Iuliana Petronela Gârdan

Dr. Iuliana Petronela Gârdan

Spiru Haret University, Bucharest, Bucureşti, Romania
orcid

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 October 2020 in Management & Marketing
Verified
Journal Article
Open access
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CBClaudia Gabriela Baicu
Claudia Gabriela Baicu
IGIuliana Petronela Gârdan
Iuliana Petronela Gârdan
DGDaniel Adrian Gardan
Daniel Adrian Gardan
Gheorghe EpuranGheorghe Epuran
Gheorghe Epuran
The pandemic COVID-19 has severely affected the global economy. The strict lockdown measures have also changed the daily live, including consumer behavior in retail banking. In this context, the purpose of this paper is to investigate the impact of the COVID-19 crisis on consumer behavior in retail banking, with a special focus on the Romanian banking sector. To achieve our goal, we performed a survey among the Romanian consumers in retail banking, using as research method the field survey based on questionnaire. The final sample comprised 738 valid responses from the metropolitan area retail banking consumers. The research brings a fresh insight on retail banking services consumption during the pandemic and validates a conceptual model regarding the internet and mobile banking services acceptance. The research’ results highlighted, among others, that the variable concerning the perception of the COVID-19 pandemic effect on consumers’ lifestyle has a direct and positive influence on the variable regarding the attitude toward internet and mobile banking services, mediated by other variables like safety of internet and mobile banking use and trust in banks. Several social and managerial implications are also discussed, because it is possible that the tendency to use internet and mobile banking services will prevail even after the post pandemic stage, as new consumption behavior models are developing. Banks in Romania should increase their initiatives to offer financial education courses and online tutorials to familiarize customers with the use of digital channels. Banks should also improve communication with clients and design new products and services to increase the attractiveness of saving process. They should demonstrate flexibility in negotiating lending and refinancing conditions as well.

6 January 2023 in Energies
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Journal Article
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IGIuliana Petronela Gârdan
Iuliana Petronela Gârdan
AMAdrian Micu
Adrian Micu
CARMEN ADINA PASTIUCARMEN ADINA PASTIU
CARMEN ADINA PASTIU
Angela-Eliza MicuAngela-Eliza Micu
Angela-Eliza Micu
DGDaniel Adrian Gardan
Daniel Adrian Gardan
The use of renewable energy (RE) is considered one of the most important topics of discussion regarding sustainable consumption and environmental protection nowadays. More than ever, a new energy crisis is forming due to the effect of political and military conflicts that have already been in place for some time. Our research envisages using a sample of 1126 respondents for the validation of a theoretical model that highlights the complex relationship between specific variables, such as concern for the environment, knowledge about renewable energy, perceived utility regarding RE usage, ease of use regarding RE, attitude toward RE utilization and behavioral intentions to use RE. The results show that attitudes towards renewable energy consumption are strongly influenced by the other latent constructs with perceived utility, social influence and concern for the environment being among the most determining ones. Behavioral intentions and the actual consumption behavior for RE are more and more clearly expressed in terms of decisions regarding the type of renewable energy technology preferred by consumers, and correlations with variables such as the level of education and higher income are easily highlighted.

19 February 2025 in Frontiers in Education
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Journal Article
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IGIuliana Petronela Gârdan
Iuliana Petronela Gârdan
MMMagdalena Beatrice Manu
Magdalena Beatrice Manu
DGDaniel Adrian Gârdan
Daniel Adrian Gârdan
LNLucian Dragoș Leonard Negoiță
Lucian Dragoș Leonard Negoiță
CPCarmen Adina Paștiu
Carmen Adina Paștiu
AZAlina Zaharia
Alina Zaharia
There is an intense concern in various fields, in order to quantify in the most complete and explicit way the impact that the accelerated development of the technology that is the basis of AI has on education. A very special issue in this context is represented by the impact AI has on the teaching methods and techniques used by teachers. Still, in order to develop and refine new methods and techniques based on AI technology is necessary that perceptions and attitudes toward this technology in general and its application in education in special to become positive and people to be open to new experiences in using it. The present research explores how different variables like perception towards inclusion of Generative AI tools within teaching materials development, degree of familiarity, challenges of AI implementation in education, importance of AI within the teaching process, resilience to change can influence the perceived utility of AI in education fostering positive attitude towards it and usage intention among teachers. The results are showing that the influence exerted by the above variables can be assessed within an empirical model that can explain the intention of teachers to use effectively AI based tools at different levels of the didactic activity. Implications at the level of human resources management in education are also discussed.

DGDaniel Adrian Gardan
Daniel Adrian Gardan
Gheorghe EpuranGheorghe Epuran
Gheorghe Epuran
CARMEN ADINA PASTIUCARMEN ADINA PASTIU
CARMEN ADINA PASTIU
IGIuliana Petronela Gârdan
Iuliana Petronela Gârdan
DJDaniel Constantin JIROVEANU
Daniel Constantin JIROVEANU
DPDiana Magdalena Prihoancă
Diana Magdalena Prihoancă
In the context created by the COVID-19 pandemic, the aim of the research in this article is to highlight how the consumer experience is constructed, starting from the consumer’s attitudes—which we consider to be implicitly positive—and from the formation of habits of using mobile applications for food supply. Data were collected from 610 people—users of applications for food delivery in urban areas—in the spring of 2021, using a quantitative type of research in the form of a field survey based on questionnaire completion; for the model validation, we used confirmatory factor analysis. The online questionnaire link was sent out in April 2021, followed by the consumers’ completion of the questionnaire in the same month. The proposed theoretical model highlights the influence of variables that are specific for technology acceptance models on the perceived utility and development of implicit attitudes based on it, as well as the habits of using the application. The results of the research validate the proposed model, showing that attitudes in the form of an implicit-type attitudes developed in time are influencing habits and aid the development of a certain usage behavior depicted by a consumption experience that has specific content. Our paper contributes to a better understanding of the consumer experience development process within the context of technology acceptance in the field of food delivery services, emphasizing the importance of satisfying hedonic motivations as an integral part of the compensatory mechanisms determined by the effects of the pandemic.

23 November 2020 in Sustainability
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Journal Article
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CARMEN ADINA PASTIUCARMEN ADINA PASTIU
CARMEN ADINA PASTIU
Ionica OncioiuIonica Oncioiu
Ionica Oncioiu
DGDaniel Adrian Gardan
Daniel Adrian Gardan
SMSilvia Maican
Silvia Maican
IGIuliana Petronela Gârdan
Iuliana Petronela Gârdan
AMAndreea Cipriana Muntean
Andreea Cipriana Muntean
E-commerce’s latest trends, highlighted by the global phenomena of the COVID-19 pandemic, explicitly show substantial changes in the online consumers’ behavior as well. More and more specialists are talking about the emergence of a new paradigm in consumption, and of possible evolutions toward sustainable consumption. The purpose of this research is to investigate how the antecedents of e-loyalty have changed their effect on consumer attitudes and perceptions of e-commerce sites. The results, obtained through a structural model of 523 validated questionnaires of Romanian consumers of electronic and household appliances, show the importance of the effect of website accessibility, a factor that, until recently, exerted an influence mediated by other elements grouped either under the umbrella of site quality or site design. The model validated after the analysis shows the direct effect of the accessibility of the websites on e-loyalty, satisfaction and trust of the consumers. Based on the results, the value of this study lies in the fact that it presents arguments on how the boost of e-commerce systems leads to sales processes’ sustainability improvement and, to the same extent, the improvement of the ways for reporting sustainability using IT tools (online databases with customers, software integrated into e-commerce platforms, electronic financial management).

1 February 2019 in Amfiteatru Economic
Verified
Journal Article
Closed access
MAMihai Andronie
Mihai Andronie
DGDaniel Adrian Gardan
Daniel Adrian Gardan
IDIonel Dumitru
Ionel Dumitru
IGIuliana Petronela Gârdan
Iuliana Petronela Gârdan
IAIrina Elena Andronie
Irina Elena Andronie
CUCristian Uta
Cristian Uta