Iuliana Petronela Gârdan is an Associate Professor at Spiru Haret University from Bucharest, where she gives lectures on marketing basics, brand management, services marketing and marketing programs. She was involved in multiple research projects in the field of healthcare marketing, entrepreneurship, industrial marketing, etc. She is implied as a reviewer for journals such as Marketing Intelligence and Planning, the International Journal of Marketing Studies and the Journal of e-Health Management, and for conferences such as the IBIMA International Conferences. She studied within the Institute for World Economy, Romanian Academy, holding a postdoctoral degree in the field of healthcare marketing. She has research interests in the field of services marketing, healthcare marketing, retail marketing, data analysis and marketing research. She is a member of the Internet Marketing Association, Marketing Science Institute, Next Level Purchasing Association and World Economics Association and is a former member of the Chartered Institute of Marketing, American Psychological Association and American Economic Association. She has published more than 65 articles in the field of healthcare marketing, services marketing, consumer behavior and retail marketing.