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The COVID-19 outbreak has had a negative impact on the restaurant industry and led to major sales and job losses. As it continues to threaten customers' health, it is expected to greatly influence their attitudes and behavior. Therefore, the current study aims to investigate the effects of threat and coping appraisals on consumers' co-creation behaviors during the COVID-19 pandemic. Grounded in protection motivation theory and co-creation theory, the moderating effect of generational cohorts is also investigated vis-a-vis the relationships between protection motivation appraisals and co-creation behaviors in the restaurant industry. Individuals between 18 and 55 years of age completed survey regarding their dine-in experience during the COVID-19 pandemic. The study indicates that customers' perceived severity, self-efficacy, and response efficacy are significant predictors of customers’ co-creation behaviors during the COVID-19 pandemic. The study provides important theoretical and practical implications for the field.
Jihye Min; Jiyoung Kim; Kiseol Yang. How generations differ in coping with a pandemic: The case of restaurant industry. Journal of Hospitality and Tourism Management 2021, 48, 280 -288.
AMA StyleJihye Min, Jiyoung Kim, Kiseol Yang. How generations differ in coping with a pandemic: The case of restaurant industry. Journal of Hospitality and Tourism Management. 2021; 48 ():280-288.
Chicago/Turabian StyleJihye Min; Jiyoung Kim; Kiseol Yang. 2021. "How generations differ in coping with a pandemic: The case of restaurant industry." Journal of Hospitality and Tourism Management 48, no. : 280-288.
Despite their widespread use in the hotel industry, limited research has been conducted on post-stay emails. Therefore, this study was designed to examine the effects of post-stay email features on customers’ attitudes towards a brand and their revisit intention. The email features analysed in the study consisted of personalization, message copy, interactivity, financial and illustration. Further, the effectiveness of each email feature was measured based on respondents’ leisure involvement levels. Results indicated that personalization, interactivity and financial features were significant predictors of revisit intention depending on customers’ involvement levels, while attitude was a significant mediator. Overall, the findings from the study add to the knowledge of how post-stay emails can be used when formulating customer retention strategies.
Kiseol Yang; Jihye Min; Krishna Garza-Baker. Post-stay email marketing implications for the hotel industry: Role of email features, attitude, revisit intention and leisure involvement level. Journal of Vacation Marketing 2018, 25, 405 -417.
AMA StyleKiseol Yang, Jihye Min, Krishna Garza-Baker. Post-stay email marketing implications for the hotel industry: Role of email features, attitude, revisit intention and leisure involvement level. Journal of Vacation Marketing. 2018; 25 (4):405-417.
Chicago/Turabian StyleKiseol Yang; Jihye Min; Krishna Garza-Baker. 2018. "Post-stay email marketing implications for the hotel industry: Role of email features, attitude, revisit intention and leisure involvement level." Journal of Vacation Marketing 25, no. 4: 405-417.
Krishna Garza; Kiseol Yang; Jihye Min. THANK YOU! : DESIGNING A POST-STAY EMAIL WITH LEVELS OF LEISURE INVOLVEMENT IN THE HOTEL INDUSTRY. Global Fashion Management Conference 2018, 2018, 648 -649.
AMA StyleKrishna Garza, Kiseol Yang, Jihye Min. THANK YOU! : DESIGNING A POST-STAY EMAIL WITH LEVELS OF LEISURE INVOLVEMENT IN THE HOTEL INDUSTRY. Global Fashion Management Conference. 2018; 2018 ():648-649.
Chicago/Turabian StyleKrishna Garza; Kiseol Yang; Jihye Min. 2018. "THANK YOU! : DESIGNING A POST-STAY EMAIL WITH LEVELS OF LEISURE INVOLVEMENT IN THE HOTEL INDUSTRY." Global Fashion Management Conference 2018, no. : 648-649.
Kiseol Yang; Jiyoung Kim; Youn-Kyung Kim. The effect of brand consciousness on interpersonal influences, brand values, and purchase intention: Cases for American and Korean college students. Journal of Global Fashion Marketing 2017, 8, 1 -15.
AMA StyleKiseol Yang, Jiyoung Kim, Youn-Kyung Kim. The effect of brand consciousness on interpersonal influences, brand values, and purchase intention: Cases for American and Korean college students. Journal of Global Fashion Marketing. 2017; 8 (2):1-15.
Chicago/Turabian StyleKiseol Yang; Jiyoung Kim; Youn-Kyung Kim. 2017. "The effect of brand consciousness on interpersonal influences, brand values, and purchase intention: Cases for American and Korean college students." Journal of Global Fashion Marketing 8, no. 2: 1-15.
Kiseol Yang; Sanjukta Pookulangara; Jiyoung Kim. Promoting Shop Local Movement via Digital Platforms. Promoting Shop Local Movement via Digital Platforms 2013, 1 .
AMA StyleKiseol Yang, Sanjukta Pookulangara, Jiyoung Kim. Promoting Shop Local Movement via Digital Platforms. Promoting Shop Local Movement via Digital Platforms. 2013; ():1.
Chicago/Turabian StyleKiseol Yang; Sanjukta Pookulangara; Jiyoung Kim. 2013. "Promoting Shop Local Movement via Digital Platforms." Promoting Shop Local Movement via Digital Platforms , no. : 1.
An extended Theory of Planned Behavior (TPB) model was examined within the context of mobile shopping with moderating effects of three consumer technology traits (i.e., technology self-efficacy, technology innovativeness, and level of experience of use). Among the beliefs of the extended TPB, perceived enjoyment was the strongest determinant creating a favorable attitude toward mobile shopping adoption. The results supported that consumers differ in levels of technology traits in mobile shopping adoption behavior. Implications are provided to assist in predicting potential mobile consumer adoption behavior and in designing favorable mobile shopping environments that can be compatible with the consumer characteristics.
Kiseol Yang. Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior. Journal of Retailing and Consumer Services 2012, 19, 484 -491.
AMA StyleKiseol Yang. Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior. Journal of Retailing and Consumer Services. 2012; 19 (5):484-491.
Chicago/Turabian StyleKiseol Yang. 2012. "Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior." Journal of Retailing and Consumer Services 19, no. 5: 484-491.