Prof. Ana Lanero is a Lecturer in Marketing at the University of León, where she is also current Director of the Communication and Image Area. She obtained her PhD. in Psychology from the Complutense University of Madrid in 2011. She is member of the Research Group on Marketing, Territorial Planning and Sustainable Development, the Teaching Innovation Group on Marketing and Operative Research, and the Chair on Sustainable Territories and Local Development. She is also founder and Co-Director of the Observatory on Local Production and Sustainable Consumption, and a board member of the International Association on Public and Nonprofit Marketing (IAPNM), as well as fellow member of the Sustainable Consumption Research and Action Initiative - Europe (SCORAI-Europe) among other academic institutions. She is also a member of the editorial board of several leading international journals, including the International Review on Public and Nonprofit Marketing.