The COVID-19 pandemic affected people all over the world, including the Czech Republic (CZ). In the CZ, a number of measures were applied in 2020 to reduce the contact between people and their mobility. This article dealt with the importance of forests during the pandemic. Data from 2019 and 2020 were compared. The qualitative data were obtained from two nationwide surveys, the first focused on forest attendance and forest fruit collection (about 1000 respondents per year), the second on the motivation to visit the forests (about 3700 respondents per year). The quantitative data were obtained on the regional level by analysing data from mobility counters. The impact of government restrictions was assessed. Findings: (1) there was a significant increase in the number of people who frequently visited the forest in 2020; (2) in 2020, the amount of households that collected forest fruits increased and was the highest for the monitored period; (3) the increased forest attendance significantly corresponded to the government restrictions. The analysis confirmed the great importance of forests for the citizens and, at the same time, the increased pressure on the forests’ use—forest attendance and forest crops picking—(especially suburban ones) in times of COVID-19 restrictions.

Bilberries (Vaccinium myrtillus L.), raspberries (Rubus idaeus L.), blackberries (Rubus fruticosus L.) and cowberries (Vaccinium vitis-idaea L.) are the most important forest berries collected in the Czech Republic (CZ). The average annual value of these collected berry species is estimated to be worth more than EUR 86 million at 2018 prices. The data concerning the collection and use of forest fruits have been systematically collected in a highly detailed structure since 2008, which enables the application of the advanced statistical methods used in this paper. The results of the analyses inter alia demonstrate that collecting forest berries is not only an important recreational activity, but it has an important economic effect. Therefore, this article also deals with the collection of forest fruits, especially bilberries, as a potentially important non-wood forest product (NWFP) for sustainable forest management and also analyses the external factors influencing the total annual amount of collected forest berries. A deeper knowledge of the customer and his or her behaviour—customer insight—are prerequisites for the proactive management of forest ecosystems. The first step to “berry picker insight” is to learn more about the demand, its structure and factors which influence this demand. Thus, one of the research questions concentrates on the analysis of the sociodemographic characteristics of the berry picker that are relevant for explaining the amount of collected forest berries in the Czech Republic. Knowledge of these factors can contribute to a more effective application of marketing methods for shaping and influencing the demand so that, in terms of time and place, it is more in line with the supply, which is limited by the natural conditions, growing season and production potential of forest ecosystems.

This paper deals with the possibility of harmonising the needs of society and the possibilities of the forest property manager. The Municipal forest enterprise of the city of Hradec Králové (MLHK) in the Czech Republic (CZ) is an example of this principle, which proves that the intensive development of a recreational service is possible without limiting this principle. The forest enterprise manages 3707 ha of forest in the immediate vicinity of the city with 92,000 inhabitants. The forest enterprise pays the city rent and makes a profit. The data were obtained by analysing the economic data of the surveyed company, the annual observation of the forest attendance, the surveys of the characteristics of the forest visitors and the surveys of selected 16 companies (from seven countries) managing the forests of some European cities. The main results concerning MLHK are as follows: the share of recreational service costs in the total costs of the forestry activities is 19.7%. The recreational services of the forest are financed from 71.5% from revenues from the sale of raw wood, 17.5% from revenues from the sale of sand from its own quarry, 3.9% from revenues from the recreational services and 7.1% from subsidies. The operation of the gravel quarry contributes to the economic result of the forest enterprise roughly by an amount corresponding to the costs of the recreational services. An average annual forest attendance is 243 people/ha. The inhabitants of the city account for 61.5% of the visitors, 20.4% of the visitors live within a distance of up to 30 km, and 18.1% of the visitors live at a distance of more than 30 km. The main results of the survey among the forest enterprises managing the forests of the selected European cities are as follows: the share of costs for the recreational services in the total costs of the forestry activities is 21–72% for cities with a population of over 100,000, and 3–14% for cities with less than 100,000 inhabitants. As a source of financing recreational services, the forest enterprises from mentioned cities with over 100,000 inhabitants, the money especially came from the city budget (70–100%). Forest enterprises from cities under 100,000 inhabitants stated that they fund a recreational service with 95–100% of the revenues from the sale of raw wood. Data on the MLHK show that it is possible to finance a recreational forest service from its own resources if this is the owner’s priority. However, this only applies under certain conditions, such as that, in addition to the income from forest management, there are other sources of income (in this case, sand mining or subsidies from public programmes). If the forest owner did not have these resources, they would have to pay for the recreational service from their own other resources (e.g., from the city budget).