This article tests a model of entrepreneurial career choice in university students based upon Social Cognitive Career Theory. In particular, we hypothesize that entrepreneurial interests affect career choice and that perceived self-efficacy is related to outcome expectations and both constructs affect interests and career choice. Additionally, this study explores the differences in these variables and tests the generalization of the relationships among students in both entrepreneurship- and non-entrepreneurship-related disciplines. Data collected from a survey of 400 students at a Spanish university are analyzed using multivariate analysis of variance and Partial Least Squares. The findings indicate that self-efficacy exerted positive effects on outcome expectations, entrepreneurial interests, and career choice, which holds for students across disciplines. However, interests are not associated with career choice, whereas the effects of outcome expectations depend on their extrinsic/intrinsic nature and the student’s academic orientation.

Despite the growing awareness of the need to promote the consumption of organic food, consumers have difficulties in correctly identifying it in the market, making frequent cognitive mistakes in the evaluation of products identified by sustainability labels and claims. This work analyzes the halo effect and the source credibility bias in the interpretation of product attributes based on third-party certified labels. It is hypothesized that, regardless of their specific meaning, official labels lead consumers to infer higher environmental sustainability, quality and price of the product, due to the credibility attributed to the certifying entity. It also examines the extent to which providing the consumer with accurate labeling information helps prevent biased heuristic thinking. An experimental between-subject study was performed with a sample of 412 Spanish business students and data were analyzed using partial least squares. Findings revealed that consumers tend to infer environmental superiority and, consequently, higher quality in products identified by both organic and non-organic certified labels, due to their credibility. Label credibility was also associated with price inferences, to a greater extent than the meaning attributed to the label. Interestingly, providing accurate information did not avoid biased heuristic thinking in product evaluation.

Un modelo social cognitivo de intenciones emprendedoras en estudiantes universitarios