This study examines the effect of blockchain adoption on the agri-food supply chain. A systematic literature review approach was used to analyze and synthesize the findings from the existing literature, focusing on fundamental research themes, research gaps, and the direction of future research on the impact of blockchain adoption in the agri-food supply chain. Twenty-seven full-length articles were considered and thematically analyzed in this study. The authors identified eight themes from the literature, including factors responsible for blockchain adoption and new research areas such as digitalization and the impact after adoption. These themes shed light on the agri-food supply chain practices following the adoption of blockchain technology. Moreover, this study provides a foundation for strategic and policy initiatives in the agri-food industry involving blockchain technology. The findings indicate that critical factors driving blockchain technology adoption in the agri-food industry include ensuring food traceability and transparency, food safety and security, food supply and logistics, food integrity, environmental awareness, and reducing food waste. Additionally, this study highlights the importance of guidelines and policy-level involvement after adopting blockchain technology, particularly in facilitating accurate quantification and promoting digitalization to address challenges and streamline processes. The study concludes by suggesting future research avenues for blockchain technology in the supply chain domain.

This study investigates the perception-to-purchase journey by examining how consumer artificial intelligence (AI) literacy influences the effectiveness of AI-generated sponsored vlogs (AISVs), an emerging digital marketing format. Using survey data from 413 consumers and structural equation modeling, we develop and test the AI Literacy Perception–Decision Model (AILPDM). Results show that AI literacy affects information adoption through three pathways: emotional value, information usefulness, and source credibility. Separate SEM analyses further suggest that the direct effect of AI literacy on purchase intention was observed in experiential service AISVs, whereas in tangible product AISVs the effect operated mainly through information adoption. The AILPDM framework advances marketing theory by tracing a decision pathway from AI literacy, through perceived value and information adoption, to purchase intention, thereby demonstrating how technological competence evolves from a cost barrier into a cognitive resource that shifts source credibility evaluation from peripheral to central processing. For practitioners, the findings suggest differentiated strategies: Marketers of experiential services should emphasize anthropomorphic elements, whereas marketers of tangible products should prioritize technological transparency to foster consumer trust.

HRMARS is well established journal publisher based in Pakistan. It is publishing prominent journals in social sciences since 2011.

Ensuring integrity in a halal supplier is important for maintaining the trust of consumers who seek halal products. Any compromise in the integrity of the supplier can lead to a loss of confidence in the halal status of their products. In this review will identify what the main key finding will increase integrity in supplier and the objective of this review is to produce a comprehensive mapping next future research and the main themes related to halal supplier in food supply chain. Method: A scoping review of the literature was conducted between 2018 and 2023 using the Web of Science (WOS) and Scopus databases to identify what is the nature of published scientific literature on this topic. A total of 13 journal articles were identified for a full review. Result: Five themes were found from the literaturerelevant to food supply chain integrity through halal supplier. The main themes include perceive value, transparency, technology, standard of procedure and supplier integration. The review indicates that most of the studies are conducted in understanding the supplier efficiency in supply chain. Conclusion: The emergence of findings regarding suppliers in the halal food supply chain will assist in the investigation of halal providers, while also providing significant insights for researchers and practitioners in their respective fields. Moreover, these reviews will be helpful in the supervision of suppliers in the halal food supply chain. This offers future research to more comprehensive research is required to further investigate the performance of halal supplier in food supply chain.