Muhammad Ismail Mohmand

Prof. Dr. Muhammad Ismail Mohmand

orcid

Research Focus & Metrics

Academic Career Length

4Years (2023-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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16 March 2023 in Sensors
Verified
Journal Article
Open access
PDF file
AUAsmat Ullah
Asmat Ullah
MMMuhammad Ismail Mohmand
Muhammad Ismail Mohmand
HHHameed Hussain
Hameed Hussain
SJSumaira Johar
Sumaira Johar
IKInayat Khan
Inayat Khan
Shamsul HudaShamsul Huda
Shamsul Huda
Customer segmentation has been a hot topic for decades, and the competition among businesses makes it more challenging. The recently introduced Recency, Frequency, Monetary, and Time (RFMT) model used an agglomerative algorithm for segmentation and a dendrogram for clustering, which solved the problem. However, there is still room for a single algorithm to analyze the data’s characteristics. The proposed novel approach model RFMT analyzed Pakistan’s largest e-commerce dataset by introducing k-means, Gaussian, and Density-Based Spatial Clustering of Applications with Noise (DBSCAN) beside agglomerative algorithms for segmentation. The cluster is determined through different cluster factor analysis methods, i.e., elbow, dendrogram, silhouette, Calinsky–Harabasz, Davies–Bouldin, and Dunn index. They finally elected a stable and distinctive cluster using the state-of-the-art majority voting (mode version) technique, which resulted in three different clusters. Besides all the segmentation, i.e., product categories, year-wise, fiscal year-wise, and month-wise, the approach also includes the transaction status and seasons-wise segmentation. This segmentation will help the retailer improve customer relationships, implement good strategies, and improve targeted marketing.