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Dr. José Luis Durán Román
University of Jaén

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Research Keywords & Expertise

0 sustainabilitiy
0 Tourism competitiveness
0 Tourist tax
0 Tourism finance
0 Tourist destination

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Short Biography

José Luis Durán-Román is Assistant Professor in the Department of Business Organization, Marketing and Sociology at the University of Jaén. Ph.D. in Economics and Business Administration by the University of Jaén (2020). His main research interests focus on tourism economics, sustainability of tourism, competitiveness, and tourist tax.

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Journal article
Published: 09 January 2021 in Journal of Destination Marketing & Management
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Consolidated tourism destinations face certain challenges derived from aspects such as new client demands, growing competition, the problems of overtourism and tourism-phobia, and the modernization of infrastructures. The creation of taxes and/or public fees that affect tourism activities is one potential option for public managers facing these difficulties. The objective of this study is to determine tourists’ willingness to pay in order to increase the income of public managers to create these types of policies. The study was carried out in Andalusia, a region of southern Spain with high rates of tourism, which received some 32.4 million tourists in 2019. A survey was conducted on 1068 tourists at the main tourism arrival points of this region. First, factors influencing the willingness and amount to be paid by each tourist were identified; for this, distinct statistical techniques were used (binary logistic regression and decision trees). Second, the sensitivity of tourism demand was analyzed with regard to the establishment of these types of taxes and public fees, concluding that tourism demand is inelastic in the face of a moderate increase in prices resulting from the creation of taxes and/or public fees.

ACS Style

José Luis Durán-Román; Pablo Juan Cárdenas-García; Juan Ignacio Pulido-Fernández. Tourists' willingness to pay to improve sustainability and experience at destination. Journal of Destination Marketing & Management 2021, 19, 100540 .

AMA Style

José Luis Durán-Román, Pablo Juan Cárdenas-García, Juan Ignacio Pulido-Fernández. Tourists' willingness to pay to improve sustainability and experience at destination. Journal of Destination Marketing & Management. 2021; 19 ():100540.

Chicago/Turabian Style

José Luis Durán-Román; Pablo Juan Cárdenas-García; Juan Ignacio Pulido-Fernández. 2021. "Tourists' willingness to pay to improve sustainability and experience at destination." Journal of Destination Marketing & Management 19, no. : 100540.

Journal article
Published: 23 December 2020 in Sustainability
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The maturity of the tourism destinations, along with the sector’s growing competitiveness and evolving tourist habits, demands the implementation of a series of strategies to increase the sustainability of these destinations while improving the tourism experience. Therefore, the imposition of taxes and/or fees on distinct tourism activities has become a viable option for the financing of these policies. The objective of this study is to determine the amounts of taxes and/or public fees that tourists appear to be more willing to pay in order to improve the sustainability and experience of the mature tourism destination. It also attempts to identify the factors that determine tourists’ willingness to pay. The study was carried out in Andalusia, a prominently touristic region of southern Spain, which received 32.4 million tourists in 2019. To do so, a survey was conducted on 1068 tourists at the main tourism arrival points of this region. First, the results identify the dimensions of taxes and/or public fees that tourists are more willing to pay, linked to environmental factors and tourism services. Second, the following factors were found to influence the tourists’ willingness to pay these taxes: the purpose of the trip, income, budget and place of origin.

ACS Style

José Durán-Román; Pablo Cárdenas-García; Juan Pulido-Fernández. Tourist Tax to Improve Sustainability and the Experience in Mass Tourism Destinations: The Case of Andalusia (Spain). Sustainability 2020, 13, 42 .

AMA Style

José Durán-Román, Pablo Cárdenas-García, Juan Pulido-Fernández. Tourist Tax to Improve Sustainability and the Experience in Mass Tourism Destinations: The Case of Andalusia (Spain). Sustainability. 2020; 13 (1):42.

Chicago/Turabian Style

José Durán-Román; Pablo Cárdenas-García; Juan Pulido-Fernández. 2020. "Tourist Tax to Improve Sustainability and the Experience in Mass Tourism Destinations: The Case of Andalusia (Spain)." Sustainability 13, no. 1: 42.

Journal article
Published: 23 July 2020 in Investigaciones Regionales - Journal of Regional Reserach
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Los poderes públicos han desempeñado un papel clave en la competitividad turística, al recaer sobre este agente la obligación de proporcionar distintas infraestructuras y garantizar distintos servicios tanto al turista como al propio destino turístico. Las administraciones públicas de los territorios en los que el turismo tiene un peso importante para la economía española han puesto de manifiesto determinados problemas de financiación. Ante lo cual, la implantación de instrumentos fiscales específicos que graven dicha actividad y que recaigan sobre los agentes participantes en el sector, pueden contribuir a obtener la financiación necesaria para abordar distintas políticas públicas.

ACS Style

José Luis Durán Román; Juan Ignacio Pulido-Fernández; Pablo Juan Cárdenas-García. DELIMITACIÓN DE INGRESOS PÚBLICOS APLICABLES EN LOS DESTINOS TURÍSTICOS ESPAÑOLES. Investigaciones Regionales - Journal of Regional Reserach 2020, 47, 179 -199.

AMA Style

José Luis Durán Román, Juan Ignacio Pulido-Fernández, Pablo Juan Cárdenas-García. DELIMITACIÓN DE INGRESOS PÚBLICOS APLICABLES EN LOS DESTINOS TURÍSTICOS ESPAÑOLES. Investigaciones Regionales - Journal of Regional Reserach. 2020; 47 (47):179-199.

Chicago/Turabian Style

José Luis Durán Román; Juan Ignacio Pulido-Fernández; Pablo Juan Cárdenas-García. 2020. "DELIMITACIÓN DE INGRESOS PÚBLICOS APLICABLES EN LOS DESTINOS TURÍSTICOS ESPAÑOLES." Investigaciones Regionales - Journal of Regional Reserach 47, no. 47: 179-199.

Review
Published: 15 July 2020 in Revista de Economía Mundial
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Los poderes públicos han desempeñado un papel clave en la competitividad turística, al recaer sobre este agente la obligación de proporcionar determinadas infraestructuras y servicios. Ello ha provocado incurrir en determinados costes adicionales, ante lo cual, la implantación de instrumentos fiscales puede contribuir a obtener la financiación necesaria. El objetivo del presente trabajo es identificar los tributos de carácter turístico implantados en los cincuenta principales destinos turísticos mundiales. Para ello, se han consultado distintas fuentes oficiales, nacionales e internacionales. Se han identificado tributos de carácter turístico en 49 de los 50 principales destinos turísticos; configurándose, por tanto, como un instrumento eficaz para obtener la financiación necesaria.

ACS Style

José Luis Durán Román; Pablo Juan Cárdenas García; Juan Ignacio Pulido Fernández. Taxation of Tourism Activities: A Review of the Top 50 Tourism Destinations. Revista de Economía Mundial 2020, 1 .

AMA Style

José Luis Durán Román, Pablo Juan Cárdenas García, Juan Ignacio Pulido Fernández. Taxation of Tourism Activities: A Review of the Top 50 Tourism Destinations. Revista de Economía Mundial. 2020; (55):1.

Chicago/Turabian Style

José Luis Durán Román; Pablo Juan Cárdenas García; Juan Ignacio Pulido Fernández. 2020. "Taxation of Tourism Activities: A Review of the Top 50 Tourism Destinations." Revista de Economía Mundial , no. 55: 1.

Journal article
Published: 03 July 2016 in Tourism Planning & Development
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ACS Style

Juan Ignacio Pulido-Fernández; Pablo Juan Cárdenas-García; José Luis Durán Román. Socio-Economic Profile of Tourism Expenditure in Emerging Urban-Cultural Destinations. Tourism Planning & Development 2016, 14, 318 -336.

AMA Style

Juan Ignacio Pulido-Fernández, Pablo Juan Cárdenas-García, José Luis Durán Román. Socio-Economic Profile of Tourism Expenditure in Emerging Urban-Cultural Destinations. Tourism Planning & Development. 2016; 14 (3):318-336.

Chicago/Turabian Style

Juan Ignacio Pulido-Fernández; Pablo Juan Cárdenas-García; José Luis Durán Román. 2016. "Socio-Economic Profile of Tourism Expenditure in Emerging Urban-Cultural Destinations." Tourism Planning & Development 14, no. 3: 318-336.