This paper investigates the local community support for the China Pakistan Economic Corridor (CPEC) using the lens of social exchange theory. The study examines the direct effect of social, economic, cultural, and environmental factors on the local community support for CPEC projects, and the resultant impacts on the development and sustainability of the rural economy of Pakistan. The study also explores the moderation effect of media influence on shaping positive perceptions of CPEC among the local populace. The local communities at the CPEC route which are affected or can be affected by the project were targeted for data collection using a structured questionnaire. The collected valid data (N = 259) were thoroughly analyzed by obtaining reliability and validity statistics, a correlation matrix, multiple regression, moderation analysis, and hypotheses testing. Our results substantiate that the local community support for the CPEC project is heavily dependent on social, economic, cultural, and environmental factors and that there is a positive influence of media impact as an opinion-maker in the local community regarding the CPEC. The CPEC is expected to develop the rural economy, particularly through improvements in agriculture and allied activities, thereby providing livelihoods and income-generating opportunities to the rural masses. The article is important for regulators, the CPEC authority, government bodies, and the relevant community.