In recent years, cutting-edge information and communication technologies (ICTs) have been implemented at different scales in order to improve tourists’ experiences of cultural heritage. In particular, advanced technologies combining augmented reality can offer a deeply immersive visitor’s experience aiming both at providing multifaceted information about the site and enhancing the attractiveness of a tourist destination at the different scales. Thus, the study aims at critically scrutinising the intersection of AR and tourist practices through the analysis of tourism destination stakeholders’ perceived value of AR solutions. The aim is to understand how it is crucial to take into account stakeholders’ perceptions about cutting-edge technology development, apart from providing practical implications for industry practitioners and local institutional actors. From the methodological standpoint, the article is based on a multi-method approach encompassing field-work observation, in addition to a stakeholder and case study approach, aiming at evaluating internal and external stakeholders’ perceived value through a qualitative perspective based on semi-structured interviews with institutional actors, entrepreneurs, visitors and local community representatives. The results suggested some critical reflections about the inherent elusiveness of technological innovation in the case it is not incorporated in a long-term sustainable vision.

The street food sector offers ready-to-eat food and beverages that are prepared and/or sold by itinerant or stationary vendors, especially on streets and in other public places. Due to its low cost and convenience, street food is consumed by millions of low- and middle-income consumers, especially in developing countries. But it also contributes to authentic gastronomic experiences for tourists, offering a link between food, place, and tourism. Fast food on the other hand is generally associated with high-income countries where globalization is affirmed. The aim of this study is to provide an overview of street food and what it represents to the image of a region. Information from the study shows that vendors lacked training in food preparation

Sustainable tourism development of the northern part of Serbia in Autonomous Province of Vojvodina aims to achieve ecological, sociocultural, and economic benefits. This means that all entities should be included in the planning and implementation of tourism, such as the local community, tourists, and state entities, while tourism activity should be focused on improving ecological principles and sociocultural conception in a destination. One of the models of this development is seen in specific products that can play a significant role in tourism development. Such an authentic product is wine, which has a very important role in the promotion of tourism. The aim of this paper is to explore Vojvodina—the region of Serbia—as a valuable wine tourism destination in the country, especially the experiences of the wine routes. We use descriptive statistics techniques to summarize and present the data and adopt a correlation analysis technique to describe respondents’ preference on the importance of the wine routes. In the empirical survey, the main conclusion is a positive correlation that by developing wine tourism in Vojvodina, we can influence economic development of the region.

Purpose – The paper sets out to analyse consumer preferences relating to a typical product, soppressata (a traditional Calabrian salted meat with PDO (Protected Designation of Origin) certification). Design/methodology/approach – A multivariate analysis technique (factor analysis) was used on a sample of consumers, identified by a specific market research survey. Identification of groups of homogenous purchasers, according to one or two variables, is the objective of the segmentation approach which breaks up the reference market into homogeneous subgroups as regards their expectations and purchasing behaviour. Factor analysis lends itself to this use, allowing the weight of each component extracted from the interviewee to be graded. Findings – Soppressata is a well-known product. The main reason for purchase is that it is very tasty. Consumers appreciated the traditional culture it represents. Originality/value – The possible strategies for quality and development offer new opportunities for producers as they relate to changes in consumer tastes and preferences. The variety of reasons that lead consumers to purchase the typical product oblige the researcher to abandon market analysis based on a “mass marketing” logic in favour of specific strategies.

Sustainable development is in many ways the fundamental basis of tourism. The importance and role of sustainable tourism development in the 21st century is at the center of this paper on eco-certificates and green procurement in the hotel industry, within the field of the responsible or green economy. The green hotel economy implies the selection of accommodation in environmentally responsible hotels and other facilities, which are directing their business operations towards green procurement, eco-labeling, and the responsible economy. This paper includes quantitative research of the attitudes of 506 international tourists, who expressed their views on their needs regarding eco-hotels and the green economy in the hotel industry. This research also included the collection of data on green (responsible) businesses by surveying 100 hotels situated in the capitals of southern Europe. Comparing results from hotels with the needs of tourists in terms of the green economy in the hotel industry, significant results were obtained that contribute to sustainable tourism development.

Multifunctionality and social farming represent forms of resilience and innovation within urban and rural systems, making use of agricultural, rural, natural, and cultural resources to produce multiple benefits and eco-systemic services. Social farming (SF) introduces innovative activities capable of representing a factor supporting the competitiveness of the production system and represents a tool for responding to the growing needs of urban and rural populations in social, economic, and environmental terms, in relation to the offer of social- health, social-work, recreative and educational services. SF is an innovative model of territorial, participatory, relational, and community service development that looks to an inclusive, sustainable, fair, and supportive society. Its success is linked to the ability to spread within the economic system and become a circular economy model highlighting good practices and as a virtuous example for other companies. The purpose of this work is to examine the role and social impact that Social Farming has in the environmental, social, and cultural changes of the territories where they are located. Case studies in an area of Southern Italy—the Calabria region—were examined with multicriteria methodologies (social network analysis; multiple correspondence analysis) to identify the type of social activity carried out and the propensity to introduce innovations based on services ecosystems on farms. The results show the potential and value of the companies that carry out these social innovation activities. The analysis carried out has drawn some indicative profiles of socially oriented multifunctional companies.