This study sought to identify the main themes of sensory experiences of Douro wineries shared online by tourists. Douro is a demarcated wine region famous for Port, which is on the United Nations Educational, Scientific and Cultural Organization’s World Heritage List. The research used 470 visitor reviews posted on the TripAdvisor website, which referred to experiences of the five regional wine brands that run wine hotels. Mixed content analyses extracted the main themes from the reviews, as well as identifying concepts associated with the five senses. The results include 12 main themes: wine, view, staff, room, hotel, food, restaurant, pool, service, Douro, delicious (food and wine) and comfort. Most concepts are linked with sight and taste, followed by hearing, with only a few reviews mentioning touch or smell. These findings have managerial implications for wine tourism, contributing to a better understanding of how sensory dimensions create memorable experiences for visitors.

Danube Delta is the second largest European delta, a UNESCO World Heritage Site, and a famous paradise for nature lovers and bird watchers, which attracts increasing numbers of tourists every year. The article uses mixed methods, qualitative (i.e., narratives) and quantitative (i.e., computer) analyses, to examine the main components of visitors' subjective experiences of the Danube Delta. Data is represented by online visitor reviews, posted between 2011 and 2017 on the TripAdvisor website. The results showed that experiences of the Danube Delta are mostly positive and centered on direct contact with nature and wildlife. However, managerial aspects linked to visit organization, such as boat types, trip itinerary, duration, or food, were more prominent in the tourists’ impressions and recommendations, compared to destination attributes. Experiences of the Danube Delta are mostly passive, dominantly visual, with low visitor emotional and physical engagement. The cultural and environmental dimensions are underrepresented in people's reviews.

The religious heritage of northeast Romania is one of the key attractions for visitors to the area. Known as ‘painted’ monasteries, the region’s churches highlight the rich religious culture of Romania, and they have been designated UNESCO World Heritage Sites. This study sought to identify the main dimensions of tourist experiences in the monasteries using mixed content analysis methods to collect data from Web reviews. The results include 10 themes: ‘monastery’, ‘painted (walls)’, ‘tower’, ‘visit’, ‘beautiful’ (place), ‘inside’ (painting), ‘famous’ (scene), ‘place’, ‘blue’ (colour) and ‘guide’. The Web reviews also reveal that tourists can feel connected to the Eastern Orthodox religion (e.g. most Romanian visitors) or they are more interested in the monasteries’ paintings and architecture. The majority of tourists value these structures for their status as UNESCO World Heritage Sites, seeing them as most notable for their old paintings, which have been preserved for many years and which are famed for their colours (i.e. Voronet Monastery’s blue paint).

Surf camps are located in popular surf spots and provide surf classes, guided surf tours and various services such as accommodation and food. This study’s main objective was to identify the principal components of surfers’ overall experiences in surf camps based on the narratives shared online in social media platforms. The research focused on camps in Portugal, using quantitative (i.e. computer-based) and qualitative (i.e. narrative) content analysis methods to process Web reviews written by surf camp visitors with different nationalities. The results reveal 10 themes in descriptions of stays at surf camps: ‘surf’, ‘instructors’, ‘place’, ‘camp’, ‘beach’, ‘staff’, ‘experience’, ‘wave’,’ home’ and ‘team’. These represent the overall surf camp experiences connected to surf lessons, natural resources of surf spots, human resources in surf camps and recommendations after experiences. This study contributes to the literature on surf tourism by addressing the need for more literature on surf camps, especially those in Portugal.

Territorial development and rural tourism are linked. Rural tourism involves tourists in rural areas who are attracted by the distinctive character of the landscape, recreation such as local and food resources, and the potential for spiritual, environmental, and cultural growth. The aim of the present paper is to investigate the economic, sustainable, and social role of tourism in the development of the rural area of Mărginimea Sibiului in Romania. It highlights the role of local entrepreneurs in developing new practices and sustainable approaches. Drawing on the literature review on the topic of sustainable rural tourism, this paper uses the case study as a methodological approach. We have developed consistent desk research relying on the processing of official governmental data and of national statistics, supported by analytical strategies involving induction and deduction. The main findings lead towards the conclusion that Mărginimea Sibiului has managed to gain both national and international notoriety while developing coherently, capitalizing on its natural and cultural heritage, and providing services in successful agritourist boarding houses and rural guesthouses, which have continuously developed both numerically and in terms of comfort levels. Because more than two thirds of the initially established lodgings in the early 2000s continue to function today, these facilities have proven to be sustainable and attractive businesses.

This study investigates the influence of religiosity on environmental concern and intentions to reduce food waste in Islam and Christianity. The study involves 575 adult participants, predominantly Muslims and Christians, utilizing the Duke University Religion Index (DUREL) religiosity scale, environmental concern scale, and food waste reduction intention scale. The investigation was conducted in Romania, Italy, and Turkey. Utilizing structural equation modeling (SEM) via AMOS software, the research reveals that religiosity significantly affects environmental concern in both religious groups. Furthermore, environmental concern acts as a mediator between religiosity and both Muslim and Christian participants. Notably, the impact of religiosity on the intention to reduce food waste is significant among Muslims, but is not observed among Christians. The study underscores the importance of integrating religiosity into consumer behavior research, especially concerning food waste reduction. It suggests that religiosity and environmental concern are crucial for successful campaigns targeting food waste reduction among Muslim and Christian consumers.