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Hyo Chang
Department of Hospitality and Retail Management, Texas Tech University, Lubbock, TX 79409, USA

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Journal article
Published: 29 July 2021 in Sustainability
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Consumers and professionals realize the importance of adopting social and environmental responsibility, but it is not easy for companies to implement transparent sustainability strategies that consumers can trust. Thus, it is often hard for consumers to compare brands to make conscious sustainability decisions. Blockchain technology is proposed as a bridge between ecolabels and industry initiatives as this technology provides the transparency of sustainable business practices. The objective of this study is to examine the effects of effectiveness, knowledge of the sustainability initiative, and trust in claims made by a company in ecolabels (i.e., traditional and blockchain ecolabels) on intention to buy products by comparing Generations X and Y. A total of 200 participants completed the survey. The results indicated that both the trust and knowledge measures were higher for the blockchain label than for the traditional ecolabel for Generation Y. Thus, the companies should determine how to effectively integrate this technology to the mutual benefit of the retailer and consumer by different generations.

ACS Style

Rebekkah Navas; Hyo Chang; Samina Khan; Jo Chong. Sustainability Transparency and Trustworthiness of Traditional and Blockchain Ecolabels: A Comparison of Generations X and Y Consumers. Sustainability 2021, 13, 8469 .

AMA Style

Rebekkah Navas, Hyo Chang, Samina Khan, Jo Chong. Sustainability Transparency and Trustworthiness of Traditional and Blockchain Ecolabels: A Comparison of Generations X and Y Consumers. Sustainability. 2021; 13 (15):8469.

Chicago/Turabian Style

Rebekkah Navas; Hyo Chang; Samina Khan; Jo Chong. 2021. "Sustainability Transparency and Trustworthiness of Traditional and Blockchain Ecolabels: A Comparison of Generations X and Y Consumers." Sustainability 13, no. 15: 8469.

Journal article
Published: 02 June 2021 in Electronics
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Measuring body sizes accurately and rapidly for optimal garment fit detection has been a challenge for fashion retailers. Especially for apparel e-commerce, there is an increasing need for digital and convenient ways to obtain body measurements to provide their customers with correct-fitting products. However, the currently available methods depend on cumbersome and complex 3D reconstruction-based approaches. In this paper, we propose a novel smartphone-based body size measurement method that does not require any additional objects of a known size as a reference when acquiring a subject’s body image using a smartphone. The novelty of our proposed method is that it acquires measurement positions using body proportions and machine learning techniques, and it performs 3D reconstruction of the body using measurements obtained from two silhouette images. We applied our proposed method to measure body sizes (i.e., waist, lower hip, and thigh circumferences) of males and females for selecting well-fitted pants. The experimental results show that our proposed method gives an accuracy of 95.59% on average when estimating the size of the waist, lower hip, and thigh circumferences. Our proposed method is expected to solve issues with digital body measurements and provide a convenient garment fit detection solution for online shopping.

ACS Style

Kamrul Foysal; Hyo-Jung Chang; Francine Bruess; Jo-Woon Chong. Body Size Measurement Using a Smartphone. Electronics 2021, 10, 1338 .

AMA Style

Kamrul Foysal, Hyo-Jung Chang, Francine Bruess, Jo-Woon Chong. Body Size Measurement Using a Smartphone. Electronics. 2021; 10 (11):1338.

Chicago/Turabian Style

Kamrul Foysal; Hyo-Jung Chang; Francine Bruess; Jo-Woon Chong. 2021. "Body Size Measurement Using a Smartphone." Electronics 10, no. 11: 1338.

Journal article
Published: 05 January 2021 in Electronics
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The apparel e-commerce industry is growing day by day. In recent times, consumers are particularly interested in an easy and time-saving way of online apparel shopping. In addition, the COVID-19 pandemic has generated more need for an effective and convenient online shopping solution for consumers. However, online shopping, particularly online apparel shopping, has several challenges for consumers. These issues include sizing, fit, return, and cost concerns. Especially, the fit issue is one of the cardinal factors causing hesitance and drawback in online apparel purchases. The conventional method of clothing fit detection based on body shapes relies upon manual body measurements. Since no convenient and easy-to-use method has been proposed for body shape detection, we propose an interactive smartphone application, “SmartFit”, that will provide the optimal fitting clothing recommendation to the consumer by detecting their body shape. This optimal recommendation is provided by using image processing and machine learning that are solely dependent on smartphone images. Our preliminary assessment of the developed model shows an accuracy of 87.50% for body shape detection, producing a promising solution to the fit detection problem persisting in the digital apparel market.

ACS Style

Kamrul H. Foysal; Hyo Jung Chang; Francine Bruess; Jo Woon Chong. SmartFit: Smartphone Application for Garment Fit Detection. Electronics 2021, 10, 97 .

AMA Style

Kamrul H. Foysal, Hyo Jung Chang, Francine Bruess, Jo Woon Chong. SmartFit: Smartphone Application for Garment Fit Detection. Electronics. 2021; 10 (1):97.

Chicago/Turabian Style

Kamrul H. Foysal; Hyo Jung Chang; Francine Bruess; Jo Woon Chong. 2021. "SmartFit: Smartphone Application for Garment Fit Detection." Electronics 10, no. 1: 97.

Conference paper
Published: 28 December 2020 in Pivoting for the Pandemic
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ACS Style

Hyo Jung (Julie) Julie Chang; Karli Scott; Tun-Min Catherine Jai. It’s an Influencer’s World & We’re All Just Living in It: How Can Fashion Influencers Build Their Community with a Generation Z Audience? Pivoting for the Pandemic 2020, 77, 1 .

AMA Style

Hyo Jung (Julie) Julie Chang, Karli Scott, Tun-Min Catherine Jai. It’s an Influencer’s World & We’re All Just Living in It: How Can Fashion Influencers Build Their Community with a Generation Z Audience? Pivoting for the Pandemic. 2020; 77 (1):1.

Chicago/Turabian Style

Hyo Jung (Julie) Julie Chang; Karli Scott; Tun-Min Catherine Jai. 2020. "It’s an Influencer’s World & We’re All Just Living in It: How Can Fashion Influencers Build Their Community with a Generation Z Audience?" Pivoting for the Pandemic 77, no. 1: 1.

Conference paper
Published: 28 December 2020 in Pivoting for the Pandemic
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ACS Style

Hyo Jung (Julie) Julie Chang; Mohammad Abu Nasir Rakib; Tun-Min Catherine Jai. Transformative Learning Connected to the Triple Bottom Line of Apparel Business Sustainability: A Thematic Analysis. Pivoting for the Pandemic 2020, 77, 1 .

AMA Style

Hyo Jung (Julie) Julie Chang, Mohammad Abu Nasir Rakib, Tun-Min Catherine Jai. Transformative Learning Connected to the Triple Bottom Line of Apparel Business Sustainability: A Thematic Analysis. Pivoting for the Pandemic. 2020; 77 (1):1.

Chicago/Turabian Style

Hyo Jung (Julie) Julie Chang; Mohammad Abu Nasir Rakib; Tun-Min Catherine Jai. 2020. "Transformative Learning Connected to the Triple Bottom Line of Apparel Business Sustainability: A Thematic Analysis." Pivoting for the Pandemic 77, no. 1: 1.

Conference paper
Published: 28 December 2020 in Pivoting for the Pandemic
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ACS Style

Hyo Jung (Julie) Julie Chang; Jaehan Min; Jieon Dokko; Mohammad Abu Nasir Rakib. A Typology of Online Shopping Consumers and Its Relation to Online Shopping Perception and Obsession. Pivoting for the Pandemic 2020, 77, 1 .

AMA Style

Hyo Jung (Julie) Julie Chang, Jaehan Min, Jieon Dokko, Mohammad Abu Nasir Rakib. A Typology of Online Shopping Consumers and Its Relation to Online Shopping Perception and Obsession. Pivoting for the Pandemic. 2020; 77 (1):1.

Chicago/Turabian Style

Hyo Jung (Julie) Julie Chang; Jaehan Min; Jieon Dokko; Mohammad Abu Nasir Rakib. 2020. "A Typology of Online Shopping Consumers and Its Relation to Online Shopping Perception and Obsession." Pivoting for the Pandemic 77, no. 1: 1.

Conference paper
Published: 28 December 2020 in Pivoting for the Pandemic
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ACS Style

Deborah C. Fowler; Haylie Hicks; Hyo Jung (Julie) Julie Chang; Tun-Min Catherine Jai. The Effects of Sustainability Perceptions on Perceived Values and Brand Love for Outdoor versus Fast Fashion Apparel Brands. Pivoting for the Pandemic 2020, 77, 1 .

AMA Style

Deborah C. Fowler, Haylie Hicks, Hyo Jung (Julie) Julie Chang, Tun-Min Catherine Jai. The Effects of Sustainability Perceptions on Perceived Values and Brand Love for Outdoor versus Fast Fashion Apparel Brands. Pivoting for the Pandemic. 2020; 77 (1):1.

Chicago/Turabian Style

Deborah C. Fowler; Haylie Hicks; Hyo Jung (Julie) Julie Chang; Tun-Min Catherine Jai. 2020. "The Effects of Sustainability Perceptions on Perceived Values and Brand Love for Outdoor versus Fast Fashion Apparel Brands." Pivoting for the Pandemic 77, no. 1: 1.

Conference paper
Published: 28 December 2020 in Pivoting for the Pandemic
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ACS Style

Francine Bruess; Hyo Jung (Julie) Julie Chang; Jo Woon Chong; Kamrul Foysal. Retail Technologies Leading Resurgence for Small Independent Fashion Retailers: A Thematic Analysis Related to the TOE Framework. Pivoting for the Pandemic 2020, 77, 1 .

AMA Style

Francine Bruess, Hyo Jung (Julie) Julie Chang, Jo Woon Chong, Kamrul Foysal. Retail Technologies Leading Resurgence for Small Independent Fashion Retailers: A Thematic Analysis Related to the TOE Framework. Pivoting for the Pandemic. 2020; 77 (1):1.

Chicago/Turabian Style

Francine Bruess; Hyo Jung (Julie) Julie Chang; Jo Woon Chong; Kamrul Foysal. 2020. "Retail Technologies Leading Resurgence for Small Independent Fashion Retailers: A Thematic Analysis Related to the TOE Framework." Pivoting for the Pandemic 77, no. 1: 1.

Conference paper
Published: 28 December 2020 in Pivoting for the Pandemic
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ACS Style

Hyo Jung (Julie) Julie Chang; Nancy J. Hodges; Su-Jeong Hwang Hwang Shin. Exploring Caregivers’ Clothing Choices for Individuals with Severe Alzheimer’s Disease: An Application of the Theories of Self-Complexity and Choosing for Others. Pivoting for the Pandemic 2020, 77, 1 .

AMA Style

Hyo Jung (Julie) Julie Chang, Nancy J. Hodges, Su-Jeong Hwang Hwang Shin. Exploring Caregivers’ Clothing Choices for Individuals with Severe Alzheimer’s Disease: An Application of the Theories of Self-Complexity and Choosing for Others. Pivoting for the Pandemic. 2020; 77 (1):1.

Chicago/Turabian Style

Hyo Jung (Julie) Julie Chang; Nancy J. Hodges; Su-Jeong Hwang Hwang Shin. 2020. "Exploring Caregivers’ Clothing Choices for Individuals with Severe Alzheimer’s Disease: An Application of the Theories of Self-Complexity and Choosing for Others." Pivoting for the Pandemic 77, no. 1: 1.

Conference paper
Published: 28 December 2020 in Pivoting for the Pandemic
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ACS Style

Hyo Jung (Julie) Julie Chang; Rebekkah Navas; Samina Khan. Sustainability Transparency and Trustworthiness of Blockchain: A Comparison of Generations X and Y Fashion Customers. Pivoting for the Pandemic 2020, 77, 1 .

AMA Style

Hyo Jung (Julie) Julie Chang, Rebekkah Navas, Samina Khan. Sustainability Transparency and Trustworthiness of Blockchain: A Comparison of Generations X and Y Fashion Customers. Pivoting for the Pandemic. 2020; 77 (1):1.

Chicago/Turabian Style

Hyo Jung (Julie) Julie Chang; Rebekkah Navas; Samina Khan. 2020. "Sustainability Transparency and Trustworthiness of Blockchain: A Comparison of Generations X and Y Fashion Customers." Pivoting for the Pandemic 77, no. 1: 1.

Conference paper
Published: 15 December 2019 in Risk and Reward
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Pattern-making activities have great potential to act as an effective means to enhance spatial abilities of individuals. This is because the ability to visualize a garment (e.g., how it will fit and move on a 3D body) is a vital step of the apparel construction. In addition, the use of virtual technology has recently gained traction as an attractive tool in enhancing cognitive skills of patients – such as Alzheimer Disease’s patients. Therefore, virtual pattern-making activities can stimulate the minds of individuals with spatial ability impairment in the direction to enhance that ability. However, no prior study has utilized the apparel design concepts as a clinical method for individuals with spatial ability impairment. Therefore, this study will expand the dimension of apparel design discipline to the clinical area and provide innovative insights to the apparel, clinical, and psychological fields.

ACS Style

Hyo Jung (Julie) Julie Chang; Seoha Min. Exploring Clinical Use of Apparel Design Activities: Enhancing Spatial Ability Through Virtual Apparel Pattern-making. Risk and Reward 2019, 76, 1 .

AMA Style

Hyo Jung (Julie) Julie Chang, Seoha Min. Exploring Clinical Use of Apparel Design Activities: Enhancing Spatial Ability Through Virtual Apparel Pattern-making. Risk and Reward. 2019; 76 (1):1.

Chicago/Turabian Style

Hyo Jung (Julie) Julie Chang; Seoha Min. 2019. "Exploring Clinical Use of Apparel Design Activities: Enhancing Spatial Ability Through Virtual Apparel Pattern-making." Risk and Reward 76, no. 1: 1.

Journal article
Published: 29 March 2019 in Fashion and Textiles
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Marketers use celebrity endorsements to make advertisements believable and to enhance consumer recognition of the brand name. However, once a direct link has been formed from a celebrity to a brand, the negative information about the celebrity may reflect on to the endorsed brand. Applying the S-O-R model and the balance theory, the purpose of this study is to investigate the effects of celebrity-brand congruence and publicity on consumers’ attitudes toward the celebrity and brand as well as their buying intention. A survey of a 2 (congruence vs. incongruence) × 2 (positive vs. negative publicity) experimental design was conducted for this study. A total of 120 female Millennial consumers answered the survey and 105 surveys with usable data were collected. The mean age of the participants was 24 years old (SD = 3.28). Results found that the celebrity-brand congruence and publicity play a significant role in consumer behavior related to attitudes toward the celebrity and brand/product, as well as buying intention. Thus, retail marketers need to allocate more investigation into celebrity endorsements that match with brand image that can lead to long-term, positive partnerships.

ACS Style

Jae Han Jay Min; Hyo Jung Julie Chang; Tun-Min (Catherine) Jai; Morgan Ziegler. The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior. Fashion and Textiles 2019, 6, 10 .

AMA Style

Jae Han Jay Min, Hyo Jung Julie Chang, Tun-Min (Catherine) Jai, Morgan Ziegler. The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior. Fashion and Textiles. 2019; 6 (1):10.

Chicago/Turabian Style

Jae Han Jay Min; Hyo Jung Julie Chang; Tun-Min (Catherine) Jai; Morgan Ziegler. 2019. "The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior." Fashion and Textiles 6, no. 1: 10.

Journal article
Published: 29 January 2018 in International Journal of Retail & Distribution Management
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Purpose Consumers’ environmental behaviours are not only the result of their positive attitudes towards environments, but also different reasons and motivations exist. Thus, the purpose of this paper is to find out important factors affecting sustainable apparel buying behaviour. Applying the theory of planned behaviour (TPB), this study further examines how knowledge about sustainable apparel, perceived money availability, and perceived accessibility to the store influence sustainable apparel consumption. Design/methodology/approach Using a purposive college student sample, 235 usable responses were collected to answer the questions. An exploratory factor analysis with principal component analysis was first performed followed by confirmatory factor analysis, and a structural equation modelling analysis. Findings Results revealed that the TPB was successfully applied in the context of sustainable apparel buying behaviour. Furthermore, it was found that consumers’ perceived money availability and perceived store accessibility are important factors that affect control beliefs and sustainable consumption. Research limitations/implications This study found the needs of educating college students for contexts of environmental apparel and textiles issues. Originality/value Even though previous literature often found the gap between the behavioural intentions and the actual behaviour, this study found the respondents of this study walk their talk. This study successfully applied the TPB to explain consumers’ sustainable apparel buying behaviour.

ACS Style

Hyo Jung Chang; Kittichai (Tu) Watchravesringkan. Who are sustainably minded apparel shoppers? An investigation to the influencing factors of sustainable apparel consumption. International Journal of Retail & Distribution Management 2018, 46, 148 -162.

AMA Style

Hyo Jung Chang, Kittichai (Tu) Watchravesringkan. Who are sustainably minded apparel shoppers? An investigation to the influencing factors of sustainable apparel consumption. International Journal of Retail & Distribution Management. 2018; 46 (2):148-162.

Chicago/Turabian Style

Hyo Jung Chang; Kittichai (Tu) Watchravesringkan. 2018. "Who are sustainably minded apparel shoppers? An investigation to the influencing factors of sustainable apparel consumption." International Journal of Retail & Distribution Management 46, no. 2: 148-162.

Journal article
Published: 10 November 2017 in Journal of Hospitality and Tourism Management
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The spa industry has been growing rapidly in Thailand since the 1990s (Hirankitti, Mechinda, & Manjing, 2009). Being that employee productivity is a primary factor driving the success of a business, it is important to understand how employees are motivated, engaged, and retained at the work place. Therefore, the goal of this research study is to explore attitudes and levels of job satisfaction among Thai spa therapists working at day spas. An in-depth interview process was used as the primary qualitative research method for this study. Fifteen interviews were given and from a thematic analysis of the data, five themes emerged. These themes included strong open relationships in the workplace, tangible benefits, deeply rewarding career beyond financial benefits, involvement in day spa development process, and job perception conflict. Spa therapists' internal fulfillment was generated through good relationships with spa operators, co-workers, and customers as well as through involvement in the decision making process. Expectancy theory provides a model that helps explain the results of this study. Through a continuous motivation-effort-reward cycle, employees develop feelings of being satisfied with their jobs. Therefore, it is important for spa employers to be aware of the needs of their employees and to create opportunities for employees to successfully meet those needs in order to increase job satisfaction and work performance.

ACS Style

Chompoonut Suttikun; Hyo Jung Chang; Hamilton Bicksler. A qualitative exploration of day spa therapists' work motivations and job satisfaction. Journal of Hospitality and Tourism Management 2017, 34, 1 -10.

AMA Style

Chompoonut Suttikun, Hyo Jung Chang, Hamilton Bicksler. A qualitative exploration of day spa therapists' work motivations and job satisfaction. Journal of Hospitality and Tourism Management. 2017; 34 ():1-10.

Chicago/Turabian Style

Chompoonut Suttikun; Hyo Jung Chang; Hamilton Bicksler. 2017. "A qualitative exploration of day spa therapists' work motivations and job satisfaction." Journal of Hospitality and Tourism Management 34, no. : 1-10.

Journal article
Published: 14 March 2016 in Tourism and Hospitality Research
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Bangkok, Thailand is in a unique position to benefit economically and has become one of the world’s most popular tourist destinations, due to its function as a hub for international travel in Southeast Asia. Thus, this study examines how past experiences, age, income, gender, education level, occupation, and regions affect international tourists’ reasons to visit Bangkok. After conducting chi-square analysis on 400 participants, significant differences were found among the varying income levels, occupations, education levels, and regions of origin and their reasons for visiting Bangkok. However, no significant differences were found based on age and gender regarding reasons to visit Bangkok. As far as regions of origin, Europeans were most likely to visit Bangkok as a stopover in route to another destination. This lays the foundations for further research focusing on what Bangkok can do to increase their status as a destination for European travelers.

ACS Style

Chompoonut Suttikun; Hyo Jung Chang; C. Stephanie Acho; McDaniel Ubi; Hamilton Bicksler; Rosechongporn Komolsevin; Srisuda Chongsithiphol. Sociodemographic and travel characteristics affecting the purpose of selecting Bangkok as a tourist destination. Tourism and Hospitality Research 2016, 18, 152 -162.

AMA Style

Chompoonut Suttikun, Hyo Jung Chang, C. Stephanie Acho, McDaniel Ubi, Hamilton Bicksler, Rosechongporn Komolsevin, Srisuda Chongsithiphol. Sociodemographic and travel characteristics affecting the purpose of selecting Bangkok as a tourist destination. Tourism and Hospitality Research. 2016; 18 (2):152-162.

Chicago/Turabian Style

Chompoonut Suttikun; Hyo Jung Chang; C. Stephanie Acho; McDaniel Ubi; Hamilton Bicksler; Rosechongporn Komolsevin; Srisuda Chongsithiphol. 2016. "Sociodemographic and travel characteristics affecting the purpose of selecting Bangkok as a tourist destination." Tourism and Hospitality Research 18, no. 2: 152-162.

Research article
Published: 06 November 2015 in Tourism Analysis
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ACS Style

Chompoonut Suttikun; Hyo Jung Chang; Rosechongporn Komolsevin; Srisuda Chongsithiphol. An Investigation of Environmental and Situational Factors Affecting Tourists' Behavioral Intention to Choose Bangkok as their Final Destination. Tourism Analysis 2015, 20, 523 -537.

AMA Style

Chompoonut Suttikun, Hyo Jung Chang, Rosechongporn Komolsevin, Srisuda Chongsithiphol. An Investigation of Environmental and Situational Factors Affecting Tourists' Behavioral Intention to Choose Bangkok as their Final Destination. Tourism Analysis. 2015; 20 (5):523-537.

Chicago/Turabian Style

Chompoonut Suttikun; Hyo Jung Chang; Rosechongporn Komolsevin; Srisuda Chongsithiphol. 2015. "An Investigation of Environmental and Situational Factors Affecting Tourists' Behavioral Intention to Choose Bangkok as their Final Destination." Tourism Analysis 20, no. 5: 523-537.