1) Can archetypes of open innovation strategies be identified by knowledge and relational mechanisms simultaneously? And, (2) Do they differ in their ability to predict innovation success under the condition of innovation process characteristics? An exploratory study of 78 open innovation firms reflects four archetypes of open innovation strategies. A subsequent cross-industry survey of 248 open innovation firms in Taiwan reveals that the four archetypes of open innovation strategies result in varying degrees of innovation success, and innovation process characteristics positively moderate such associations.