Following the outbreak of the COVID-19 pandemic, some hotels have introduced a new service model called contactless service. This paper unpacks this new hospitality landscape through a random sample of 510 valid responses collected at a smart hotel in Taiwan in June 2020 and discusses the emergent insights through Multiple Linear Regression (MLR). The findings revealed that (1) Sense experience (SE), feel experience (FE), and relate experience (RE) were all positively impacting information sharing (IS); (2) Sense experience (SE) and feel experience (FE) positively affected satisfaction (CS). The positive adjustment of the relationship between the sense experience (SE) and the related experience (RE) for information sharing (IS) is regulated by the outbreak event disruption (ED). Intelligence operation (IO) is a significant mediating effect among five-sense experiences, customer satisfaction, and information sharing. This paper analyzes empirical data and provides insights that illuminate the nuances of customer experiences with contactless hospitality service.

The present study examined why live-stream commerce is superior to traditional e-commerce since its retail sales have been booming in China and the communication style with live broadcast technology is entirely different. An integrated model was employed to predict the drivers or restraints of this new business model to substantiate the existence of a lacuna in understanding individual and situational influences. The research described a study that used a combination of information processing theory and flow theory within a Stimulus-Organism-Response (S-O-R) framework to investigate how individual factors and situational factors influence the experience of flow. An integrated model was proposed that stimuli such as individual (i.e., perceived interactivity) and situational influences (i.e., dynamic characteristics and atmosphere clues) can elicit the intrinsic states of organisms (i.e., immersive experience and social interaction), which then result in a response (i.e., online purchase intention). Some shoppers with live-streaming experiences in China were invited to participate in online surveys in 2020. The structural equation modeling results (n = 408) show that atmosphere clues and perceived interactivity of streaming attributes can contribute to both immersive experience and social interaction, predicting consumers’ intention to transact in the new e-commerce. However, the current dynamic/situational infrastructures can only improve the immersive experience but do not assure effective social interaction, leading to the need for continuous tasks in digital development and the directions for future research.

Although the health belief model (HBM) has been widely applied in health behavior research, it cannot fully account for dietary supplement (DS) consumption. This study proposed a second-stage moderation model to empirically examine the mediating role of product knowledge and the moderating effects of trust and distrust in the HBM. Surveys were conducted both online and offline in first-tier Chinese cities; 768 effective samples were collected. Structural equation modeling was employed to test the hypotheses. The findings indicated that perceived susceptibility was a better predictor of attitude toward DS products. Second, perceived susceptibility’s effect on product attitude occurred through product knowledge. Third, trust in manufacturers positively affected product knowledge’s effect on product attitude. Based on these findings, to promote DS consumption, marketers can leverage consumers’ perceived susceptibility to illness, associate the benefits and efficacy of DSs with consumers’ health knowledge, and emphasize their production of high-quality DSs.

Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was used to analyze research data. First, green product awareness did not influence organic food purchase intentions. Second, organic labeling awareness and food safety attitudes mediated the relationship between green product awareness and organic food purchase intentions. The findings indicate that organic labeling awareness and food safety attitudes directly influenced consumers’ organic food purchase intentions while they were aware of green products.