Red Kite Environment - Consultants in Tourism, Protected Area and Heritage Management, UK; EURAC Research, Centre for Advanced Studies, Bolzano-Bozen, Italy
Prof. Dr. Bernard Lane
Red Kite Environment - Consultants in Tourism, Protected Area and Heritage Management, UK; EURAC Research, Centre for Advanced Studies, Bolzano-Bozen, Italy
This paper charts the evolution of rural tourism in the developed world as an alternative tourism form, popular since the 1970s with the market and with policy makers as a rural regeneration and conservation tool. It outlines parallels with the Butler tourism area life cycle: emergence; volume growth, complexity and geographical spread; followed by problems arising from increasing competition, lack of governance and leadership, societal change and technical developments. Research responses to rural tourism's growth and change are examined, analysing 1848 articles published since 2000 by interrogating Scopus to reveal responses by subject category and geographic distribution. The papers in the Journal of Sustainable Tourism’s new rural tourism Special Issue are discussed, noting how researchers have explored the conversion of rural tourism from sightseeing to numerous experiential activities, together with papers discussing governance, leadership, networking, product development and marketing. The paper concludes by calling for the research-led creation of a New Generation Rural Tourism, based on informed destination development and management, better understanding of markets and modern marketing, and professional approaches to holistic and sustainability enhancing management. The formation of an international rural tourism research group to explore, assist and assess New Generation Rural Tourism is suggested.
15 November 2016 in Journal of Sustainable Tourism
(2017). Twenty-five years of sustainable tourism and the Journal of Sustainable Tourism: looking back and moving forward. Journal of Sustainable Tourism: Vol. 25, No. 1, pp. 1-9.
Societies collapse when there is an increasing natural resource scarcity and growing stratification of society into rich and poor. The neoliberal world of targets, business plans and short term economic justification in which we live exacerbates these risks to society. It is imperative to find new ways of governing natural ecosystems that protect them from these risks and allows usage that helps close the development gap. Tourism in Protected Areas (PAs) is one important vehicle to achieve sustainable conservation and development outcomes. This paper highlights that the increasing focus on promoting human activity, especially tourism, in and around PAs is increasingly enshrined in the mandate and governance structures of United Nations Educational, Scientific and Cultural Organisation natural World Heritage Sites and Biosphere Reserves. It reviews strategic planning, zoning, impact monitoring, and tourism management by analysing all 229 natural World Heritage Sites, revealing that both overall strategic planning and tourism planning in these sites need improvements, notably through more consistent monitoring systems. The paper concludes by exploring the benefits of embedding World Heritage Sites into Biosphere Reserves, with a particular focus on core zoning, regional product development, and improved monitoring standards, and suggests ways to disseminate good practice worldwide to all types of PAs.