Maria João Carneiro is Assistant Professor at the University of Aveiro (Portugal) and researcher at the Governance, Competitiveness and Public Policies Research Unit. She holds a PhD in Tourism and a Degree in Tourism Management and Planning, both from the University of Aveiro, and an MBA from the New University of Lisbon. Her research interests include consumer behaviour in tourism and competitiveness of tourism destinations. She published several book chapters and papers in international journals.