Dr. Leire Bastida is the head of the Advanced Interaction
Platform in the eServices area at TECNALIA. She received her PhD in Science
Computing from the University of Deusto in 2008 and a PMP certificate in 2011.
She then obtained an Executive MBA from ESEUNE in 2012 and her Master’s degree
in "Gamification and Transmedia Narrative" from IEBS in 2015. Dr.
Leire Bastida’s research mainly focuses on Human Factors, User Experience (UX),
person-centered design, gamification, and the Internet of Things (IoT).
Dr. Leire Bastida is the head of the Advanced Interaction
Platform in the eServices area at TECNALIA. She received her PhD in Science
Computing from the University of Deusto in 2008 and a PMP certificate in 2011.
She then obtained an Executive MBA from ESEUNE in 2012 and her Master’s degree
in "Gamification and Transmedia Narrative" from IEBS in 2015. Dr.
Leire Bastida’s research mainly focuses on Human Factors, User Experience (UX),
person-centered design, gamification, and the Internet of Things (IoT).