Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was used to analyze research data. First, green product awareness did not influence organic food purchase intentions. Second, organic labeling awareness and food safety attitudes mediated the relationship between green product awareness and organic food purchase intentions. The findings indicate that organic labeling awareness and food safety attitudes directly influenced consumers’ organic food purchase intentions while they were aware of green products.

The purpose of this study is to explore the purchase behaviour of consumers as it relates to the price and quality of remanufactured products. This study utilises the theoretical framework of the theory of reasoned action to analyse the following variables: two independent variables such as quality and price, one moderating variable such as purchase intention, one mediating variable such as income, and one dependent variable such as purchase behaviour. The research sample consisted of 451 participants. The data collection period took place over a four-week period at train stations and shopping malls in Shanghai, China. The results conclude that the purchase behaviour of consumers for remanufactured product is affected by their purchase intention. Also, the income of consumers moderates the effect between their purchase intention and purchase behaviour. Furthermore, price affects the purchase intention of consumers while quality does not affect their purchase intention as much as the product's price.

Purpose: This study is based on the regulatory focus theory and conservation of resources theory to examine how information confusion leads to users’ discontinuous usage intention of social networking sites (SNSs), with the mediating mechanisms of users’ motivation and affectivity.Design/methodology/approach: Data were obtained from 270 users in different SNSs in Vietnam. Structural equation modeling was used to analyze the sample data and test the hypotheses.Findings: Results show that information confusion has a positive influence on discontinuous usage intention, and prevention focus positively mediates this relationship. Furthermore, the negative affectivity positively mediates the link between information confusion and discontinuous usage intention and that between prevention focus and discontinuous usage intention. In addition, prevention focus and negative affectivity together play a serial mediating effect in the link between information confusion and discontinuous usage intention.Originality/value: This study extends the regulatory focus theory and conservation of resources theory to validate a model that explains the transitional process of users’ motivation and affectivity in the link between information confusion and discontinuous usage intention of SNSs. The findings of this study provide implications for academic researchers and business managers of SNSs to understand and make better decisions to retain their users.