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The rapid growth of the organic food market in Italy and in other developed countries has drawn the attention of researchers and practitioners. The diffusion of pro-environmental concerns and sustainable lifestyles among consumers are often cited as two of the main drivers of the increase in demand for organic food products. Consequently, unveiling the factors that influence consumers’ demand of, and preference for organic food is essential for all the actors involved in the supply chain. This paper presents the results of a research model which relates organic food purchase intention to consumers’ green consciousness, health motivations, food safety concerns, organic product knowledge, family and social context and perception of the intrinsic quality of food. A questionnaire, based on the Theory of Planned Behavior (TPB) and the extant literature on organic food choice, was developed and presented to a sample of 600 Italian consumers. Causal relations among variables were then tested using Structural Equation Modelling. The results suggest that, besides the existence of green consciousness, other variables may affect consumers’ preference for organic food: among these, specific and closely interlinked elements, such as food safety concerns and perceived quality heavily affected the intention to buy organic food products.
Matteo Carzedda; Gianluigi Gallenti; Marta Cosmina; Federico Nassivera. Green Consciousness as a Determinant of Organic Food Purchase Intention: Evidences from a Case Study in Italy. 2021, 1 .
AMA StyleMatteo Carzedda, Gianluigi Gallenti, Marta Cosmina, Federico Nassivera. Green Consciousness as a Determinant of Organic Food Purchase Intention: Evidences from a Case Study in Italy. . 2021; ():1.
Chicago/Turabian StyleMatteo Carzedda; Gianluigi Gallenti; Marta Cosmina; Federico Nassivera. 2021. "Green Consciousness as a Determinant of Organic Food Purchase Intention: Evidences from a Case Study in Italy." , no. : 1.
The paper investigates Italian consumers’ behavior towards characteristics of extra virgin olive oil, in particular organic production methods and geographical origin. On the basis of the existing literature, the concepts of sustainability of food systems, diets, and the olive oil supply chain are analyzed. A choice experiment (CE), using a face-to-face questionnaire with over 1000 participants, was conducted to quantify the willingness to pay (WTP) for these two attributes. Findings show positive preference for origin attributes, while the organic attribute is not highly valued. The article also offers some perspectives on future research to improve the competitiveness and sustainability of the Italian olive oil supply chain.
Matteo Carzedda; Gianluigi Gallenti; Stefania Troiano; Marta Cosmina; Francesco Marangon; Patrizia de Luca; Giovanna Pegan; Federico Nassivera. Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market. Foods 2021, 10, 994 .
AMA StyleMatteo Carzedda, Gianluigi Gallenti, Stefania Troiano, Marta Cosmina, Francesco Marangon, Patrizia de Luca, Giovanna Pegan, Federico Nassivera. Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market. Foods. 2021; 10 (5):994.
Chicago/Turabian StyleMatteo Carzedda; Gianluigi Gallenti; Stefania Troiano; Marta Cosmina; Francesco Marangon; Patrizia de Luca; Giovanna Pegan; Federico Nassivera. 2021. "Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market." Foods 10, no. 5: 994.
The Food and Agriculture Organization of the United Nations supports the production of edible insects as a promising and sustainable source of nutrients to meet the increasing demand for animal-derived products by the growing world population. Even if insects are part of the diet of more than two billion people worldwide, the practice of eating insects (entomophagy) raises challenging questions for Western countries where this is not a habit. The research applied the Rasch models and showed that, in the case of hunger or need, 70.8% of the sample declared that they would be willing to eat insects. The willingness to habitually consume and pay for insect food is very low, but the percentages are higher than people who had actually had insect tasting experiences. This demonstrates that a communication process is necessary that aims to overcome psychological/cultural barriers. Only in this way will it be possible to increase the propensity to consume insects.
Luca Iseppi; Marcella Rizzo; Enrico Gori; Federico Nassivera; Ivana Bassi; Alessandro Scuderi. Rasch Model for Assessing Propensity to Entomophagy. Sustainability 2021, 13, 4346 .
AMA StyleLuca Iseppi, Marcella Rizzo, Enrico Gori, Federico Nassivera, Ivana Bassi, Alessandro Scuderi. Rasch Model for Assessing Propensity to Entomophagy. Sustainability. 2021; 13 (8):4346.
Chicago/Turabian StyleLuca Iseppi; Marcella Rizzo; Enrico Gori; Federico Nassivera; Ivana Bassi; Alessandro Scuderi. 2021. "Rasch Model for Assessing Propensity to Entomophagy." Sustainability 13, no. 8: 4346.
This paper analyses the demand for social farming (SF) products. In particular, we investigate the preferences of consumers who buy their products from large retailers, rather than from solidarity purchasing groups or other niche markets using a sample of 225 consumers. In this regard, a discrete choice experiment (DCE) was carried out to estimate the willingness to pay (WTP) a premium price for the purchase of a common product (i.e., eggs) from farms that employ disabled people. The attributes considered in our DCE design are the employment of disabled people and two additional attributes which may have ethical implications for the choices. The results indicate that consumers are interested in buying SF products, with about 74% of the sample willing to buy the eggs produced by social farms and the average WTP being equal to €1.36 for a pack of six eggs. Moreover, the average WTP for the use of labour of disabled people attribute amounted to €0.69 for a pack of six eggs.
Tiziano Tempesta; Daniel Vecchiato; Federico Nassivera; Maria Bugatti; Biancamaria Torquati. Consumers Demand for Social Farming Products: An Analysis with Discrete Choice Experiments. Sustainability 2019, 11, 6742 .
AMA StyleTiziano Tempesta, Daniel Vecchiato, Federico Nassivera, Maria Bugatti, Biancamaria Torquati. Consumers Demand for Social Farming Products: An Analysis with Discrete Choice Experiments. Sustainability. 2019; 11 (23):6742.
Chicago/Turabian StyleTiziano Tempesta; Daniel Vecchiato; Federico Nassivera; Maria Bugatti; Biancamaria Torquati. 2019. "Consumers Demand for Social Farming Products: An Analysis with Discrete Choice Experiments." Sustainability 11, no. 23: 6742.
Biodynamic and conventional wine were tested blind and labeled. In blind condition, no differences in liking or willingness to pay were observed. Pleasantness increased with information about biodynamic wine. Assimilation of information for biodynamic wine was incomplete. Information did not affect pleasantness for conventional wine.
S. Troiano; F. Marangon; F. Nassivera; L. Grassetti; E. Piasentier; S. Favotto. Consumers’ perception of conventional and biodynamic wine as affected by information. Food Quality and Preference 2019, 80, 103820 .
AMA StyleS. Troiano, F. Marangon, F. Nassivera, L. Grassetti, E. Piasentier, S. Favotto. Consumers’ perception of conventional and biodynamic wine as affected by information. Food Quality and Preference. 2019; 80 ():103820.
Chicago/Turabian StyleS. Troiano; F. Marangon; F. Nassivera; L. Grassetti; E. Piasentier; S. Favotto. 2019. "Consumers’ perception of conventional and biodynamic wine as affected by information." Food Quality and Preference 80, no. : 103820.
This study investigates the preferences of Italian home-owners when choosing a new domestic heating system. The focus is on understanding the influence on consumer choice of a potential label certifying the effect of the heating system on the greenhouse effect. To this end, we designed a survey including a discrete choice experiment and administered it to residents in north-eastern Italy. Our findings reveal that, on average, respondents pay particular attention to the green effect of their purchase. The carbon dioxide reduction label was considered second in terms of importance after cost. Further analysis found that our sample presents three clusters of customers, with intra-cluster homogeneous preferences. The cluster analysis showed that while the initial system costs are considered to varying degrees by the whole sample, the carbon dioxide reduction label was considered important by 79% of respondents (members of clusters 1 and 2). To achieve greater results in reducing the greenhouse effect of the domestic heating sector, a combination of policies should be used simultaneously to achieve greater effectiveness. Our simulations support the hypothesis that policymakers should achieve greater results in terms of reducing the domestic greenhouse gas emissions by applying a combined policy that leverages the importance citizens accord to the different characteristics of a heating system. From our results, the application of a ‘low carbon dioxide ( C O 2 ) emissions’ label will amplify the effect of a subsidy that reduces the initial system costs.
Stefania Troiano; Daniel Vecchiato; Francesco Marangon; Tiziano Tempesta; Federico Nassivera. Households’ Preferences for a New ‘Climate-Friendly’ Heating System: Does Contribution to Reducing Greenhouse Gases Matter? Energies 2019, 12, 2632 .
AMA StyleStefania Troiano, Daniel Vecchiato, Francesco Marangon, Tiziano Tempesta, Federico Nassivera. Households’ Preferences for a New ‘Climate-Friendly’ Heating System: Does Contribution to Reducing Greenhouse Gases Matter? Energies. 2019; 12 (13):2632.
Chicago/Turabian StyleStefania Troiano; Daniel Vecchiato; Francesco Marangon; Tiziano Tempesta; Federico Nassivera. 2019. "Households’ Preferences for a New ‘Climate-Friendly’ Heating System: Does Contribution to Reducing Greenhouse Gases Matter?" Energies 12, no. 13: 2632.
The emergence of Alternative Food Networks (AFNs) has drawn the attention of researchers from various fields, who try to understand and explain these new phenomena. The purpose of this paper is to explore how personal attitude and product quality perception influence relative satisfaction over participation in AFNs, therefore contributing to the literature on socially conscious consumerism. Structural Equation Modeling is used to investigate the determinants of consumers' attitudes towards AFNs, its influence on perceived quality of food products, and their relative influence over satisfaction with participation in AFNs. A survey was conducted among 210 AFN participants. The results from this study suggest that consumers' attitude towards AFNs directly influences the perceived quality of food products; moreover, the analysis confirms the relationship between these two elements and overall satisfaction with participation in AFNs. Finally, the research provides suggestions on how to improve consumers’ involvement and mainstream AFNs.
Matteo Carzedda; Francesco Marangon; Federico Nassivera; Stefania Troiano. Consumer satisfaction in Alternative Food Networks (AFNs): Evidence from Northern Italy. Journal of Rural Studies 2018, 64, 73 -79.
AMA StyleMatteo Carzedda, Francesco Marangon, Federico Nassivera, Stefania Troiano. Consumer satisfaction in Alternative Food Networks (AFNs): Evidence from Northern Italy. Journal of Rural Studies. 2018; 64 ():73-79.
Chicago/Turabian StyleMatteo Carzedda; Francesco Marangon; Federico Nassivera; Stefania Troiano. 2018. "Consumer satisfaction in Alternative Food Networks (AFNs): Evidence from Northern Italy." Journal of Rural Studies 64, no. : 73-79.
Maria Rosita Cagnina; Marta Cosmina; Gianluigi Gallenti; Francesco Marangon; Federico Nassivera; Stefania Troiano. The role of information in consumers' behavior: A survey on the counterfeit food products. ECONOMIA AGRO-ALIMENTARE 2018, 221 -231.
AMA StyleMaria Rosita Cagnina, Marta Cosmina, Gianluigi Gallenti, Francesco Marangon, Federico Nassivera, Stefania Troiano. The role of information in consumers' behavior: A survey on the counterfeit food products. ECONOMIA AGRO-ALIMENTARE. 2018; (2):221-231.
Chicago/Turabian StyleMaria Rosita Cagnina; Marta Cosmina; Gianluigi Gallenti; Francesco Marangon; Federico Nassivera; Stefania Troiano. 2018. "The role of information in consumers' behavior: A survey on the counterfeit food products." ECONOMIA AGRO-ALIMENTARE , no. 2: 221-231.
The study authors investigate consumer reactivity to social and health concerns, social farm food’s perceived quality, and whether these attitudes can be expected to influence their behavioral intention with regard to these products. Data were collect on a convenience sample (N = 361) via a questionnaire. Five hypotheses, concerning the relationships between social consciousness, health consciousness, social farm food perceived quality, and consumer behavioral intention, were tested via a structural equation model. The results indicate that both social consciousness and health consciousness have a positive impact on social farm food perceived quality. Consumer behavioral intention is directly influenced only by health consciousness but indirectly by both social and health consciousness, via the attribute of social farm food perceived quality. The findings depict a particular reactivity of potential consumers. The study provides a general outline of questions or studies that might be useful in the future.
Federico Nassivera; Ivana Bassi; Lucia Piani. Determinants of Consumer Behavioral Intention Toward Social Farm Food. Journal of International Food & Agribusiness Marketing 2017, 29, 279 -296.
AMA StyleFederico Nassivera, Ivana Bassi, Lucia Piani. Determinants of Consumer Behavioral Intention Toward Social Farm Food. Journal of International Food & Agribusiness Marketing. 2017; 29 (4):279-296.
Chicago/Turabian StyleFederico Nassivera; Ivana Bassi; Lucia Piani. 2017. "Determinants of Consumer Behavioral Intention Toward Social Farm Food." Journal of International Food & Agribusiness Marketing 29, no. 4: 279-296.
Purpose Consumers seem to be increasingly concerned about the environmental and social consequences of their purchases. For this reason, companies are involved in corporate social responsibility (CSR) strategies for their supply chain to responsibly manage the consumption of the environmental resources and to support sustainability. The purpose of this paper is to contribute to a better understanding of the Italian organic apparel consumer by investigating the importance of consumers’ attitudes towards CSR in agricultural products processing industries and their willingness to pay (WTP) for organic cotton clothing. Design/methodology/approach Questionnaire data were gathered in Italy on a Likert scale. Questions focussed on WTP for organic cotton, with the aim to test consumer responsiveness to a CSR initiative in Italy. A structural equation model is proposed to shed some light into this relatively unexplored area. Findings One of the direct implications of the authors’ study is that companies in apparel industry should try to improve their social and environmental performance to elicit the desired consumer responses. Originality/value This implies important managerial implications for new marketing strategies. If consumers’ perception of CSR practices drives their behavioural intention, firms will be motivated to be involved and to invest in socially responsible practices.
Federico Nassivera; Stefania Troiano; Francesco Marangon; Sandro Sillani; Iskra Markova Nencheva. Willingness to pay for organic cotton. British Food Journal 2017, 119, 1815 -1825.
AMA StyleFederico Nassivera, Stefania Troiano, Francesco Marangon, Sandro Sillani, Iskra Markova Nencheva. Willingness to pay for organic cotton. British Food Journal. 2017; 119 (8):1815-1825.
Chicago/Turabian StyleFederico Nassivera; Stefania Troiano; Francesco Marangon; Sandro Sillani; Iskra Markova Nencheva. 2017. "Willingness to pay for organic cotton." British Food Journal 119, no. 8: 1815-1825.
This study aimed at verifying the presence of variations in the reactions of different types of audiences to certain communication tools for wine. Five samples of audiences were compared: wine professionals, organic produce specialists, wine tourists, and two samples of general tourists. The following bundle of attributes were considered: name of the grape; information on organic production methods; type of closure; QR code; landscape; advertising language. Diverse audience's preferences were measured by conjoint analysis. The results have shown a common sensitivity to certain attributes, and a different or contrary sensitivity to others. In particular, all samples have demonstrated that: 1) certified organic wines communicated in standard wine-market style have the potential of becoming market leaders; 2) photographs facilitate the acceptance of technologically-advanced closures; 3) the presence of the QR code in printed advertisements increases the expected value of the product; 4)a landscape characterised by holistic “garden viticulture” increases preferences. Textual language was more effective with professionals, while photographic language was more effective with tourists. Supplementary information on the organic production methods, in addition to the mandatory labelling requirements, increased the preferences of professionals and wine tourists, and was counterproductive with the general tourists. © 2017 UniCeSV, University of Florenc
Sandro Sillani; Alessandra Miccoli; Federico Nassivera. Different preferences for wine communication. Wine Economics and Policy 2017, 6, 28 -39.
AMA StyleSandro Sillani, Alessandra Miccoli, Federico Nassivera. Different preferences for wine communication. Wine Economics and Policy. 2017; 6 (1):28-39.
Chicago/Turabian StyleSandro Sillani; Alessandra Miccoli; Federico Nassivera. 2017. "Different preferences for wine communication." Wine Economics and Policy 6, no. 1: 28-39.
Federico Nassivera; Sandro Sillani. Consumer Behavior Toward Eco-Labeled Minimally Processed Fruit Product. Journal of International Food & Agribusiness Marketing 2016, 29, 1 -17.
AMA StyleFederico Nassivera, Sandro Sillani. Consumer Behavior Toward Eco-Labeled Minimally Processed Fruit Product. Journal of International Food & Agribusiness Marketing. 2016; 29 (1):1-17.
Chicago/Turabian StyleFederico Nassivera; Sandro Sillani. 2016. "Consumer Behavior Toward Eco-Labeled Minimally Processed Fruit Product." Journal of International Food & Agribusiness Marketing 29, no. 1: 1-17.
The purpose of this work is to stimulate the debate on the economic aspects of minimally processed fresh-cut production, assessing the purchase intentions of consumers of fresh-cut products. In order to gain this purpose and compare with the literature, results of previous on-field research, that involved consumers of fresh-cut lamb's lettuce (Valerianella Locusta Laterr), are presented and discussed. This work deals with the information collected as marketing and economic analysis on food products object of the research project “Novel strategies meeting the needs of the fresh-cut vegetable sector – STAYFRESH”. Intentions to purchase fresh-cut lamb's lettuce from environmental sustainable farms, simulating a fresh-cut product with an Eco-label, are investigated. Several studies referred to the approach that sets out different types of motives that affect attitude and willingness to pay for minimally processed products. The managerial implications make it possible to assess how much the different types of motives influence the attitude and affect the choices and the behavior of the consumers. To complete, a cost analysis of the fresh cut lamb's lettuce product is proposed. These results are proposed waiting for the Eco-labeling Board (European Union Eco-labeling Board) decisions on the feasibility of an Eco-label for food products. © 2015 Elsevier Lt
Sandro Sillani; Federico Nassivera. Consumer behavior in choice of minimally processed vegetables and implications for marketing strategies. Trends in Food Science & Technology 2015, 46, 339 -345.
AMA StyleSandro Sillani, Federico Nassivera. Consumer behavior in choice of minimally processed vegetables and implications for marketing strategies. Trends in Food Science & Technology. 2015; 46 (2):339-345.
Chicago/Turabian StyleSandro Sillani; Federico Nassivera. 2015. "Consumer behavior in choice of minimally processed vegetables and implications for marketing strategies." Trends in Food Science & Technology 46, no. 2: 339-345.
Purpose – The purpose of this paper is to examine the usefulness of integrating measures of motivations in predicting purchase intentions of fresh cut products. In order to gain this purpose the authors developed a field study that involved about 425 consumers of fresh cut vegetables products. Design/methodology/approach – Questionnaire data were gathered in Italy on a Likert scale. Questions focussed on intentions to purchase fresh cut lamb’s lettuce from environmental sustainable farms, simulating a fresh cut product with an Eco-label. Data were analyzed using structural equation modeling (SEM). The SEM technique is used to develop propositions representing a theoretical approach in the context of the process for purchasing fresh cut products. With regard to distinguishing between the motives, the authors referred to the approach that sets out two different types of motive: health and green. Findings – The resulting managerial implications make it possible to assess how much the different types of motive influence the attitude and affect the choices and the behavior of the consumers. Originality/value – This implies important managerial implications for new marketing strategies for minimally processed food products, with the opportunity to take advantage of the potential adoption of an Eco-label.
Federico Nassivera; Sandro Sillani. Consumer perceptions and motivations in choice of minimally processed vegetables. British Food Journal 2015, 117, 970 -986.
AMA StyleFederico Nassivera, Sandro Sillani. Consumer perceptions and motivations in choice of minimally processed vegetables. British Food Journal. 2015; 117 (3):970-986.
Chicago/Turabian StyleFederico Nassivera; Sandro Sillani. 2015. "Consumer perceptions and motivations in choice of minimally processed vegetables." British Food Journal 117, no. 3: 970-986.
This study attempted to gain empirical evidence of attitudes, preferences, and characteristics of consumers who attend farm gate markets, measuring their customer satisfaction. The article aims to explore whether the choice of this particular marketing channel is motivated by an emotional impulse or is the signal of an enduring attitudinal change justified by higher satisfaction with perceived food and service quality. A descriptive analysis of the customers' profiles was obtained with the cluster analysis, and a structural equation model to investigate the relationship between perceived quality and customer satisfaction and loyalty was proposed and tested.
Franco Rosa; Federico Nassivera. Assessment of Customer Satisfaction at Farm Gate Markets. Journal of International Food & Agribusiness Marketing 2013, 25, 146 -170.
AMA StyleFranco Rosa, Federico Nassivera. Assessment of Customer Satisfaction at Farm Gate Markets. Journal of International Food & Agribusiness Marketing. 2013; 25 (2):146-170.
Chicago/Turabian StyleFranco Rosa; Federico Nassivera. 2013. "Assessment of Customer Satisfaction at Farm Gate Markets." Journal of International Food & Agribusiness Marketing 25, no. 2: 146-170.
Wealth of nations is nowadays something complex depending on democratic processes and debt accumulation. In Europe the EURO introduction provoked even more complexity, as there is no common government to steer the fiscal process, a situation without precedence. New solutions are therefore looked for, based on different schools of thought in order to tackle the problem. The analytical part analyzes the economic behaviour of four recently less studied countries. A comparison between them is based on time series of Real GDP Growth, Consumer Price Inflation, Government Balance.
Alessio L. Lokar; Lubica Bajzikova; Michela Mason; Federico Nassivera. The Recent Crisis Impact on the Economies of Some Countries of Central and Eastern Europe. Transition Studies Review 2013, 19, 511 -527.
AMA StyleAlessio L. Lokar, Lubica Bajzikova, Michela Mason, Federico Nassivera. The Recent Crisis Impact on the Economies of Some Countries of Central and Eastern Europe. Transition Studies Review. 2013; 19 (4):511-527.
Chicago/Turabian StyleAlessio L. Lokar; Lubica Bajzikova; Michela Mason; Federico Nassivera. 2013. "The Recent Crisis Impact on the Economies of Some Countries of Central and Eastern Europe." Transition Studies Review 19, no. 4: 511-527.
The purpose of this research is to examine how festivals can promote food products and influence customers' behavioral intentions by using a structural equation model. The aim of the study is to apply a model relating to the quality, satisfaction, and behavioral intention to a construct, such as awareness. The structural equation model was tested on a sample of 352 visitors who attended a local food and wine festival in Sauris' rural area in Friuli Venezia Giulia, northeast Italy. This food festival is considered to have a fundamental element of differentiation as it offers distinctive and unique local products such as the Sauris' smoked ham. The empirical validation of this model supports almost all the research hypotheses. These findings contribute to better ways of understanding that quality and satisfaction of a festival can affect awareness and behavioral intentions.
Michela Cesarina Mason; Federico Nassivera. A Conceptualization of the Relationships Between Quality, Satisfaction, Behavioral Intention, and Awareness of a Festival. Journal of Hospitality Marketing & Management 2013, 22, 162 -182.
AMA StyleMichela Cesarina Mason, Federico Nassivera. A Conceptualization of the Relationships Between Quality, Satisfaction, Behavioral Intention, and Awareness of a Festival. Journal of Hospitality Marketing & Management. 2013; 22 (2):162-182.
Chicago/Turabian StyleMichela Cesarina Mason; Federico Nassivera. 2013. "A Conceptualization of the Relationships Between Quality, Satisfaction, Behavioral Intention, and Awareness of a Festival." Journal of Hospitality Marketing & Management 22, no. 2: 162-182.