As people develop higher standards for the beauty of urban architecture, more and more architectural designs are exploring sources of natural lighting, such as glass curtain walls and glass domes. However, the pursuit of architectural design aesthetics introduces glare into buildings, which can be uncomfortable and even dangerous for health. Scholars in related fields have carried out many theoretical studies and design activities based on this problem. In this study, we focus on issues of glare in public buildings, aiming to improve light comfort by solving this problem. First, we propose an improved design strategy based on IDEO design thinking by adding the step of diverging from the design scheme. Second, guided by the results of a questionnaire survey and light environment simulations, we avoided the subjective simplicity of the traditional design process. Third, taking the main library of Shanghai Jiao Tong University as an example, we designed a movable sunshade that could effectively reduce glare effects and improve visual comfort, which improved the light comfort in public buildings. The simulation results show that the proposed design can be useful in buildings to effectively control glare and improve visual comfort and health.
With increasing public health awareness and the unprecedented global health crisis, consumers' demand for in vitro diagnostic (IVD) reagents is gradually increasing. However, consumer mistrust remains a significant barrier to purchasing and using IVD products. Pharmaceutical companies and governments prioritizing direct-to-consumer (DTC) marketing have recognized the impact of visual packaging elements on consumer perception. Thus, we researched whether visual packaging elements systematically influence consumers' perceived credibility of IVD products' credence attributes, namely, their ability to protect personal and public health. Combining previous related studies, this study was conducted experimentally with rapid diagnostic test (RDT) kits, assuming that the visual elements (i.e., typeface, color, pattern, and information) of packaging can influence consumers' perceived credibility of RDT kits and explored which elements are more credible. Questionnaires were randomly selected and assigned to 216 participants. The results indicated that all four elements influenced the participants’ perceived credibility. Specifically, a sans serif typeface, realistic pattern, chromatic color, and more information made the participants feel more credible. Our research results fill a gap in the consumer perception of over-the-counter (OTC) pharmaceutical products by providing new insights into dissecting consumer perceptions. This offers a novel design strategy for online and offline marketing and promotional efforts by different companies and governmental organizations.
This study empirically examines the relationship between executive compensation and mergers and acquisitions (M&A) behaviors by identifying the influence of short- and long-term incentive on the propensity and scale of M&A. When the short-term incentive is insufficient, M&A behaviors serve as a beneficial compensation mechanism. Thus, lack of executives’ incentive promotes the propensity to engage in M&A and significantly affects the scale of M&A. With regard to long-term incentives, M&A behaviors serve as a beneficial creation mechanism. Shareholding of executives promotes M&A propensity, and does not significantly affect the scale of M&A. This study significantly contributes to research in M&A behaviors by revealing the beneficial distribution mechanisms of M&A behaviors.
About Me
Associate Professor of School of Design, Shanghai Jiao Tong University.
Associate Professor of School of Design, Shanghai Jiao Tong University.