The main theoretical hypotheses for studying the characteristics of the influence of information technology on electronic marketing are considered. Using methodological analysis and scientific synthesis, the key components of the strategy and the main trends in the modification of electronic marketing are identified. It is substantiated that the introduction of innovative business management tools in order to optimize business processes and increase profitability leads to a change in the marketing strategy. The influence of information technology on the main trends in changes in electronic marketing has been revealed. The main channels of electronic marketing are argued using information technologies, on the basis of which the main tools of electronic marketing are structured. Methodological approaches to economic and mathematical forecasting of trends in electronic marketing modification under the influence of information technology have been developed, with justification of costs and profitability of implementation. The results obtained and scenarios for forecasting long-term trends in the modification of electronic marketing under the influence of information technology for the next 5 years can be applied in practice when strategically planning a company's marketing.

The main goal of the study is to identify global digital e-marketing trends in the world. The paper discusses the main aspects of the functioning of companies on the basis of the formation of the classical concept of marketing. The main constituent elements of the classical marketing concept, its advantages and disadvantages are highlighted. Based on the structuring of the main theoretical aspects of marketing development, the evolution of marketing concepts with historical aspects and their characteristics has been formed. The necessity of rethinking the existing business models of companies, which should be based on innovative e-marketing tools, is argued. The main ways and types of transformation of the classical concept of marketing in modern business conditions are highlighted. It has been shown that constant modernization, optimization and improvement of the efficiency of business processes are ensured through the implementation of key elements of e-marketing. Based on a critical analysis and generalization of existing approaches in organizing marketing activities, it is substantiated that ensuring the competitive position of a company on a world level is impossible without the use of e-marketing. The global trends of digitalization of e-marketing in the world were considered and identified. The presented goal is achieved by using the tools of economic and statistical analysis of modern trends in the development of e-marketing and a theoretical and methodological approach to identifying and structuring the main development trends, their directions, and main types. The obtained results of economic and statistical forecasting can be applied in practice in the formation of a company's marketing strategy, taking into account modern trends in the development of innovations.

Purpose. The purpose of this article is to study the nature, main trends and problematic aspects of realization of the export potential of agricultural production in the countries of South America, OECD, North America and Europe in the context of aggravating food crisis. Methodology / approach. Theoretical and empirical methods of cognition are used in their dialectical combination. The main methods used in this study are statistical analysis, index, graphical and analytical methods, methods for estimating structural dynamic shifts, comparisons and monographic method. The study also involved general methods of economic research, in particular: theoretical generalization and comparison, induction and deduction are used in revealing the content of the export potential of agricultural production, drawing conclusions; the current condition and tendencies of development of export of agricultural products is estimated by means of synthesis and the economic analysis; graphic, economic, statistical and interstate comparisons are used to analyse the export of agricultural products; statistical methods (grouping) are applied to assess the domestic and external export potential of agricultural products in the regional context. The influence of external and domestic export potential on wheat exports is studied by regression analysis. Results. The need to ensure food security by countries around the world urges the importance of the agricultural sector as a catalyst for economic development, sources of foreign exchange earnings, investment direction, etc. The study of agricultural specialization led to the conclusion that wheat and sugar are goods with the highest export potential. It is substantiated that the countries of South America, OECD, North America and Europe have the highest level of fulfilment of export potential of agricultural production, and African countries are import-dependent. Besides, the low export orientation of Africa and Asia due to the peculiarities of their natural and climatic conditions is established based on the assessment of export-import operations in the regional context. The internal and external export potential of each of the regions is analysed. The direct correlation between the exports volume and area of land used for wheat cultivation, as well as with its yield, was established through the correlation and regression analysis. Originality / scientific novelty. The scientific novelty of the results of the study is that the authors were the first who carried out a comprehensive analysis of the potential capacity and ability to increase exports of agricultural products in the world and by product groups. The essence and features of economic representation of export potential of agricultural products at the international and national levels are determined. The main factors influencing the development of the export potential of agricultural products in the regional context are outlined and their influence is investigated by carrying out the regression analysis. The study of domestic and foreign export potential by regions of the world is further developed. Practical value / implications. The analysis of the internal and external export potential of agricultural production was carried out in the regional context, which resulted in the identification of the main recommendations for increasing their level in order to enhance the development of the agro-industrial sector of the economy.

The main purpose of the study is to develop scientific and methodological aspects of assessing the transformation of the target indicators of the economic development of countries, the argumentation of the impact of information technology on the economic growth of countries using the tools of multidimensional cluster analysis. The object of the study is the models of economic development of countries and the assessment of the impact of ICT on them. The relevance and necessity of studying this issue lies in the development of scientific and methodological aspects for assessing the transformation of the target indicators of the economic development of countries. The main results of the study are characterized by the following: the main types of modern economic models are systematized, which made it possible to highlight their features and specifics of application in different countries of the world, depending on the political and socio-economic directions of development; it is substantiated that the key factor of sustainable development of the country is economic growth; for the first time, the specifics of the transformation of the main indicators of the economic development of countries under the influence of innovative information technologies are argued. The presented results made it possible to form the scientific and methodological aspects of conducting a multidimensional cluster analysis of the transformation of the target indicators of the economic development of countries, which ensured the identification of homogeneous groups of clusters of countries by the level of economic development (global indices of economic development of countries), taking into account the peculiarities of their functioning and development strategies. The practical application of the research results will ensure the effectiveness of the formation of economic policies and strategies for the economic development of countries, taking into account the application of the developed scientific and methodological aspects

The main goal of the article is to formalize the key business models of marketing of modern companies and substantiate the key stages, types and trends of development. The relevance and need to pay significant attention to the marketing digital business model when organizing a business is substantiated. Using structural and logical analysis and criticism of scientific research, the essence, advantages and disadvantages are determined, the main blocks, stages and key elements of the structure of business models of modern companies are argued. It has been proven that marketing digital business models serve as a logical and visual plan for organizing all business processes of companies from production, marketing, sales and logistics to building a hierarchy of profitability. The key development trends are substantiated and the most popular business models of business organization in modern conditions are structured on the basis of scientific generalization, structural and logical analysis and mathematical modeling. Practical significance is characterized by the fact that the marketing business models of world-class companies are generalized and structured, taking into account their specifics and characteristics. Practical recommendations and key stages of building a company’s business model and its implementation into reality have been formed to achieve strategic business goals.